Many consumers use sites like Facebook to follow their favorite companies and brands, and some even value Facebook pages over companies’ official websites. But Twitter is another site where companies attempt to engage consumers. How do Twitter users value the companies and brands they follow compared to Facebook users and those who visit official company websites?
BLOG ARCHIVE: ALL POSTS FOR October 2012
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Building a Brand Based on Emotions: Love and BelongingRelationship brands like Harley Davidson offer the perfect benchmark for building a brand based on the emotions of love and a sense of belonging. Harley Davidson surrounds consumers with branded experiences that can be shared with other brand loyalists. Harley Davidson merchandise, online communities, and clubs are just a few examples of how the brand has created a sense of love and belonging among consumers. It’s a brand strategy that your brand can implement, too. Read more |
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Email Marketing Survey: More Subscribe to Email Than Social Media UpdatesCompanies have been using email as an avenue to reach consumers for many years. But recently, some have claimed that email marketing is losing some of its influence in favor of newer methods like social media. How many consumers currently subscribe to emails from their favorite companies, and how many would rather receive social media updates? |