BLOG ARCHIVE: ALL POSTS FOR October 2012

Halloween Survey: Some Changing Plans Due to Hurricane

Halloween Survey: Some Changing Plans Due to Hurricane

Happy Halloween! Throughout the week, Americans have been preparing for the festivities surrounding Halloween. But how do people choose to celebrate this holiday and how does it impact their buying habits? And have any plans been impacted by the weather caused by Hurricane Sandy?

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Windows 8 Survey: Many Interested in New Tablet Technology

Windows 8 Survey: Many Interested in New Tablet Technology

Microsoft just released the brand new version of its operating system, Windows 8. There has been a lot of talk about the new program and its features, including new versions of software for both Windows phones and tablets. Some have even argued that the new tablet software could lead to more people using tablets as their primary devices, rather than just supplements for laptop or desktop computers. What do Americans think about their Windows systems? And could Windows 8 change the way people use mobile devices?

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World Series Survey: More Than Half Watched Championship Series

World Series Survey: More Than Half Watched Championship Series

The 2012 World Series of baseball kicked off last week, and though the Giants kept the series to just four games when they won this weekend, many Americans tuned in to see the competition for baseball’s top honor. How many new viewers do these championship games attract? And how many tune in for other games regularly?

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Sleep Survey: Lack of Sleep Likely to Impact Memory, Concentration

Sleep Survey: Lack of Sleep Likely to Impact Memory, Concentration

It’s no secret that sleep is important to overall health. More and more studies have been released showing all the effects that lack of sleep can have on different aspects of life, from concentration and memory to job performance. How many Americans think they get enough sleep each night? And how do they think it impacts them on a day-to-day basis?

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Presidential Debates Survey: Debates Didn’t Change Many Voters’ Minds

Presidential Debates Survey: Debates Didn’t Change Many Voters’ Minds

The final Presidential Debate took place earlier this week. Though many Americans had made up their minds about who would receive their vote, the debates still got a lot of people talking. How many votes were actually impacted by the Presidential debates? And how many Americans tuned in?

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Blackberry Survey: Half Bought Smartphone for Business Use

Blackberry Survey: Half Bought Smartphone for Business Use

Blackberry was once one of the most popular smartphone brands available. Recently, the phone has been losing some of its market share, and has been mainly used for business purposes. But now many companies and government agencies that issue phones to their employees have decided to go with other smartphones. What do consumers think about Blackberry?

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Newsweek Survey: Magazine Readers More Likely to Read News Online

Newsweek Survey: Magazine Readers More Likely to Read News Online

The world of print journalism took another hit last week when Newsweek announced it would switch to a strictly digital version of its weekly news magazine in 2013. How many Americans still read news magazines? And what does the future hold for these types of publications and print media in general?

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Xbox Music Suvey: Streaming Gaining Popularity Over Music Downloads

Xbox Music Suvey: Streaming Gaining Popularity Over Music Downloads

Microsoft is planning the upcoming release of its Xbox Music service that will fuse music streaming with music download purchases. While many consumers have embraced digital music downloads through services like iTunes, and streaming through services like Pandora, could a service that merges these concepts take off? How many consumers might be interested in Xbox Music?

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Reality Distortion Field [Infographic]

Reality Distortion Field [Infographic]

In anticipation of the Apple’s announcement and rumored release of the iPads mini, we surveyed 2000 American consumers to gather some insights about what makes people more or less susceptible to Apple’s “Reality Distortion Field” Read more

Electric Luxury Cars Survey: Luxury Car Owners More Likely to Show Interest in Electric Cars

Electric Luxury Cars Survey: Luxury Car Owners More Likely to Show Interest in Electric Cars

Cadillac is reportedly looking to get into the electric car market. Along with the Chevy Volt, General Motors hopes the Cadillac ELR will help bring electric cars to the forefront of American transportation. But are Americans interested in owning electric cars? And more specifically, are they interested in owning electric luxury cars?

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Fact Checking Survey: Facts More Likely Than Emotions to Influence Voters

Fact Checking Survey: Facts More Likely Than Emotions to Influence Voters

This election season, Americans have been presented with many facts from both sides, through debates, campaign ads, and other venues. But how many of these facts are accurate? Fact checkers and fact checking websites have been hard at work to provide information to voters. But do many Americans care about these facts, or do they mainly decide their vote based on emotions or gut reactions to candidates and issues?

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iPad Mini Survey: Not Many Interested in Smaller Tablets

iPad Mini Survey: Not Many Interested in Smaller Tablets

As with many new Apple products, rumors have been circulating about a smaller version of the iPad tablet before the company has even confirmed any details about the product. The iPad mini would potentially be a smaller, less expensive version of the iPad. But how many consumers are interested in such a device? How do current tablet owners feel about the size of their devices? And would this new product convince any new customers to jump into the tablet market?

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Early Holiday Shopping Survey: Most Prefer Holiday Ads to Political Ads

Early Holiday Shopping Survey: Most Prefer Holiday Ads to Political Ads

Some Americans have already begun their holiday gift shopping, and some stores have already begun advertising their holiday sales. But since the election is coming up and candidates and parties are advertising heavily, not as many stores have been able to purchase advertising time. How many consumers have already started their holiday shopping? And how many think that holiday advertisements are effective at this point in the year?

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YouTube Channels Survey: Most Find Videos Through YouTube Search

YouTube Channels Survey: Most Find Videos Through YouTube Search

This week, YouTube announced that it is expanding its original content channels, which cover a variety of different topics and often collaborate with big names, brands and celebrities. Many Americans watch online videos, but not all of them actually subscribe to YouTube channels. How many viewers actually have favorite channels or users that they watch often? And how else do people find online videos to watch?

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Underemployment Survey: Half of Workers Feel Overqualified for Their Jobs

Underemployment Survey: Half of Workers Feel Overqualified for Their Jobs

Most people know about the impact the economic downturn has had on the amount of Americans who are unemployed. But many working Americans have also been impacted negatively by the economy. How many working Americans are happy with their current employment situation? How many people work in the industry where they received training? And how many feel they are underemployed?

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Building a Brand Based on Emotions: Desire for Freedom

Building a Brand Based on Emotions: Desire for Freedom

There is a reason why marketing programs hyping “no contract,” “cancel anytime,” and “money back guarantee” are so popular. All of these messages allow consumers to make purchases without feeling trapped by long-term commitments. Try-and-buy programs are used by brands in many industries today in an effort to start relationships with consumers without requiring them to give up their freedom to back out if they’re not happy. Consumers value their freedom and demand it in more of their purchase decisions every day. Read more

Nutritional Information Survey: Most Think Restaurants Should Have to Provide Nutrition Facts

Nutritional Information Survey: Most Think Restaurants Should Have to Provide Nutrition Facts

As some Americans become more and more health conscious, many restaurants have begun to include nutritional information on their menus. Now, even some vending machines have started posting calorie counts so that consumers know what they’re buying before making a decision. Do most Americans think it should be required for different types of restaurants and vending machines to make this nutritional information available?

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Brand Politics Survey: Political Statements Slightly More Likely to Help Brands Than to Hurt

Brand Politics Survey: Political Statements Slightly More Likely to Help Brands Than to Hurt

As the election draws nearer, some companies and brands may be contemplating weighing in on certain candidates and issues. While some have made obvious missteps, like KitchenAid’s accidental tweet during last week’s debate, others may make statements in more subtle ways. But how many Americans pay attention to brand politics and the groups and issues that different companies support? And how can these stances help or hurt businesses?

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Building a Brand Based on Emotions: Fear

Building a Brand Based on Emotions: Fear

Everyone is afraid of something but regardless of what each individual might be afraid of, there is no doubt that fear sells. Since few products actually solve a person’s fears but rather placate fear temporarily, brands that effectively evoke feelings related to fear can establish long-term relationships with consumers who think they won’t be safe unless they keep buying the brand. Anyone who pays for any kind of insurance is proof that fear sells for a long, long time. Read more

Public Television Survey: Just Over Half Support Government Funding

Public Television Survey: Just Over Half Support Government Funding

Last week’s presidential debate has many Americans talking about public television and how it should be funded. PBS and its local affiliates offer a lot of educational content such as Sesame Street, but some argue that the government should cut its funding and have it rely more on advertising and other revenue streams. How many Americans watch public television, and how many support government funding for it?

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Building a Brand Based on Emotions: Desire for Instant Gratification

Building a Brand Based on Emotions: Desire for Instant Gratification

It all started with instant coffee, the Polaroid instant camera product, the Domino’s 30-minutes or less pizza guarantee, and the instant retail credit card at the register program. I’m talking about consumers’ desires for instant gratification and the creative brands, products, and programs that became integral to meeting those desires. Read more

Facebook Gifts Survey: Fewer Than Half Would Consider Buying Gifts on Facebook

Facebook Gifts Survey: Fewer Than Half Would Consider Buying Gifts on Facebook

Facebook is rolling out a new feature to its users that will allow them to purchase actual gifts for one another such as gift cards, food, and home items, and then exchange them directly on the site. Since many people already use Facebook to wish one another a happy birthday and notify friends of major life events, this could prove to be a new source of revenue for the company. But will consumers take to the idea? How many Facebook users would consider buying Facebook gifts for their friends and family?

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Cause Marketing Survey: Most Have Bought Products That Support Causes

Cause Marketing Survey: Most Have Bought Products That Support Causes

During October, many businesses and organizations around the country don pink décor and even offer special products or fundraisers in honor of Breast Cancer Awareness Month. There are plenty of other causes that businesses support through the rest of the year as well. So how do consumers respond to this type of cause marketing? Are they more likely to support companies because of particular causes, or do they ever see these efforts as insincere?

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Building a Brand Based on Emotions: Control

Building a Brand Based on Emotions: Control

Most people like to feel like they’re in control of their lives, futures, environment, and so on. Therefore, it makes sense for brand marketers to evoke emotions related to that desire for control through marketing messages and branded experiences. Those messages can be extremely direct, making it incredibly clear that the brand puts customers in control, or they can be very indirect, enabling consumers’ subconscious minds to latch onto a feeling of being in control — regardless of whether or not the consumer actually has any control in the brand relationship. Read more

DVR Survey: Nearly Half Have Recorded Shows to Watch Later

DVR Survey: Nearly Half Have Recorded Shows to Watch Later

As many popular television shows, along with some new ones, return this fall, some viewers are tuning in at the designated time slots. But some are using technology to watch their favorite shows after they air, whether through DVR, TiVo, or even online. So how much do these options impact show viewership, and what types of shows are most likely to be affected by late viewers.

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