BLOG ARCHIVE: ALL POSTS FOR June 2012

Social Media Value Survey: Many Follow, Interact With Companies

Social Media Value Survey: Many Follow, Interact With Companies

Recently, many companies have debated over the value of social media followings. Companies with a large social media presence can interact with their network in a variety of different ways. But are followers, likes, or other interactions actually valuable? How many consumers make purchases based on social media posts?

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Market Research Associations for Career Planning: Sometimes it’s who you know

Market Research Associations for Career Planning: Sometimes it’s who you know

Are you interested in a market research career, or perhaps looking to further your current one? Then it may be time to join a professional association.

Just as travel agents can tell you all the best places (and the places to avoid) in an unfamiliar city, there are times when it’s extremely helpful to have the guidance of someone who’s already been where you’re going. That’s where associations enter the picture, and they offer some truly key benefits: Read more

National Debt Survey: Americans Consider Debt When Voting

National Debt Survey: Americans Consider Debt When Voting

The US national debt is a growing concern for many Americans. While politicians in Washington continue to argue over cuts, Americans are also split on the issue. How will this issue affect votes in the next election, and how important is the national debt when compared to other issues like job creation?

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Brand Positioning for Marketing to Women – Part 6

Brand Positioning for Marketing to Women – Part 6

To wrap up the Brand Positioning for Marketing to Women series, let’s take a look at some excellent examples of gender branding. These examples offer brands to benchmark for marketing to women or men as well as for cross gender and gender neutral branding. Be sure to follow the links at the end of the article to read the first five parts of this series. Remember, research shows that over 80% of all purchase decisions are made by or influenced by women. It’s critical that you understand how to position your brand and market it to women. Read more

Facebook Age Survey: Many Don’t Support Lowering Minimum Age Requirement

Facebook Age Survey: Many Don’t Support Lowering Minimum Age Requirement

Facebook is considering lowering the minimum age required to sign up for an account. Currently, users must be 13 years of age or older, or at least claim to be, but the new changes might give access to pre-teens. What do Americans and parents think about this potential change? What do people think is an appropriate age to begin using social networking?

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Brand Positioning for Marketing to Women – Part 5

Brand Positioning for Marketing to Women – Part 5

A series of articles about brand positioning for marketing to women would not be complete without a section about research. If you missed previous parts of this series, follow the links at the end of the article to catch up. You can’t conduct the right research and gather the right data to make the right business decisions if you don’t understand the how and why of gender branding. One thing is certain when it comes to marketing to women, qualitative and quantitative research are imperative. Read more

Video Chat Survey: Many Not Interested in New Facebook Feature

Video Chat Survey: Many Not Interested in New Facebook Feature

The Creators of Napster have been hard at work on a new product called Airtime, a social video chat service attached to Facebook that would allow users to chat with friends as well as people they don’t know who may share some of the same interests. Airtime has been highly anticipated and endorsed by plenty of celebrities, but many still question whether there is a need for such a product. Are American consumers interested in what Airtime has to offer?

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Brand Positioning for Marketing to Women – Part 4

Brand Positioning for Marketing to Women – Part 4

Time to learn tips to market to women effectively in Part 4 of the Brand Positioning for Marketing to Women series. If you missed Part 1, Part 2, or Part 3 of the series, follow the preceding links to catch up. There you’ll learn all the basics about gender branding and why marketing your brand to women the right way is critical to its success, regardless of your brand’s category or industry. Read more

QR Codes Survey: Many Undecided About Using Barcodes

QR Codes Survey: Many Undecided About Using Barcodes

Quick Response Codes, or QR codes, have become more and more widely used by consumers in recent years. The matrix style barcode allows users to scan with their smartphone or mobile device and receive more information about a product or company. How many consumers have taken advantage of this feature, and how many can see themselves doing so in the future?

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Brand Positioning for Marketing to Women – Part 3

Brand Positioning for Marketing to Women – Part 3

There is plenty of scientific evidence that men and women are different physically, biologically, neurologically, psychologically, and emotionally. Yet brands fail to recognize and market to these innate gender differences. If you missed Part 1 or Part 2 of the Brand Positioning for Marketing to Women series, which discussed gender branding and why marketing to women is important, follow the preceding links and read them now. Once you understand why brands need to focus on genders, you need to learn how women are different from men in terms of processing information and making buying decisions so you can market to them more effectively. Read more

Local Deals Survey: Groupon Still Most Prominent

Local Deals Survey: Groupon Still Most Prominent

Many American consumers have subscribed to services offering daily deals for companies in their area. Groupon was once the main local deals provider, but many other services have sprouted up recently, causing many to question Groupon’s viability in this changing market. How many Americans currently subscribe to these services, and how many are pleased with how they work?

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Brand Positioning for Marketing to Women – Part 2

Brand Positioning for Marketing to Women – Part 2

As you learned in Part 1 of the Brand Positioning for Marketing to Women series, you need to understand the fundamentals of gender branding before you can create a strategy and plan to market a brand to women. But why is it so important to market to women? Yes, 80% of purchase decisions are made by women, but that’s just the beginning of the story. Read more

Mass Transit Survey: Users Increasing Due to Gas Prices

Mass Transit Survey: Users Increasing Due to Gas Prices

Gas prices have impacted many Americans. Some have cancelled travel plans, some have switched to more fuel-efficient vehicles, and some have increased their use of mass transit. In fact, mass transit use is reaching record highs in many cities. How many American travelers use mass transit regularly, and how many would consider it if gas prices continue to rise?

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Brand Positioning for Marketing to Women – Part 1

Brand Positioning for Marketing to Women – Part 1

For years, research reports have revealed that women make the vast majority of purchase decisions, even when they’re not directly involved in the actual transactions. Despite the fact that women make around 80% of purchase decisions, companies still struggle with brand positioning for a female audience. In my new series for AYTM, Brand Positioning for Marketing to Women, you’ll learn not only why it’s critical for brands to communicate with women today but also how to do it effectively. Read more

Social Consciousness Survey: Many Tell Friends About Socially Conscious Companies

Social Consciousness Survey: Many Tell Friends About Socially Conscious Companies

Companies throughout the country have varying degrees of social responsibility. Many care about reducing their carbon footprint, keeping their business practices responsible, and contributing to community service projects. But does social consciousness actually benefit companies as far as gaining customers? How much attention do customers pay to the social consciousness of companies?

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JC Penney Rebranding Problems Highlight Consumers as Emotional Beings

JC Penney Rebranding Problems Highlight Consumers as Emotional Beings

In February, JC Penney launched a rebranding initiative that would practically eliminate the sale- and discount-heavy marketing tactics that consumers have come to expect from retailers. However, JC Penney made a critical mistake in its rebranding strategy. Consumers weren’t willing to make an instant jump from discounts and sales to every day low prices. As Tom Denari reminds us in an article from Advertising Age, consumers are not rational beings — a trait JC Penney failed to address. Read more

Facebook Phone Survey: Most Users Not Interested in Facebook Phone

Facebook Phone Survey: Most Users Not Interested in Facebook Phone

Facebook has been in talks to develop its own smartphone. Though many smartphone users can already use Facebook on their phones through apps, the social networking giant wants to create a phone that integrates Facebook directly into the operating system. But how many consumers are actually interested in this type of phone, and how many already use Facebook apps?

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New: Bar Charts

New: Bar Charts

We are constantly upgrading the functionality of our statistics page, and most recently we added bar charts. Each question will give you the breakdown of the respondent’s answers, with the option to view the data as a pie chart, column chart, map view, and now bar chart.

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