Product reviews can be a great way for companies to spread the word about new products by allowing an impartial party to use the product and share their opinions. But how do American consumers perceive these reviews? Do they believe they are really impartial, and do they ever impact their buying decisions?
BLOG ARCHIVE: ALL POSTS FOR May 2012
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Windows 8 Rebranding Means the Death of Windows LiveNearly seven years ago, Windows Live debuted as a set of online tools and services that would change the way people interact with relationships, information, and interests across PCs, devices, and the web. This week, Microsoft announced that the Windows Live brand would be dropped and the company’s existing and soon-to-come cloud services would be rebranded as part of the umbrella Windows 8 brand. In a blog post, Steven Sinofsky of Microsoft wrote, “Windows 8 is a chance for us to act on feedback and reintroduce you to the broadest and most widely used collection of services on the Internet.” Read more |
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Facebook App Center Survey: Many Use Apps, Don’t Want to Pay for ThemFacebook announced last week that it will be releasing an App Center, allowing users to browse all Facebook-compatible apps in one convenient place. Many Facebook users already frequent third-party apps such as Farmville and Spotify, but the new App Center might allow other games and features to thrive. How many Facebook users will make use of the new App Center, and how much are these types of apps worth to them? |
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Key Findings from Online Survey Results: Peeling the OnionYou’ve put a lot of time and effort into your online survey project. You’ve gathered a lot of data, and your analysis has uncovered a wealth of potentially useful information, perhaps enough to fill a book. Naturally you’d like to share this harvest with your clients, be they internal or external, but how do you pare it down to the key findings? Read more |
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Mother’s Day Survey: Most Buy Gifts Without Influence from SalesMother’s Day 2012 is right around the corner, and people around the country are rushing out to find gifts for their mothers, grandmothers, and other female relatives. How many American consumers are planning to give Mother’s Day gifts? And how else do they plan to celebrate the holiday? |
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Pricing Strategies and Brand Value Fundamentals – Part 4As you’ve learned so far in Part 1, Part 2, and Part 3 of the Pricing Strategies and Brand Value Fundamentals series, setting prices is not easy. It takes a great deal of planning, analysis, and research to develop a pricing strategy that will effectively position your business to meet its goals. Bottom-line, you need to research consumers’ willingness to pay as well as their emotions, perceptions, wants, needs, and more. Are you up to the challenge? Read more |
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Job Creation Survey: Consumers Likely to Support Businesses that Create JobsAs the economy slowly recovers, government officials and business owners are trying to create more American jobs. Do Americans think job creation is on the right track? And how do they feel about the future of job creation? |
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Pricing Strategies and Brand Value Fundamentals – Part 3So far in the Pricing Strategies and Brand Value Fundamentals series, you’ve learned about the relationship between price and brand value as well as important pricing strategy considerations. Now, it’s time to learn about how consumers’ sensitivities to pricing can affect their perceptions of your brand as well as short- and long-term sales. Read more |
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Comparative Advertising Survey: Some Ads Can Be Too NegativeIn order to reach consumers, advertisers have tried many different types of ads. Comparative advertising, which shows how a product stacks up against its competition, has been utilized for years. But what do American consumers think about this type of ad? How effective is it, and are there any pitfalls to avoid? |
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Pricing Strategies and Brand Value Fundamentals – Part 2In Part 1 of the Pricing Strategies and Brand Value Fundamentals series, you learned how pricing strategy and brand value affect consumer perceptions of a brand and vice versa. Now, it’s time to learn how to develop a pricing strategy for your brand so it aligns with the perceptions you want consumers to have of your brand as well as with your revenue and growth goals. Read more |
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Crowdfunding Survey: Many Have Not Used Crowdfunding WebsitesCrowdfunding websites like Kickstarter.com can be valuable tools for small businesses and startups trying to raise funds online. President Obama recently signed an act that will make it easier for small businesses to raise money via crowdfunding websites. However, many skeptics claim that this change might attract scammers and make it easier for them to take advantage of potential well-intentioned investors. How many Americans have taken advantage of crowdfunding sites? And how many of them are worried about fraud? |
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Pricing Strategies and Brand Value Fundamentals – Part 1One of the quickest, easiest, and most popular ways for brands to compete is price. However, price competition is a recipe for problems. Short-term pricing promotions deliver short-term results, but over time, those pricing promotions could drive sales down. There are many reasons for this phenomenon, and that’s the topic of Part 1 of my new series, Pricing Strategies and Brand Value Fundamentals. Read more |
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Facebook IPO Survey: Many Unsure About InvestingSocial networking giant Facebook is preparing to release its initial public offering. Many potential investors are patiently awaiting the offering, but some Americans are still skeptical. How many are planning on taking advantage of Facebook’s IPO? And how do people’s opinions of Facebook affect their desire to invest in the company? |
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Rebranding E.F. Hutton – Consumers Weigh InThe E.F. Hutton brand is making a comeback after more than twenty years of obscurity. In 2012, do consumers remember the E.F. Hutton brand? Do they care about it? AYTM conducted a consumer panel market research survey to learn how consumers feel about the E.F. Hutton brand (if they remember it) and what challenges and opportunities the rebranding effort faces. Read more |
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Social Media Spam Survey: Spammers Can Affect User ExperienceTwitter has recently launched a legal assault against a few companies that create spamming tools. Many have complained about spammers on Twitter and other social media sites. But what do social media users really think about these spammers? Can excessive social media spam discourage people from using certain cites? |
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Evaluating the Competition Through Online SurveysThere’s an old saying, made famous from “The Godfather” movies; “Keep your friends close, and your enemies closer.” While we may not think of our competitors as our enemies, we definitely need to know what they’re up to if we want to stay in the game. Their strengths, weaknesses and key activities are all key pieces of information, and online surveys are an excellent tool for gathering them. Read more |
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Voice Recognition Technology Survey: Many Expect More in the FutureVoice Recognition Technology has been seeping into more and more devices, from phones to cars, in the past few years. Are users satisfied with the technology so far? Do people expect to see voice recognition technology integrated into more devices in the future, and more importantly, do they want to? |
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Does Anyone Listen if E.F. Hutton Talks in 2012?Thirty years ago, when E.F. Hutton talked, people listened, but does anyone care in 2012? A group of former E.F. Hutton employees hope so. In fact, they’re banking on it. Investment News reported last week that former E.F. Hutton alumni, including Stanley Hutton Rumbough, the grandson of the company’s founder, are in the process or resurrecting the brokerage firm brand as well as its well-known slogan, “When E.F. Hutton talks, people listen.” Read more |
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Print Ads Survey: Many Still Prefer Print Ads to Online AdsSince online publications have been gaining more and more readers and many print publications seem to be gaining fewer and fewer, what does that say about the future of print advertising? Do people think that online advertising is a more effective format than print advertising? Or do print ads still serve a purpose for many Americans and the brands they support? |
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Prioritizing Differentiation in Brand Strategy – Part 4It’s time to bring everything you’ve learned in Part 1, Part 2, and Part 3 of the Prioritizing Differentiation in Brand Strategy series together with a discussion about using market research to ensure you’re not only focusing on the right differentiators to achieve brand success but also to confirm that you’re communicating those differentiators with the best messages and experiences for your target audience. Read more |
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Amazon Survey: Most Have Positive Opinion of CompanyAmazon.com has exceeded expectations this year in terms of its revenue and overall success, even though it has made some not-so-traditional business decisions. The online bookseller has expanded into tablets, an application marketplace, and much more. So what features of Amazon are helping to drive its success? And what do people think of Amazon as a company? |