BLOG ARCHIVE: ALL POSTS FOR February 2012

Building a Brand into an Icon – Part 3

Building a Brand into an Icon – Part 3

Building an Iconic Brand Through Market Research

Building a brand into an icon takes time, and market research can help you gather the information you need to do it successfully. If you missed Part 1 or Part 2 of the Building a Brand into an Icon series, follow the links to learn what an iconic brand is and how to develop an iconic brand. Now, it’s time to learn how to collect information related to consumer opinions, feelings, needs, and wants so you can develop the right brand persona. Read more

Junk Mail Survey: Not Much Difference Between Mail and Email

Junk Mail Survey: Not Much Difference Between Mail and Email

Junk mail has been a daily occurrence for many Americans for years. Now, many companies have switched over to contacting potential consumers via email rather than snail mail. Does changing the avenue change the customer’s perception of the message, or is it just seen as more junk mail sent in a different form?

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Building a Brand into an Icon – Part 2

Building a Brand into an Icon – Part 2

How to Develop an Iconic Brand

In Part 1 of the Building a Brand into an Icon series, you learned what an iconic brand is and how it differs from an identity brand. If you missed Part 1, follow the preceding link to read it. Now, it’s time to learn how to develop a brand into an icon by building emotional involvement in your brand persona. Read more

Whole Foods Survey: Company May Try to Alter Price Perception

Whole Foods Survey: Company May Try to Alter Price Perception

Organic grocery chain Whole Foods is trying to change its reputation from trendy, urban, upscale chain to a more affordable and suburban grocery store. Will the previously expensive organic fare sold at Whole Foods be able to appeal to more price-conscious suburban families if the chain tries to change its price perception?

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Building a Brand into an Icon – Part 1

Building a Brand into an Icon – Part 1

What Is an Iconic Brand?

Building a brand into a cultural icon isn’t easy, but the rewards are immeasurable. Iconic brands like Apple and Harley Davidson have a level of brand equity that will sustain the brand’s life beyond any macro- and micro-environmental effect. In my new series, Building a Brand into an Icon, you’ll learn how iconic brands evolve so you can set your brand up for icon potential. Read more

Academy Awards Survey: Many Haven’t Seen Best Picture Films, Enjoyed Show Anyway

Academy Awards Survey: Many Haven’t Seen Best Picture Films, Enjoyed Show Anyway

The 84th Annual Academy Awards aired last night, and many people around the country tuned in to see their favorite stars, movies, and more. With nine movies nominated for best picture, and many more in other categories, how did this year’s films stack up against those from previous years? And did the audience enjoy the show?

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iPad 3

iPad 3

Ask Your Target Market

The rumor is that the iPad 3 announcement will come in the first week of March, but doesn’t specify when it will be released. For reference, the iPad 2 was announced on March 2nd of last year, and available on the 11th.

ipad 3 infographic

There are some significant changes expected and to gain a better understanding on the current state of the American consumers’ current iPad usage and anticipation of the iPad 3, AYTM conducted DIY market research utilizing our online consumer panel and survey tool. The highlights of our discoveries are encapsulated in this infographic: Read more

DIY Research Secures Its Place in the Market Research Industry [Editorial]

DIY Research Secures Its Place in the Market Research Industry [Editorial]

It looks like the debate between DIY research and assisted research is coming to an end in the market research industry. For years, professionals in the market research industry have chosen sides in this debate. Some support DIY research as a sign of natural progress and client empowerment. On the other side of the debate, DIY research detractors hang onto the term as a way to distinguish the services offered by assisted research companies from the lower quality services offered by DIY research providers. However, as Dana Stanley, Editor-in-Chief of Research Access, says, “The distinction between DIY research and assisted research is no longer relevant.” Read more

Travel Fees Survey: Frequent Travelers Notice Increased Fees

Travel Fees Survey: Frequent Travelers Notice Increased Fees

It’s no secret that the transportation industry has changed drastically over the past several years. Issues like security and efficiency aren’t the only changes either – fees have also begun to pile up, and many Americans have taken notice. What types of transportation are Americans sticking with, and what forms of transportation have been impacted the most?

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Bargain Shopping Survey: Many Find Great Deals Online

Bargain Shopping Survey: Many Find Great Deals Online

With so many Americans out of work and having financial troubles, bargain shopping is more popular than ever. So what constitutes a good bargain, and where do shoppers go to find these great deals?

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How to Build Brand Trust

How to Build Brand Trust

The most important quality that you need to develop as part of your brand strategy is consumer trust in your brand promise. In other words, consumers need to trust that your brand will deliver on its promise in every interaction, or they’ll turn away from your brand in search of one that does meet their expectations and delivers on its promise again and again. Read more

Mobile Application Privacy Survey: Many Won’t Use Apps that Collect Personal Information

Mobile Application Privacy Survey: Many Won’t Use Apps that Collect Personal Information

Apple has recently stated that it will start requiring app developers to obtain specific permission from users before collecting information such as contact lists from phones. A few apps, including Path and Twitter, have admitted to collecting and storing this information without getting consent from users. Although this information might be vital for some features of these apps, does this practice cross a line?

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The Open-ended Question

The Open-ended Question

Pop quiz: What’s a common open-ended question you hear and say a dozen times a day, and don’t even realize it?

How about, “How are you?”

Basically, it’s a question without prompts or obvious expectations, and no list of pre-scripted answer options. It’s a wild card. In response to, “How are you?” Katharine Hepburn once quipped; “I’m alright, unless you want the details.”

You just never know what reply you’ll get. Read more

Google Ads Survey: Ads Lead to Brand Recognition, if Not Sales

Google Ads Survey: Ads Lead to Brand Recognition, if Not Sales

Online advertising has been an effective tool for many companies looking to drive traffic to their websites. But how many sales are really made as a result of these ads? And which types of ads offered by companies such as Google get the most clicks?

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Most Engaging Car Brands on Twitter

Most Engaging Car Brands on Twitter

It’s easy to find car brands on Twitter, but which of those car brands is the most engaging? In other words, which car brands are using Twitter the right way to build relationships with consumers that can ultimately lead to word-of-mouth marketing and sales? Social marketing and analytics provider Visibli released a study that answers those questions by ranking Twitter engagement of the big five auto manufacturers. Read more

Job Hunting Survey: Technology Helps Many Find Jobs

Job Hunting Survey: Technology Helps Many Find Jobs

Due to the current economic situation, many Americans are currently searching for jobs. However, the job hunting tactics have changed drastically over the past several years, so many job hunters have had to go online and even use social media to find jobs. Do these tools prove to be useful, and how many people are actually searching for jobs right now?

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Building Brand Emotion – Part 4

Building Brand Emotion – Part 4

Emotional Branding and Market Research

You can’t build brand emotion through strategic messages and experiences that lead to loyalty if you don’t understand the emotions that motivate consumers in your market to make buying decisions. Without that knowledge, you have no chance of developing consumer perceptions for your brand — a fundamental component of emotional branding success. That’s where market research comes into the picture. Read more

Robocalls Survey: Most Think Companies Should Have Consent Before Calling

Robocalls Survey: Most Think Companies Should Have Consent Before Calling

The federal government is beginning to enforce a rule that would require telemarketers to obtain written consent before placing customers on robocall lists. These types of calls have interrupted and annoyed customers for years, but do people agree with the news rule? And would people actually give consent to receive robocalls?

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Building Brand Emotion – Part 3

Building Brand Emotion – Part 3

Emotional Branding, Brand Loyalty, and Relationship Brands

So far in the Building Brand Emotion series, you learned what emotional branding is and how to appeal to emotions in brand messages and experiences. In Part 3 of the series, you learn how emotional branding leads to brand loyalty and helps to create the most powerful kind of brands — relationship brands. Read more

Breaking News Survey: Many Receive Updates from Social Media

Breaking News Survey: Many Receive Updates from Social Media

Through the years, the means by which Americans learn about breaking news has changed drastically. From newspapers and radio to TV and the internet, news outlets are constantly evolving and changing with the times. Now, with the prominence of citizen journalism and the 24-hour news cycle, more and more people are finding out about breaking news from social media rather than official news sources. Could this be the next main source for breaking news information? Or is it mostly just a source for rumors?

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Building Brand Emotion – Part 2

Building Brand Emotion – Part 2

Emotional Branding Messages and Experiences

In Part 1 of the Building Brand Emotion series, you learned about what brand emotion is and why it matters to brands. Now, it’s time to learn how to appeal to emotions in your brand messages and branded experiences in order to build brand emotion. You can’t expect consumers to become emotionally involved in a brand without providing them with the experiences and messages that will help to form their brand perceptions. Read more

Mobile Ads Survey: Most Users Ignore Ads on Phones

Mobile Ads Survey: Most Users Ignore Ads on Phones

Cell phones and other mobile devices are prominent means of communication for many Americans. So it makes sense that advertisers would try to take advantage of a new way to advertize. Mobile ads, however, have been criticized for being intrusive, poorly designed, and not very effective. Do mobile users even notice these ads, and do they find them annoying or effective?

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Building Brand Emotion – Part 1

Building Brand Emotion – Part 1

What Is Brand Emotion and Why Does It Matter to Brands?

In my new series, Building Brand Emotion, you’ll learn why emotions are important to brand development and how to build emotional involvement in your brand. At the core of a brand’s success is the emotional connection that consumers feel toward that brand. It’s that emotion that leads them to purchase the brand again and again. They believe in its brand promise and believe that the brand will meet their expectations for it in every interaction they have with it. That kind of emotional connection is gold to a brand. Read more

Valentine’s Day Survey: Many Singles Ignore Holiday

Valentine’s Day Survey: Many Singles Ignore Holiday

Valentine’s Day is a holiday celebrated by many couples around the country. February 14 every year is usually marked by plenty of flowers, chocolates, and dinner dates. However some feel that it is nothing more than a Hallmark holiday, and choose not to acknowledge it. How many Americans really appreciate Valentine’s Day, and how do they choose to celebrate it?

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