BLOG ARCHIVE: ALL POSTS FOR September 2012

Building a Brand Based on Emotions: Desire to Get a Good Deal

Building a Brand Based on Emotions: Desire to Get a Good Deal

Most consumers want to feel like they’ve gotten a good deal when they make a purchase. Getting what is perceived as a good value for the money is a universal desire that is rooted in consumers’ psyches. In other words, whether a consumer consciously or subconsciously evaluates the value for the money relationship when making a purchase, the fact is that the analysis does affect purchase decisions. Read more

Content Ads Survey: Sponsored Content Mostly Seen as Regular Advertising

Content Ads Survey: Sponsored Content Mostly Seen as Regular Advertising

For years, advertisers have been working on new ways for making ads blend in with content. Now some agencies are aiming to make video ads that blend in with other content online, as opposed to the ads that play before videos on sites like YouTube. But what do American consumers think about content ads and would they rather see those ads or more traditional types of advertising?

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Facebook Brand Pages Survey: More Visit Facebook Pages, Value Official Websites

Facebook Brand Pages Survey: More Visit Facebook Pages, Value Official Websites

More and more Americans have begun using Facebook to connect with their favorite companies and brands. A recent study by Lab42 revealed how many Facebook users feel about brand pages vs. company websites. About half actually said that they prefer Facebook pages to official websites. But how many people interact with Facebook brand pages? And how does that use compare to their use of company websites?

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Building a Brand Based on Emotions: Guilt

Building a Brand Based on Emotions: Guilt

Guilt is a powerful emotion that can come in many forms. Whether you feel guilty that you work too much and don’t spend enough time with your family or you feel guilty that you ate that extra helping at dinner, it’s an emotion that can affect your purchase decisions. Therefore, it’s not surprising that guilt is also an extremely powerful emotion to tap into for advertisers and marketers trying to sell products and services. Read more

ATM Fees Survey: Most Have Noticed Fee Increases This Year

ATM Fees Survey: Most Have Noticed Fee Increases This Year

Due to the economy, many banks have changed the way they do business, and this often means consumers end up paying more. ATM and banking fees are up near record highs according to a recent industry report. How are these fees impacting Americans and their banking habits? How many think these fees are fair and how many try to avoid them altogether?

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iPhone Maps Survey: Google Maps Most Popular App With Consumers

iPhone Maps Survey: Google Maps Most Popular App With Consumers

With the recent release of the iPhone 5 and the new iOS 6, many users noticed a new maps app in place of the old Google Maps. The general consensus seemed to be that the new app offered much less detail and was not as user friendly as Google’s version. But what do people who have tried the app think about it? And how many use other types of mobile maps apps?

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Building a Brand Based on Emotions: Competition

Building a Brand Based on Emotions: Competition

Competition is something that most people feel at some point in their lives. Feeling like you need to compete with your siblings, colleagues, friends, and even strangers is universal. Today, “keeping up with the Joneses” and tapping into the feeling that people need to compete with one another is an effective marketing technique. Feeling the need to be better than others motivates consumers to purchase everything from specific brand jeans and cars to big screen televisions and gadgets. These days, it’s even important to have the right kind of coffee in your cup. Read more

Product Availability Survey: Brand Names More Important to Online Shoppers

Product Availability Survey: Brand Names More Important to Online Shoppers

Retail giant Walmart just announced that it will no longer sell Amazon’s Kindle e-reader in its stores. Reasons were not given, but Target recently made the same decision, leading many to believe that sales of the Kindle will drop. But will American consumers go out of their way to purchase such a product? Or does in-store product availability play a huge part in a product’s overall success?

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Smartphone Market 2012-2013 [Infographic]

Smartphone Market 2012-2013 [Infographic]

With the recent announcement and subsequent release of the iPhone 5, we surveyed 600 American consumers to gather some insights into the current smartphone market. Read more

Building a Brand Based on Emotions: Desire to Be Trendy and Cool

Building a Brand Based on Emotions: Desire to Be Trendy and Cool

The feeling of desire can be used in a wide variety of ways in emotional branding. One of the most common is the desire to be trendy and cool. Brands in many categories tap into people’s desires to keep up with the latest fads or seem interesting, relevant, and timely to others. For many people, the desire to be viewed as cool by peers isn’t something that fades after high school, and that’s why it’s so effective when brands appeal to consumers’ needs to be perceived as cool in advertising and marketing. Read more

Facebook Ad Network Survey: People More Likely to Click Google Ads Than Facebook Ads

Facebook Ad Network Survey: People More Likely to Click Google Ads Than Facebook Ads

There have been rumors recently that social networking giant Facebook might launch a network of ads on third party sites similar to Google’s AdSense. Though nothing has been confirmed, such a move might help to increase the reach of Facebook’s advertising options. But would Americans respond well to a Facebook ad network? And how likely are they to click on Facebook ads as opposed to Google ads and other online ads?

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Cloud Confusion Survey: Nearly All Use Cloud Technology, Many Don’t Know It

Cloud Confusion Survey: Nearly All Use Cloud Technology, Many Don’t Know It

Cloud computing is widely used among many Americans for both work and personal reasons, but there are still many people who don’t actually understand what it is or how often they might use it. In fact, a recent study by Citrix found that most Americans are confused by cloud computing. How many Americans know what cloud technology is? How many use it often? And how many have experienced cloud confusion?

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Building a Brand Based on Emotions: Trust

Building a Brand Based on Emotions: Trust

Trust is one of the most common emotions tapped by marketers to sell products and services. Whether a bank is telling consumers they can trust their money with the institution or an e-commerce website is telling consumers they can trust that their financial transactions will be safe when they make a purchase through the site, trust is a strong emotional benefit that drives sales. However, with the emotion of trust comes heavy consumer expectations and requires strict adherence to consistency from the brand. Let’s take a closer look. Read more

Educational Technology Survey: Most Kids Use Tablets, Smartphones for Games

Educational Technology Survey: Most Kids Use Tablets, Smartphones for Games

Earlier this month, Toys R Us introduced a new tablet made specifically for children. We already know that many children use their parents’ tablets or other mobile devices, or even have their own. But what exactly do they use these devices for? Are they mainly used as educational tools or are they also used for recreation?

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Voting Influence Survey: Undecided Voters More Likely to Be Influenced by Social Media

Voting Influence Survey: Undecided Voters More Likely to Be Influenced by Social Media

Its no secret that social media can be a powerful tool to impact human behavior, but it’s been mostly unknown just how effective this type of communication can be, especially when it comes to actions like voting. But scientists at the University of California, San Diego recently conducted a study that suggests a single Facebook message that went viral encouraged over 340,000 people to vote in the 2010 mid-term election. How many Americans have changed their political opinions or voting preferences because of social media, and could a similar trend happen in this year’s election?

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Building a Brand Based on Emotions: Security

Building a Brand Based on Emotions: Security

Building a brand based on emotions is a powerful way to motivate people to purchase your products and services, and selling a feeling of security as an emotional benefit of making those purchases is a great way to do it. In fact, the emotion of security is so effective in selling products and services that many companies launch product tie-ins with the phrase “peace-of-mind” in the product name. Have you ever purchased a car or electronic device and been offered a peace-of-mind guarantee or a peace-of-mind protection plan? Selling a sense of security can add even more revenue to a company’s bottom-line. Read more

Building a Brand Based on Emotions: A Lesson in Brand Strategy

Building a Brand Based on Emotions: A Lesson in Brand Strategy

People are ruled by their emotions. Yes, practical minds can affect consumers’ decision-making processes, but more often than not, some type of emotion is the catalyst to a purchase. That’s why a brand strategy that focuses on building a brand based on one or more emotions is critical to brand success. However, emotional branding isn’t as easy as picking an emotion, creating an ad, and watching the sales roll in. Read more

Google Shopping Survey: Users Slightly Less Likely to Click Sponsored Product Listings

Google Shopping Survey: Users Slightly Less Likely to Click Sponsored Product Listings

This fall, consumers might notice some changes on the Google Shopping page. The company has announced that it will no longer include organic search results for non-paid product listings. Customers will only be able to browse from a selection of paid product listings, which Google claims will enhance the customer experience. But what do shoppers think about the change? Are they more or less likely to click on sponsored listings?

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Children’s Tablet Survey: Half of Tablet Owners Let Children Use Their Devices

Children’s Tablet Survey: Half of Tablet Owners Let Children Use Their Devices

Toys R Us is reportedly launching a new tablet made specifically for young users. The tablet market has been growing steadily, and some regular tablets have already been used by children. But is there a place in the market for a tablet made especially for children? How do current tablet owners and parents feel about the use of technology by young people?

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In Anticipation Of The New iPhone [Infographic]

In Anticipation Of The New iPhone [Infographic]

To uncover U.S. consumers anticipation of Apple’s expected launch of their next-generation iPhone we surveyed 3,000 Americans, of which 22% are already iPhone owners. Read more

Google vs Bing Comparison Survey: Most At Least Somewhat Open to Trying New Search Engines

Google vs Bing Comparison Survey: Most At Least Somewhat Open to Trying New Search Engines

Bing recently launched a campaign that challenges internet users to compare its search engine to the more popular Google. Product comparisons like this one are thought to be an effective method for businesses to use to get new consumers to try their product against one they already use. Do product comparisons like this have any impact on consumers and their buying decisions? Are Google users even open to trying new search engines, and will any of them decide to make a change because of this campaign?

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Layaway Survey: Most Shoppers Won’t Pay Layaway Fees

Layaway Survey: Most Shoppers Won’t Pay Layaway Fees

Retail giant Walmart recently changed its layaway policy to get rid of the small up-front fee for customers who want to gradually pay off large purchases. With the holidays just around the corner, many shoppers may benefit from layaway services. How many consumers use layaway services and how many would consider doing so if no fee is involved?

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Instant Video Survey: Netflix Customers Currently Most Satisfied With Streaming Variety

Instant Video Survey: Netflix Customers Currently Most Satisfied With Streaming Variety

Instant video service Amazon Prime closed a deal with EPIX this week that gives the streaming service a larger variety of new releases and other movie titles, meaning that it may be able to offer some tougher competition to similar services like Netflix. How do American consumers feel about their current instant video options? And would more variety actually get many consumers to reconsider their options?

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New Communication Survey: Americans Agree The Way They Communicate is Changing

New Communication Survey: Americans Agree The Way They Communicate is Changing

The way Americans communicate is changing. Phone calls have turned into text messages and in-person chats are turning into online chats. A new Time Mobility Poll indicates that Americans mainly find this new communication helpful. What do US consumers think about the way technology is changing communication? And are some still holding onto more traditional types of communication?

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Sometimes, More Is Better: How to Use AYTM’s Combobox Feature

Sometimes, More Is Better: How to Use AYTM’s Combobox Feature

The AYTM Combobox Feature (also known as a ‘Dropdown List’) is a survey design feature that allows for long lists. Normally, without a Combobox, AYTM limits lists to a maximum of seven items. And in most cases this is appropriate; we want to make sure the survey participant has a good experience, and keeping lists short is a key part of accomplishing this goal. Read more