BLOG ARCHIVE: ALL POSTS FOR July 2012

Crowdfunded Publications Survey: Americans Would Rather Deal With Advertisements Than Donate

Crowdfunded Publications Survey: Americans Would Rather Deal With Advertisements Than Donate

Crowdfunding services like Kickstarter have helped to fund a variety of projects from books to charity projects to other types of business startups. But now one publisher, web comic Penny Arcade, is trying to replace its entire advertising revenue with donations from fans. Could this new type of business model catch on? And will the future include more crowdfunded publications? Would Americans rather donate to their favorite publications or deal with advertisements?

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Relationship Brand Basics – Part 3

Relationship Brand Basics – Part 3

Using Market Research to Build a Relationship Brand

To successfully build a relationship brand, you’ll need to spend time conducting market research and managing customer relationships on an ongoing basis. That’s the subject of Part 3 of the Relationship Branding Basics series. If you missed Part 1 or Part 2, you can follow the links to learn what a relationship brand is and how brands become relationship brands. Now, it’s time to learn how to get started in developing a relationship brand by taking the first step and researching your market. Read more

Payment Apps Survey: Just 7% Use Mobile Payments Often

Payment Apps Survey: Just 7% Use Mobile Payments Often

Many Americans have begun to use their smartphones as more than just phones. Companies like Starbucks have developed apps that allow customers to pay for their order from the convenience of their mobile phone. And other apps even serve as general payment systems that customers can use at a variety of businesses. How many smartphone users have downloaded these apps? And how are these new payment methods affecting more traditional payment methods?

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Relationship Brand Basics – Part 2

Relationship Brand Basics – Part 2

How Brands Become Relationship Brands

In Part 1 of the Relationship Brand Basics series, you learned what a relationship brand is and why relationship brands matter to consumers, marketers, and companies. Now, it’s time to learn how brands become relationship brands. It’s an easier path for some brands than it is for others. Some brands are inherently more emotional in consumers’ minds, such as entertainment brands, while others, like utility brands, have to work harder to develop emotional connections with consumers. However, any brand can grow to be a relationship brand with consistency, persistence, and patience. Read more

Shareable Ads Survey: Social Media Users Worried About Too Many Ads

Shareable Ads Survey: Social Media Users Worried About Too Many Ads

Facebook has quietly begun testing a new advertising feature that would allow users to share offsite ads with their friends. The new shareable ads have not been made available to all companies yet, and Facebook has not released many details so it is unknown when and if this feature will stick. Are Facebook users interested in seeing more ads on the site? And how many consumers would actually use the “share this ad” feature?

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Relationship Brand Basics – Part 1

Relationship Brand Basics – Part 1

What are Relationship Brands and Why Do They Matter?

Relationship brands are the most powerful brands in the world. They can come from any industry and are one step away from exploding into cultural phenomena. In my new series for AYTM, Relationship Brand Basics, you’ll learn what relationship brands are, why they matter, how brands become relationship brands, and how to build relationship brands. You’ll also learn from some of the best relationship brand examples, so you can get on the right path to turn your brand into a relationship brand, too. Read more

Economic Recovery Survey: Americans Noticing More Economic Decline Than Recovery

Economic Recovery Survey: Americans Noticing More Economic Decline Than Recovery

As the American economy slowly recovers, many Americans have expressed concern that the recovery is not progressing quickly enough. But some others have noticed signs that the economy is headed in the right direction. What do the American people think about the economic recovery? Are we moving in the right direction? And how do they feel about the future?

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Name that Brand – “Making Technology Work for You”

Name that Brand – “Making Technology Work for You”

Can you name the brand behind this new tagline — Making Technology Work for You? The problem with this tagline is that it fails some of the do’s and don’ts of tagline creation. It could be used for a wide variety of brands from software companies, to tech manufacturers, to retailers, and more. Most importantly, it offers no additional information beyond what consumers already expect from the brand. In other words, if this tagline represents a brand that is in some way related to the tech industry, then it fails to create a perceived expectation that adds value to consumers’ lives. If this is a tech-related brand, then making technology work for you should be an innate part of the brand DNA, and this tagline would be redundant. So what brand is behind this tagline? Read more

Amazon Phone Survey: Kindle Owners More Likely to Purchase New Smartphone

Amazon Phone Survey: Kindle Owners More Likely to Purchase New Smartphone

Amazon is currently in talks to develop a new smartphone. After the success of the Kindle Fire, many believe that a smartphone is the natural next step. But what do American consumers think? How many will consider purchasing the Amazon phone? And what do consumers think about Amazon’s current products and the company as a whole?

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Using Market Segmentation for Better Brand Messaging – Part 3

Using Market Segmentation for Better Brand Messaging – Part 3

It’s impossible to adequately segment your audience without conducting market research. That’s the subject of Part 3 of the Using Market Segmentation for Better Brand Messaging series. If you missed the previous parts that discussed what market segmentation is and the common types of market segmentation, follow the preceding links to read them now so Part 3 makes sense. Read more

Facebook Email Survey: Half of Users Would Consider Using Facebook Email Address

Facebook Email Survey: Half of Users Would Consider Using Facebook Email Address

Facebook recently updated the email addresses of its users without their knowledge. Now, instead of displaying users’ personal email accounts from Gmail or other providers, their timelines display an email address ending in @facebook.com, unless they choose to change it back. Are Facebook users interested in using email accounts provided by Facebook? And how do people react when Facebook makes changes like this?

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Using Market Segmentation for Better Brand Messaging – Part 2

Using Market Segmentation for Better Brand Messaging – Part 2

The practice of market segmentation continues to become more challenging as marketers gain more access to information about consumers. That information helps marketers understand consumer demographic characteristics, lifestyle characteristics, and more. The growth of the social web has opened the doors to massive amounts of information about consumer interests, preferences, and emotions. Gathering, analyzing, and prioritizing all of that information is a necessity that is continually evolving. If you missed Part 1 of the Using Market Segmentation for Better Brand Messaging series, follow the preceding link to learn what market segmentation is and why it matters to brands. Now, it’s time to learn about the types of market segmentation in Part 2. Read more

Made in America Survey: Three Quarters of Americans Would Pay More for American Made Products

Made in America Survey: Three Quarters of Americans Would Pay More for American Made Products

In recent years, some companies have been making the switch from outsourcing their manufacturing to setting up shop domestically, due to shipping prices and other costs. What do American consumers think about where their products are made? How much attention do they pay to where their products are manufactured? And will they actually pay extra for products that were made in America?

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Using Market Segmentation for Better Brand Messaging – Part 1

Using Market Segmentation for Better Brand Messaging – Part 1

What is market segmentation and why do brands need it? Those are just two of the questions I’ll answer in my new series for AYTM, Using Market Segmentation for Better Brand Messaging. Market segmentation has grown to be incredibly complex in recent decades, and there are more ways to research and segment markets and audiences than ever before. This series will make sense of all of the steps brands should follow to effectively segment their audiences. Let’s get started! Read more

Promoted Posts Survey: More Than Half Never Click Promoted Content

Promoted Posts Survey: More Than Half Never Click Promoted Content

Joining with other sites like Facebook and Twitter, Tumblr this week announced a new feature that will allow users to “pin” or promote their important posts for a small fee, allowing their information to reach more followers. How many social media users do these types of promoted posts reach? And how effective can they really be?

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Lady Gaga and Little Monsters – Taking Back Control of Relationship Brands

Lady Gaga and Little Monsters – Taking Back Control of Relationship Brands

As the first person to have 25 million followers on Twitter, Lady Gaga is no stranger to the world of social media. Add her 50 million Facebook fans, 33,000 Google+ followers, one billion YouTube views, and more — and there is no doubt that the Lady Gaga brand leverages social media to build community engagement — one little monster at a time. In fact, Lady Gaga is paving the way for brands to take back some control via the social web. Read more

Health Care Survey: Americans Split Along Party Lines

Health Care Survey: Americans Split Along Party Lines

The Supreme Court recently ruled on the constitutionality of the Affordable Care Act, the health care reform bill passed under President Obama in 2010. Many Americans have spoken out about the Supreme Court’s decision, as well as President Obama and members of Congress who supported the law. But how do the rest of Americans feel about the Affordable Care Act? And will they accept the Supreme Court’s decision?

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New: Psychographic Tags

New: Psychographic Tags

As we continue to grow here at AYTM, we are constantly looking for ways to reach the best respondents — and provide you with the highest quality data — quickly and easily. This is why we have added psychographic traits to the pre-existing ten demographic traits in the “Define Your Target Market” section. When defining your target market with psychographics, you may use a custom pre-qualification question or our library of house tags.

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