The television experience is becoming increasingly social, with specified social media hashtags for various shows, sites for fans to connect with one another, and even mobile apps. How many TV viewers are interested in connecting with other fans online? And are opinions about social TV changing?
BLOG ARCHIVE: ALL POSTS FOR April 2013
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Online Sales Tax Survey: Online Retailers Could Lose Sales Over Tax IssueCongress is currently debating over whether consumers should be charged sales tax for online purchases. Traditionally, the lack of sales tax has been one way that consumers could save money when shopping online. But would the change actually impact many buying decisions moving forward? |
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Visual Advertising Survey: Consumers More Likely to Notice Social Media Visuals Than Advertising VisualsSocial media has given businesses a way to communicate with their customers using both words and visuals. Now, advertising professionals are coming up with ways for businesses to integrate those visuals from social media into online ads. Are consumers any more likely to notice ads if they include visuals? And would it help to include the same types of photos that brands share on social media? |
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Earth Day Survey: Most Try to Celebrate Earth Day All YearAmericans celebrated Earth Day yesterday, but while some had specific activities in mind for the holiday, others have simply been trying to be more environmentally conscious throughout the rest of the year. How many Americans are trying to improve their environmental habits and reduce their carbon footprint? |
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Cyber Security Survey: Even Bill Supporters Worry About Online PrivacyThe House of Representatives recently passed a controversial cyber security bill called CISPA, which is intended to protect intellectual property and similar information online. But privacy advocates worry that it might go too far. How many are aware of the bill, and what do they think about its potential impact? |
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Job Locations Survey: Most Workers Located in SuburbsA recent study by the Brookings Institution shows that jobs in urban areas are on the decline, while suburban jobs are growing. This could have something to do with which industries are normally located in cities versus suburbs and more rural areas. How many American workers are currently working in suburbs, and how many have previously worked in more urban areas? |
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Mobile Advertising Survey: More Than Half Have Clicked Mobile AdsMobile Advertising revenue has skyrocketed over the last year. The amount of people who carry smartphones and other mobile devices has also been on the rise. So how many of these mobile consumers have come across mobile ads? What do they think of them, and how effective can they be? |
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Twitter Music Survey: Current Music Streamers More Likely to Try New ServicesTwitter recently announced its plans to launch a music service that will likely help its users find and listen to trending songs and artists. With streaming services like Pandora and Spotify that are already successful, how many consumers are interested in trying out new online music services? And how many are specifically interested in seeing what Twitter’s music service has to offer? |
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Virtual Currency Survey: Not Many Interested in Alternative CurrenciesAlternative currencies such as Bitcoin have been gaining a lot of attention lately. The virtual currency offers a lot of potential value in a global marketplace, but it hasn’t yet been accepted into the mainstream. How many Americans think virtual currency is a good idea? And how many are willing to try it out for themselves? |
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Gas Prices Survey: Even Lower Prices Could Impact Summer TravelRecent reports have suggested that gas prices this summer won’t be quite as high as those in previous years. But overall, paying for gas has still had a pretty big impact on many Americans and their travel plans. Are Americans still paying so much attention to changing gas prices? And how many will have to take these costs into account when making summer travel plans? |
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Brand Loyalty Survey: Nearly Half Will Pay Extra to Support Favorite BrandsIt’s a constant battle for companies to find new customers, but keeping customers can be even more important. Creating a sense of brand loyalty among customers can mean the difference between success and failure. But how likely is it for consumers to remain loyal to their favorite brands? Or are they more likely to shop around and compare prices? |
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Entrepreneurship Survey: Most Have At Least Considered Starting BusinessesWith the current state of the economy making it difficult for many Americans to find traditional employment, some have instead turned to entrepreneurship. Many Americans have always dreamed of starting their own businesses, but few actually make it happen. How many currently have plans to jump into entrepreneurship in the future, and how many have already taken the plunge? |
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Vine Survey: Mobile Video App Slowly Gaining UsersIt’s been a few months since Twitter unveiled its mobile video platform, Vine. Has the platform gained many users since its first month, or at least increased public awareness? And how interested are consumers in downloading any mobile video apps? |
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Facebook Home Survey: Most Smartphone Owners Check Facebook on the GoFacebook has just announced a new feature for mobile devices called Facebook Home. People who use Facebook Home will have their phone’s home screen include a constant feed of friends’ status messages and updates. Are users interested in including Facebook on the home screen of their mobile devices? And how many already use Facebook mobile apps? |
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Disownership Survey: Saving Money Biggest Reason for Not BuyingTraditionally, Americans like to own things like homes and vehicles at some point in their lives. But a new trend has been changing that in recent years. More and more Americans are choosing to rent, borrow, or share things instead of owning them. Is this trend, which is often called “disownership” or “the sharing economy” really catching on? And what factors play a major role? |
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April Fools Survey: Most Jokes Still Performed in-PersonEarlier this week, Americans celebrated April Fools’ Day. Traditionally, this means that people play pranks on their friends and family. But technology has opened the doors for some different types of jokes, and companies like Google have even gotten involved in April Fools’ Day. How many Americans participated in this holiday, and how did their pranks go over? |
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Opening Day Survey: More Fans Stayed Home to Watch Games on TVThis week, baseball fans around the country flocked to their local ballparks to see their favorite teams take the field for the first time this season. Others watched games on TV or celebrated in other ways. How big of a deal is Opening Day to these fans? And how many of them watch or attend games during the rest of the season? |
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Soda Ban Survey: Few Support NYC Limit on Sugary BeveragesNew York City is in the middle of a legal battle over a ban on large containers of soda and other sugary beverages. The city wants to promote a healthy lifestyle, but some say the soda ban is taking a step too far. What do American consumers think? How many drink soda and how many are more concerned with health issues? |
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New: Parental Status demographic filterOn the “Define Your Target Market” page, you can now target people who have children, or don’t have children, using our parental status demographic filter. You can even target more specifically by the number of children they have. |
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Smartphone Use Survey: Young People Connect Online More OftenSmartphones have become part of everyday life for many Americans, who use them to check email, browse the internet, and update social media, on top of more traditional phone functions like calling and texting. Is smartphone use increasing? How many times a day do users go online using smartphones? |