BLOG ARCHIVE: ALL POSTS FOR February 2012

Are You Ready? Making Sure Online Survey Answer Options Are Complete

Are You Ready? Making Sure Online Survey Answer Options Are Complete

When designing online surveys, it is extremely important to ensure that the answer options we offer make sense. A common mistake is providing insufficient answer options. Let’s go through a few scenarios to demonstrate this pitfall. Read more

Video Sharing Survey: Users Concerned with Privacy over Convenience

Video Sharing Survey: Users Concerned with Privacy over Convenience

The US Senate is currently in talks to update legislation dealing with social sharing of movies and TV shows through social networks such as Facebook. Currently, Facebook users can share videos and music with friends using services like Hulu or Spotify. But Congress is debating whether users should have to approve each video they share, rather than just giving one-time approval. So which do Americans value more: convenience or privacy?

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Developing Brand Image Through Brand Imagery – Part 3

Developing Brand Image Through Brand Imagery – Part 3

Using Market Research to Define Brand Imagery

Do you know the brand imagery elements that your consumers feel emotionally connected to? Are there specific visual elements of your brand that are particularly important to them? If you don’t know the brand imagery that consumers associate with your brand and feel connected to, then you need to conduct market research to find out. And if you do understand your customers’ brand imagery hot buttons, you need to conduct ongoing research to ensure they’re preferences and feelings haven’t evolved. That’s the focus of Part 3 of the Developing Brand Image Through Brand Imagery series. Read more

Online Search Habits Survey: Many Use Search Engines Differently

Online Search Habits Survey: Many Use Search Engines Differently

Americans rely pretty heavily on search engines as a source of information. With just a few keystrokes, users can pull up information about an almost endless amount of topics. But what are the habits that drive these searches, and are people mostly happy with the results they obtain?

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Developing Brand Image Through Brand Imagery – Part 2

Developing Brand Image Through Brand Imagery – Part 2

Brand Imagery as an Element of Brand Equity

In Part 1 of the Developing Brand Image Through Brand Imagery series, you learned the primary differences between brand image and brand imagery. Now, it’s time to learn how brand imagery affects brand equity. Building your brand’s equity should be a strategic priority, so it makes sense that developing brand imagery should be a part of that strategy, too. Read more

Negative Advertising Survey: Attack Ads can Backfire on Brands

Negative Advertising Survey: Attack Ads can Backfire on Brands

Americans are bombarded with advertising messages every day. Most of these messages tell consumers why they should buy a certain product or support a certain brand, but some go another route. Negative ads attack a competitor rather than showcasing the good things about the advertising brand. Do these negative ads really work, or do they sometimes turn customers off to the advertising brand?

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Developing Brand Image Through Brand Imagery – Part 1

Developing Brand Image Through Brand Imagery – Part 1

Brand Image vs. Brand Imagery

In my new series, Developing Brand Image Through Brand Imagery, you’ll learn how brand imagery differs from brand image as well as how to use brand imagery to build an overall brand image. Sound confusing? Don’t worry. That’s what Part 1 of the series is for. Keep reading to learn the difference between brand image and brand imagery. Read more

Redbox Streaming Survey: New Service Could Rival Netflix

Redbox Streaming Survey: New Service Could Rival Netflix

DVD Kiosk company Redbox has recently announced plans to team up with Verizon to provide a video streaming service that some say could rival Netflix. Limited plans for the project have been announced, but the industry is already buzzing about the collaboration. Will customers be interested in a new streaming company, or are they happy with what’s already available?

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So You Want to Work in Market Research?

So You Want to Work in Market Research?

Let’s say you’re thinking about a career change. Further, let’s suppose you just can’t get enough of asking questions, you love taking surveys, and the idea of playing Sherlock Holmes with all that consumer data absolutely makes your pulse race. If that’s the case, market research could be the place for you! Before you quit your day job and launch this new chapter in your life, though, there are a few things you might want to keep in mind. Read more

Digital Textbooks Survey: Many Still Undecided Regarding New Technology

Digital Textbooks Survey: Many Still Undecided Regarding New Technology

Textbooks are an important part of learning in classrooms throughout the country. But in recent years, the traditional textbook has met with some heavy competition in the form of digital textbooks. Now, with the release of Apple’s iBooks as well as strong support from the federal government, digital textbooks are gaining more popularity than ever.

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Super Bowl Ads Survey: 2012 Not Best Year for Commercials

Super Bowl Ads Survey: 2012 Not Best Year for Commercials

Sports fans around the country look forward to Super Bowl Sunday all year. However, it’s not just sports fans who like to enjoy the game day festivities. All kinds of people like to tune in and see the Super Bowl Ads, which are some of the most highly coveted and highly priced commercial spaces available. What were some of the crowd favorites this year, and how did they stack up compared with past years?

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Google Embraces Emotional Branding

Google Embraces Emotional Branding

There is no doubt that Google is very useful to people around the world, but what does the Google brand mean beyond usefulness? No one really knows, but that’s something Google wants to change. In 2010, Google began advertising its own brand and products with an emotionally-charged ad that ran during the Super Bowl. It was the first story Google would tell in an attempt to create Google branded experiences that connected with consumer emotions. Fast forward two years later, and the strategy seems to be working. Read more

JC Penney Patriotic Rebranding Is Not a Hit with Consumers

JC Penney Patriotic Rebranding Is Not a Hit with Consumers

In a rebranding effort led by CEO Ron Johnson, whose prior claim to fame was being the head of Apple’s retail strategy, JC Penney launched a new logo with a patriotic twist. Up next will be store redesigns and a complete restructuring of prices into three tiers — everyday, monthly specials, and clearance. To help drive awareness, Ellen Degeneres has been brought on as the new JC Penney spokesperson. According to AYTM’s consumer panel survey, those efforts might not be enough to save the struggling retail chain. Read more

Super Bowl Survey: Many Tune in for More Than Football

Super Bowl Survey: Many Tune in for More Than Football

This weekend is one that football fans look forward to all year. Super Bowl Sunday is traditionally a day of parties, food, commercials, and of course – football. How many Americans plan to tune in this year, and how will they celebrate football’s biggest game?

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Getting Personal in Online Surveys: Manners Matter

Getting Personal in Online Surveys: Manners Matter

“It wasn’t what he said…”

Have you ever found yourself responding flippantly to a question — or not responding at all — because of the way the question was phrased? “It wasn’t what she said, it was the way she said it…” is a pretty common expression, and it’s particularly appropriate if the question being posed seems kind of personal. Read more

Mobile Shopping Survey: Most People Compare Prices Before Shopping

Mobile Shopping Survey: Most People Compare Prices Before Shopping

Americans rely on their cell phones for many things, and shopping can definitely be considered one of them. From simply calling a friend for help to high tech apps that give users access to product reviews and coupons, there are many ways customers can use their mobile devices to help with buying decisions. And some of them do take advantage.

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100 Top Brands on Twitter

100 Top Brands on Twitter

Which brands are the most active, powerful, and influential on Twitter? For years, Hubspot’s Twitter Grader tool has provided a ranking of the 100 top brands on Twitter, and today, media brands are in the lead by a landslide. The list is updated several times per day, which means there are changes, but the top 10 haven’t changed much in recent weeks. Things get more interesting as you browse through the other power brands on the list. Read more

Google Privacy Policy Survey: Users Feel Privacy is Very Important

Google Privacy Policy Survey: Users Feel Privacy is Very Important

This week, Google started alerting users of its new privacy policy, which will take effect later this year. The new Google Privacy Policy will stretch across all of Google’s services such as Youtube, Gmail, and the search page. Some users are concerned, however, that Google is storing personal information about its users across all these platforms in order to “enhance the user experience.” Is this really a violation of privacy, or are people worried for nothing?

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