BLOG ARCHIVE: ALL POSTS FOR April 2012

Pinterest Survey: Site Gained Many Users in Past Three Months

Pinterest Survey: Site Gained Many Users in Past Three Months

In the past few months, a relatively new social networking site has taken the internet by storm. A recent report even stated that Pinterest is now the third most-visited social networking site behind Facebook and Twitter. How many Americans have signed up for the site, and how recent have they caught the Pinterest bug?

Read more

Brand Research and Corporate Culture – Part 1

Brand Research and Corporate Culture – Part 1

Does your corporate culture help or hurt your brand? Developing a corporate culture that supports your brand building efforts might seem like an ancillary activity, but it should be a top priority. That’s the topic of my new Brand Research and Corporate Culture series on the AYTM blog — how to use brand research to ensure your internal brand building efforts and corporate culture are helping your brand, not hurting it. Read more

Spam Text Messages Survey: Many Interested in New Reporting Service

Spam Text Messages Survey: Many Interested in New Reporting Service

Unsolicited text messages from businesses, campaigns, and scammers are not just annoying, but they’re also illegal. Now, all of the major wireless carriers in North America have started a centralized spam-reporting service that can collect data from reported spam text messages and take action against the offenders. Are many Americans interested in this type of reporting service?

Read more

The Survey Forest for the Data Trees

The Survey Forest for the Data Trees

There’s an old expression most of us have heard about not being able to see the forest for the trees, meaning that one is looking so carefully at the details that they can’t see the big picture — sound familiar? Read more

Online Customer Service Survey: Many Use Social Media to Contact Companies

Online Customer Service Survey: Many Use Social Media to Contact Companies

As social media becomes more and more popular, more companies are using it to communicate with customers and vice versa. Some companies use social media as an opportunity to provide added online customer service, and others haven’t embraced that opportunity yet. What do social media users think about their online interaction with their favorite companies?

Read more

The Truth About Infographics

The Truth About Infographics

Infographics look cool. It’s that simple. People like pretty colors and images that make it easier to understand lots of numbers. It takes time to digest data, and infographics make it a snap to learn the history of Google, the growth of Harry Potter, or even the phenomenon that is Angry Birds. However, not all infographics are created equal, and not all infographics are created for the good of the audience. Read more

Jobs Report Survey: Many Not Seeing Improvement

Jobs Report Survey: Many Not Seeing Improvement

The March jobs report was released last week, and while it did show improvement, many were disappointed by the slow progress. The unemployment rate only decreased slightly, but many experts have said that the real improvement can be found in the underemployment rate, which describes not only the unemployed, but also those who are looking for more steady employment as well as discouraged job seekers. Are Americans paying close attention to these types of numbers, and how many feel there has been improvement in the past few years?

Read more

NFL Media Rebranding is Coming

NFL Media Rebranding is Coming

For years, the brands under the NFL Media umbrella have been an inconsistent jumble of logo typefaces, icons, and layouts. On April 26, 2012, that inconsistency will be relegated to sports and branding history books when NFL Media launches a new family of consistent logos for NFL Network, NFL RedZone, NFL.com, NFL Mobile, and NFL Films. The design community is already weighing in on the rebranding effort, NFL Media is getting both good and bad feedback on its new brand logos. Read more

Opening Day Survey: Most Won’t Attend Baseball Games This Season

Opening Day Survey: Most Won’t Attend Baseball Games This Season

Yesterday, baseball fans throughout the country headed to ballparks to see their favorite teams compete in their first games of the season. Even more fans watched these games on TV, and some even celebrated in other ways. How many Americans consider themselves baseball fans, and how many have attended an Opening Day game?

Read more

Small Scales, Big Scales – Getting A Clear Picture

Small Scales, Big Scales – Getting A Clear Picture

One of the first things a new student of photography learns is the trade-offs of resolution. Large format cameras take high resolution pictures, but they are expensive, heavy and awkward, and high-res images are slow to transmit electronically. Digital has changed much in the art, but the trade-offs are still there. And believe it or not, similar trade-off’s face a market researcher designing an online survey. “Resolution”, in our case, is measured in points on a scale. Read more

Summer Travel Survey: Gas Prices and Fees Impacting Travel Plans

Summer Travel Survey: Gas Prices and Fees Impacting Travel Plans

As summer approaches, many Americans are beginning to plan vacations and getaways to some of their favorite destinations. However, with gas prices at record-breaking numbers and travel fees that increase by the day, some people might have to cut back on their travel plans. How many Americans are impacted by these expenses, and how many are choosing to travel anyway?

Read more

Content Marketing for Building Brands – Part 5

Content Marketing for Building Brands – Part 5

Content marketing represents an excellent opportunity to build your brand, and as you learned in previous parts of the Content Marketing for Building Brands series (find links to previous parts of the series at the end of this article), research can play an important role in creating effective content. Whether you’re using market research to come up with content ideas or you’re using research as content, collecting data can turn your content marketing strategy into a brand building success story. Read more

New: Combo-Box Question Type

New: Combo-Box Question Type

We added a new ‘advanced’ category to our question type toolbox, and our first rollout within this category is the Combo-Box Question Type. Combo-box allows you to create or upload a longer list of responses; it can be as simple as needing someone to choose a number from 1 to 100, or something more complex like a menu.

Read more

Content Marketing for Building Brands – Part 4

Content Marketing for Building Brands – Part 4

The success of your content marketing efforts will be limited if you don’t use research to track your performance results. If you missed previous parts of the Content Marketing for Building Brands series, follow the links to read them now and learn what content marketing is, how to create content, and how to use research as content. Now, it’s time to collect some data and analyze the results of your content marketing initiatives. Read more

Identity Theft Survey: Most Use Credit and Debit Cards Often

Identity Theft Survey: Most Use Credit and Debit Cards Often

Last week, a data breach at a payments processing firm may have compromised many credit and debit card numbers from a variety of different card brands. Though the firm said no names, social security numbers, or other information was released, the breach still has many Americans worried about identity theft. How many people regularly use credit and debit cards, and do they take any precautions to avoid identity theft in the future?

Read more

Content Marketing for Building Brands – Part 3

Content Marketing for Building Brands – Part 3

So far in the Content Marketing for Building Brands series, you’ve learned what content marketing is and why it matters to your brand and business as well as how to use research to come up with content ideas. But how about using your research results as content. You can use results from any market research study to create interesting content. Read more

Mega Millions Survey: Many Buy Lottery Tickets Regularly

Mega Millions Survey: Many Buy Lottery Tickets Regularly

Last week, people around the country lined up to buy lottery tickets for the record-breaking Mega Millions drawing. And this weekend, almost as many people around the country were disappointed to find out that they did not win big. What percentage of people bought tickets, and did they have a strategy in mind?

Read more