BLOG ARCHIVE: ALL POSTS FOR August 2012

Yelp Survey: Majority of Consumers Trust Online Reviews

Yelp Survey: Majority of Consumers Trust Online Reviews

This week, online reviews site Yelp surprised everyone when its stock prices soared after its lockup period expired. Online reviews for everything from restaurants to products have become more and more prevalent recently. So how many American consumers have used Yelp? And what do they think about the company in general?

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This is a Test of your Online Survey Critiquing  Skills. This is Only a Test. Part 2

This is a Test of your Online Survey Critiquing Skills. This is Only a Test. Part 2

Sometimes it is easier to spot someone else’s mistakes than to spot your own. Maybe this is why so many awful drivers seem to be zealous “back seat drivers.”

The same applies to survey design. Sometimes you are so close to your own survey designs that you don’t see the possible potholes until you hit them. So to help you learn how to write greats surveys, here are a few sample survey questions. Each one has at least one error. Can you find them? Read more

Magazine Readers Survey: Young People More Likely to Follow Magazines Online

Magazine Readers Survey: Young People More Likely to Follow Magazines Online

Social media has had a significant impact on almost all industries, particularly on more traditional forms of media. The Association of Magazine Media recently released a study that shows that social media has a significant impact on magazine readers, particularly those between the ages of 18 and 34. How do American consumers feel about magazines? And how do they connect with those publications online?

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Local News Survey: Very Few Follow Independent News Sources Online

Local News Survey: Very Few Follow Independent News Sources Online

Like many industries, local news has been drastically impacted by new technology. Small, independent news outlets have had to change the way they deliver updates to keep up with consumers. And now, sites like AOL’s Patch.com have begun offering micro-news sites for specific cities and towns around the country. How do Americans feel about the new direction of local news? And do people prefer getting their news from a network of sites or a small, independent local news outlet?

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Klout Moments Survey: Not All Klout Users Care About Gaining Social Influence

Klout Moments Survey: Not All Klout Users Care About Gaining Social Influence

Social influence site Klout recently underwent a redesign and completely changed the way it measures influence. Social media users that have accounts on the site have been able to view their influence as a numerical score that accounted for things like number of Facebook friends and Twitter followers, but now Klout dives deeper into the score and points out some of its users’ most influential posts. Do social media users really care about their social influence? And how many of them would benefit from Klout’s new system?

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Does Graphic Design Matter To Small Business? [Infographic]

Does Graphic Design Matter To Small Business? [Infographic]

With the the growing notion that graphic design is becoming an increasingly important factor in the success of companies, our friends from 99designs recently used AYTM to gather insights directly from the people that are actually running small businesses and deciding how much emphasis to place on design work. Read more

FaceTime Survey: Few Smartphone Users Would Switch Carriers Because of App Restrictions

FaceTime Survey: Few Smartphone Users Would Switch Carriers Because of App Restrictions

More and more consumers have begun using online video chat services like Skype in recent years. But as consumers become more reliant on smartphones and mobile technology, apps like Apple’s FaceTime have become more prevalent. But now mobile carrier AT&T has begun restricting access to the app for certain customers due to data usage on AT&T’s network. How do smartphone customers feel about this type of restriction on apps? And how many consumers will really be affected?

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Doing the Right Thing: Uncovering Social Responsibility with Online Surveys

Doing the Right Thing: Uncovering Social Responsibility with Online Surveys

Have you ever looked at the label on a “Newman’s Own” product? You may have noticed, prominently displayed, the words: “All Profits For Charity”. Why do they do that? Because of social responsibility and, perhaps more significantly, the image of social responsibility. Read more

Campaign Ads Survey: Undecided Voters Less Likely to Research Advertised Claims

Campaign Ads Survey: Undecided Voters Less Likely to Research Advertised Claims

As election season heats up, more and more campaign ads are airing with claims that may or may not be factual. American voters have been subject to this type of ad for years, but ad spending is higher than ever this year, and many people are getting more cynical about the information contained in these ads. There are even apps available, like the Super PAC App, that help voters decipher truth from exaggeration. Do Americans trust campaign ads, and do they ever follow up on the information contained in them?

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Building Brand Value – Part 4

Building Brand Value – Part 4

Collective Brand Value and Continuous Improvement

Building brand value is an ongoing process that should never end, nor should it ever be de-prioritized. In Part 1 of the Building Brand Value series, I suggested that Apple and Disney would never de-prioritize building brand value, and neither should your company. If you missed that article, follow the preceding link to read it now. Be sure to read Part 2 and Part 3 as well, so you understand how to build brand value and meaning using features and benefits as well as about the kind of brand value market research you should conduct along the way. Now, it’s time to learn about collective brand value and continuous improvement. Read more

Facebook Jobs Board Survey: Most Job Seekers Use Online Resources

Facebook Jobs Board Survey: Most Job Seekers Use Online Resources

Rumors have circulated in recent months that Facebook might be working on launching a jobs board. Online resources have become increasingly useful for job seekers through the past several years, but of course there are other sites like LinkedIn that already offer resources for job seekers in a social type setting. Would a Facebook Jobs Board really take off? How many users might be interested and how many already use similar services?

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Building Brand Value – Part 3

Building Brand Value – Part 3

Brand Value Research

In Part 1 and Part 2 of the Building Brand Value series, you learned what brand value is and how to build brand value with features and benefits. Now, it’s time to learn about the market research you should conduct to ensure that your efforts at building brand value are the right ones. You can’t guess at what’s meaningful to your target audience. Furthermore, there isn’t a single benefit or emotion that is meaningful to all consumers. Market research is essential to developing an effective marketing plan to build positive brand value. Read more

Collaborative Advertising Survey: Brand Loyalists Likely to Improve Perception of Collaborating Brands

Collaborative Advertising Survey: Brand Loyalists Likely to Improve Perception of Collaborating Brands

Collaborative advertising is a tactic that has been used by companies for years. By advertising more than one brand or product together, companies hope to improve consumer perception by association, or by offering specials or deals to certain types of customers. But does brand perception really improve when consumers see their favorite brands taking part in collaborative advertising? And in what circumstances might this tactic impact buying decisions?

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Building Brand Value – Part 2

Building Brand Value – Part 2

Building Brand Value with Features and Benefits

In Part 1 of the Building Brand Value series, you learned what brand value is. Now, it’s time to learn how to build brand value with features and benefits. Keep in mind, brand value is rooted in behaviors. Specifically, brand value comes from a company’s ability to deliver on consumer expectations for the brand based on their perceptions of it. If the company’s behaviors aren’t consistent with consumers’ expectations, brand value cannot develop. That means you need to make internal branding a top priority, too. If your employees don’t believe in your brand and live your brand promise, why should consumers? Read more

Apple TV Survey: Cable Customers Likely to Be Interested in Apple TV

Apple TV Survey: Cable Customers Likely to Be Interested in Apple TV

Apple has reportedly been in talks to develop a TV or similar device that would deliver cable service but also likely give users access to the internet and a variety of third party apps. Would consumers be interested in an Apple TV? What features would they look for and how do they feel about Apple as a company?

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Building Brand Value – Part 1

Building Brand Value – Part 1

What Is Brand Value?

Brand value can be a company’s most valuable asset, but too many companies don’t prioritize building brand value as part of their strategic imperatives. In my new series for AYTM, Building Brand Value, you’ll learn what brand value is, how to develop it, and why it matters. Think of it this way — would Apple agree that prioritizing brand value is not important? Would Disney? Your company should give building brand value the investment it deserves, and you’ll reap the long-term rewards that brand value and brand equity can deliver. Read more

Restaurant Etiquette Survey: More Than Half Would Consider Parting With Cell Phones

Restaurant Etiquette Survey: More Than Half Would Consider Parting With Cell Phones

A Los Angeles restaurant has recently implemented a new policy that allows customers to receive a 5% discount on their bill by leaving their phone with the receptionist during their entire meal. Cell phone use has been a major issue for those concerned with restaurant etiquette, so could a policy like this catch on at more businesses? Are customers interested in the discount and how do they feel about cell phone use at the dinner table?

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Effectively Presenting Online Survey Results: You are the star!

Effectively Presenting Online Survey Results: You are the star!

Think for a moment about your all-time favorite movie. For me, it is the Wizard of Oz. I was 7 years old when I first saw it. I sat in my living room with neighborhood friends, propped up on a pile of pillows. The music started, the lamps were turned off, and my sense of time just disappeared. Two hours later the lights came on and I was thrust back into the real world against my will… What a ride! Read more

App.net Survey: Ads Not Deterring Many From Using Social Media

App.net Survey: Ads Not Deterring Many From Using Social Media

At one point or another, many social media users have complained about annoying ads and wished that a popular social networking site with no advertising existed. App.net recently raised $800,000 from everyday internet users in under a month for just that purpose. But is it enough? Would more Americans be interested in donating or paying a small fee in order to make larger sites like Facebook and Twitter free from advertising?

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Brand Marketing Basics – Part 4

Brand Marketing Basics – Part 4

Market Segmentation as Part of Brand Marketing

Brand marketing is most successful when the right audience gets the right brand messages and experiences. In Part 4 of the Brand Marketing Basics series, you’ll learn how to make sure that happens. If you missed Part 1, Part 2, or Part 3 of the series, follow the links to catch up. It’s important that you understand what brand marketing is, the elements of brand marketing, and how to use market research to improve brand marketing before you read Part 4 of the series. Read more

Mobile Payments Survey: Starbucks Customers More Likely to Use Mobile Payments

Mobile Payments Survey: Starbucks Customers More Likely to Use Mobile Payments

A recent deal between Starbucks and mobile payment system Square has many Americans talking about the future of payment methods. Some people have even speculated that companies like Starbucks will become cash-free businesses in the future. What payment methods do most Americans use regularly and how might the deal between Square and Starbucks affect the popularity of mobile payments?

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Brand Marketing Basics – Part 3

Brand Marketing Basics – Part 3

Using Market Research for Brand Marketing

Part 3 of the Brand Marketing Basics series on the AYTM blog discusses the use of market research to develop and track a company’s brand marketing efforts. First, be sure to read Part 1 and Part 2 of the series to learn what brand marketing is as well as about the 5 E’s of Brand Marketing success. Both articles will help you to better understand the concepts discussed here in Part 3. Read more

Pirated Content Survey: Two Thirds of Users Will Benefit from Google’s New Policy

Pirated Content Survey: Two Thirds of Users Will Benefit from Google’s New Policy

Google has just put a new policy into place regarding pirated content in search results. The new policy allows copyright holders to request that a site including infringing materials be removed from search results. The more requests that a site be removed, the farther down that site will appear in search results. How do Americans feel about this new policy and how many people will it even affect?

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Brand Marketing Basics – Part 2

Brand Marketing Basics – Part 2

The 5 E’s of Brand Marketing

Brand marketing is essential to brand building success, as you learned in Part 1 of the Brand Marketing Basics series. Now, it’s time to learn about the core elements of brand marketing — what needs to go into every brand marketing effort your company pursues to develop the brand and build brand equity. Think of every marketing initiative as a brand marketing opportunity, and you’ll be on the right track to success. Read more

Paul Ryan Survey: Half of Voters Still Undecided About Romney’s Running Mate

Paul Ryan Survey: Half of Voters Still Undecided About Romney’s Running Mate

Over the weekend, Republican Presidential Nominee Mitt Romney announced his running mate, Wisconsin Congressman Paul Ryan. Though many are still learning about the Vice Presidential nominee, the choice certainly has many people talking. How do most Americans feel about Mitt Romney’s choice? And how will it impact their voting decisions later in the year?

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