BLOG ARCHIVE: ALL POSTS FOR December 2013

New Year’s Eve Survey: Few Celebrating This Year Compared With Past Years

New Year’s Eve Survey: Few Celebrating This Year Compared With Past Years

New Year’s Eve is a popular holiday for people who enjoy looking back on the past year and beginning a new chapter the following day on New Year’s Day. But there are many different ways people choose to celebrate these holidays. What are the most popular celebrations this year compared with previous years?

Read more

Gift Returns Survey: Few Return or Exchange Holiday Gifts

Gift Returns Survey: Few Return or Exchange Holiday Gifts

Once the holiday season is over, many consumers still aren’t done with their shopping. Gifts received during the holidays don’t always work out, so gift returns and exchanges are especially popular this time of year. How many will need to make returns or exchanges this year? And what do they think about the process of returning items?

Read more

Charitable Giving Survey: Holiday Donations More Popular Than Volunteering

Charitable Giving Survey: Holiday Donations More Popular Than Volunteering

The holiday season is a time for giving. But it’s not just about giving gifts to friends and family. For many, it’s also a time to give to the less fortunate through charities or similar organizations. How many people participate in charitable giving during the holiday season? And how has the economy impacted charitable giving in recent years?

Read more

Card Security Survey: More Than Half Take Security Precautions

Card Security Survey: More Than Half Take Security Precautions

A recent security incident at Target stores had many holiday shoppers scrambling to replace their credit or debit cards and worrying about compromised information. This isn’t the first time card information has been taken from stores or other businesses. But how many were impacted by this latest incident? And how many have taken precautions to protect their credit or debit card security.

Read more

Social Endorsements Survey: Facebook Considered Most Effective Platform

Social Endorsements Survey: Facebook Considered Most Effective Platform

Social media has become such a fixture in the day-to-day lives of people around the world that brands and companies are constantly finding new ways to reach consumers through these platforms. Social endorsements are sponsored social media or blog posts where a celebrity or person of influence voices their approval of a product or brand. How prominent have these posts become? And how effective are they?

Read more

Mega Millions Survey: Nearly All Customers Have Planned Winnings

Mega Millions Survey: Nearly All Customers Have Planned Winnings

The prize for the Mega Millions lottery drawing is climbing toward record numbers this week, causing more and more Americans to go out and purchase tickets, hoping to win big. How many people have actually played Mega Millions this week, and have they already planned what they would do with their prize?

Read more

Google Robots Survey: Vast Majority Expect to See Google Robots Soon

Google Robots Survey: Vast Majority Expect to See Google Robots Soon

Google recently acquired a number of robotics companies, including one major supplier of military robots. Though the company has not released details about what it plans to do with its new acquisitions or what kind of projects it has in store, it does have many people wondering about the possibilities. How many expect robotics projects from Google in the near future? And how many actually want to see such projects?

Read more

Twitter Blocking Survey: Few Have Blocked Users on Twitter

Twitter Blocking Survey: Few Have Blocked Users on Twitter

Twitter received some backlash last week when it changed a privacy feature that allowed users to completely block certain users who commit abusive behavior online. The site has since reversed the change. But how many social media users have experienced dealing with such users? And how many have used blocking features on various sites?

Read more

Instagram Direct Survey: About Half Plan to Use New Feature

Instagram Direct Survey: About Half Plan to Use New Feature

Last week, Instagram released a new feature for its mobile app that allows users to send their photos and videos to specific people rather than just broadcasting them to all of their followers. People already have other options when it comes to sending photos to their contacts, but will the existing popularity of Instagram help to attract users to Instagram Direct?

Read more

Mobile Music Survey: Few Pay for Streaming Apps

Mobile Music Survey: Few Pay for Streaming Apps

Music streaming service Spotify recently announced increased features for its free mobile service. The app still doesn’t allow users to choose all of the songs they listen to in order, unless they buy the premium app, but it does make it easier for mobile users of the free service to control their listening experience. How many people might this type of app impact? How many already listen to mobile music and in what forms?

Read more

Holiday Advertising Survey: Some Have Noticed More Themed Ads This Year

Holiday Advertising Survey: Some Have Noticed More Themed Ads This Year

When you watch TV or browse online during this time of year, it can be hard to avoid seeing holiday themed advertisements. The holiday season usually prompts a lot of spending in a wide variety of industries, and companies want to remind customers why they could need their particular products or services at this time. But how effective are holiday ads? And how many advertisements have shown this year compared with previous years?

Read more

Shopping Recommendations Survey: Most Have Bought Recommended Items Online

Shopping Recommendations Survey: Most Have Bought Recommended Items Online

A Russian supermarket chain has recently decided to integrate some of the features of online shopping into its stores. The chain is including kiosks in its stores to give customers product recommendations based on their previous purchases. The program would target those customers who use loyalty cards or programs. But how many would be interested in such a feature in stores? And how many already use product recommendations online?

Read more

Email Marketing Survey: Number of Subscribers Decreasing Slightly

Email Marketing Survey: Number of Subscribers Decreasing Slightly

Email marketing has been around for years, giving consumers a way to keep up with their favorite brands through newsletters and updates sent directly to their inboxes. But social media may have begun changing the landscape a bit by allowing customers to simply keep up with the same brands on the sites they already use. Have preferences changed at all throughout the past year?

Read more

Mobile Shopping Survey: Shoppers Increased Slightly This Year

Mobile Shopping Survey: Shoppers Increased Slightly This Year

Mobile shopping has been gaining some popularity for a few years, but it still hasn’t caught on with all consumers. Now that the holiday shopping season is here, how many will use mobile shopping methods to buy gifts for friends and loved ones? And what are the most popular ways people use their mobile devices to shop?

Read more

Student Loans Survey: More Than Half Consider Student Debts Unreasonable

Student Loans Survey: More Than Half Consider Student Debts Unreasonable

Recent numbers released by the Institute for College Access and Success suggest that the average debt rate for college students has increased by more than 10% in the last year. Student loans are already a hot topic in Washington and throughout the country. But how prevalent is the issue? And what do students think of their debt amounts?

Read more

Gift Cards Survey: More Than Half Could Give Gift Cards This Holiday Season

Gift Cards Survey: More Than Half Could Give Gift Cards This Holiday Season

The holiday season is a time for giving. And gift cards have made giving gifts to particular loved ones much easier for many Americans. Over the years, so many different types of gift cards have become available, and their popularity has risen. How many plan to give gift cards this year compared with previous years?

Read more

Amazon Prime Air Survey: Most Already Satisfied With Delivery Speed

Amazon Prime Air Survey: Most Already Satisfied With Delivery Speed

Amazon recently unveiled plans to eventually offer rush delivery of packages for up to a half hour after orders are placed. The system would use unmanned drone-type vessels to deliver packages, and is still several years away. But it certainly has people talking about the possibilities. How many would actually like to take advantage of Amazon Prime Air?

Read more

Holiday Entertaining Survey: Food, Gift Exchanges Most Popular at Parties

Holiday Entertaining Survey: Food, Gift Exchanges Most Popular at Parties

It’s the holiday season, which means gift buying, decorating, and all kinds of holiday parties. How many people will either host or attend parties or gatherings during this holiday season? And what are the most popular activities during such events?

Read more

Cyber Monday Survey: Online Shopping Increased Over Past Year

Cyber Monday Survey: Online Shopping Increased Over Past Year

Last week, Americans came out in force to get deals on holiday gifts and other items for Black Friday. But today, others will take to their computers to try and get similar deals on items while shopping online. Cyber Monday has been recognized for years, but may not yet have quite as big a name as Black Friday. How many plan to take part in it this year?

Read more