BLOG ARCHIVE: ALL POSTS FOR November 2014

Black Friday Shopping Survey: Crowds Expected to Hold Steady

Black Friday Shopping Survey: Crowds Expected to Hold Steady

Black Friday shoppers are out in full force today, looking for deals from some of the nation’s biggest retailers. However, some have predicted a smaller Black Friday crowd this year thanks to factors like online shopping and stores opening on Thanksgiving Day. So how much have these factors impacted Black Friday shopping?

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Thanksgiving Shopping Survey: Few Interested in Early Shopping

Thanksgiving Shopping Survey: Few Interested in Early Shopping

Throughout the years, Black Friday shopping has become a tradition for many Americans. But over the past couple of years, that shopping experience has moved earlier and earlier. Now, many large stores have started opening in the early evening hours of Thanksgiving Day. However, that means that more retail workers will have to miss their family celebrations. So what do people think about Thanksgiving shopping?

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Facebook at Work Survey: New Platform Could Impact Usage

Facebook at Work Survey: New Platform Could Impact Usage

Rumors are circulating about a new Facebook offering called “Facebook at Work.” The product would include features like newsfeeds, groups, chat, and document collaboration, along with individual profiles that are completely separate from personal Facebook accounts. This would put Facebook in direct competition with collaboration solutions like Google Drive and LinkedIn. But how many are interested in using Facebook at Work? And how many currently use the social network at their place of business?

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Thanksgiving Travel Survey: Few Letting Travel Costs Impact Plans

Thanksgiving Travel Survey: Few Letting Travel Costs Impact Plans

This week, many Americans will hit the road to spend Thanksgiving with friends and family. It’s traditionally been one of the most popular travel weeks of the year. But recently, some have avoided traveling too much due to increasing travel costs. So are any people changing their travel plans this year?

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Credit theft fears drive mobile payment appeal

Credit theft fears drive mobile payment appeal

Nov. 21, 2014
 

Stratos, Inc., creator of the Bluetooth Connected Card™ Platform, just released their results of their 2014 Holiday Mobile Payments Survey in VentureBeat, featuring insights into mobile payment adoption and perception, and we’re proud to have been their market research partner for this study! Holiday shoppers plan to put their smartphones to the test this year with mobile payment apps, but remain unsure whether retailers can handle them.

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Samsung Phones Survey: Shoppers Like Having a Variety of Options

Samsung Phones Survey: Shoppers Like Having a Variety of Options

Samsung is rethinking its smartphone strategy. The tech company has experienced some slumping sales as of late, and many think that is due, at least in part, to Samsung’s overabundance of different smartphone options. The company released 52 different smartphone models in 2014 alone. Apple, by comparison, only unveiled two. So could this strategy of having so many different phone models be hurting Samsung?

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Unlock market intelligence beyond survey data

Unlock market intelligence beyond survey data

Please join our webinar next week about Personality RadarSM, the latest market intelligence solution from AYTM that augments your existing and future survey data with ~3,000 psychographic and personality data points from our proprietary panel. Get in the heads of your target audience, check their affinities, and gain a competitive edge. You can’t afford not to, because your competitors are already using it.

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Facebook Groups Survey: Few Interested in New Standalone App

Facebook Groups Survey: Few Interested in New Standalone App

Facebook recently announced a new standalone mobile app, which will focus on the platform’s Groups feature. Currently, Facebook Groups are accessible on the main Facebook mobile app, but the feature is somewhat buried. So for those users who spend a lot of time in Groups, it could be a welcome addition. What do Facebook users think about the accessibility of Groups on mobile devices? And how many will use the new mobile app?

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American Made Survey: Majority Feel That American Products are High Quality

American Made Survey: Majority Feel That American Products are High Quality

Buying American made products has become increasingly important for some American consumers. But in many cases, buying these products has also become more expensive. So for National American Made Matters Day, we asked some shoppers what they think about buying American made products. Do people think it’s important, and will they go out of their way to do so?

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Why Ignoring Holiday Shopper Apps Will Cost You

Why Ignoring Holiday Shopper Apps Will Cost You

Nov. 18, 2014
 

Find&Save®/Wanderful Media™ just released their Annual 2014 Holiday Shopping Survey and infographic, featuring insights into mobile app adoption and use, and we’re proud to be their ongoing market research partner for this study! Mobile shopping is growing in impact for retailers as adoption spreads, with consumers hungry for greater access to sales and rebates.

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Spotify Survey: Most Consider Streaming Good for Music Industry

Spotify Survey: Most Consider Streaming Good for Music Industry

Music streaming service Spotify has recently been involved in some controversy. Taylor Swift pulled her music from the service after reportedly being paid less than she was supposed to make from the site’s royalties over the past year. Music streaming services have gained popularity in recent years. But do consumers think that these services are good for the music industry? And how satisfied are Spotify users overall?

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Unfriending Survey: Brands More Likely Than Individuals to Get Unfriended

Unfriending Survey: Brands More Likely Than Individuals to Get Unfriended

As social networking sites and apps gain popularity, so have the amount of virtual “friends” people claim. But there is a limit for pretty much everyone. And at some point, those “friends” might even get unfriended or unfollowed. It’s become such a phenomenon, in fact, that today has been dubbed “National Unfriend Day.” So just how many people have taken advantage of the unfriending option on social media? And what types of accounts are they most likely to unfriend?

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College Degrees Survey: Most Graduates Satisfied With Their Education

College Degrees Survey: Most Graduates Satisfied With Their Education

College degrees have become increasingly important for American professionals. But with the increased cost of higher education, some are beginning to doubt whether those degrees are really worth it. So just how many people have college degrees? And how many feel that those degrees have paid off for them?

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Kindness Survey: People More Likely to Consider Themselves Kind Than Others

Kindness Survey: People More Likely to Consider Themselves Kind Than Others

Today is World Kindness Day. It’s a day that’s intended to encourage random acts of kindness and a general increase in kindness around the world. In general, how do people feel about their own kindness and that of the people around them? And are there any locations where kindness is practiced more than others?

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Arctic Blast Survey: Most Are Preparing for Extreme Winter Weather

Arctic Blast Survey: Most Are Preparing for Extreme Winter Weather

An arctic blast is slated to hit many US states this week. After the polar vortex that impacted most of the country last winter, many are likely concerned about the impact such a weather event could have. So how many are preparing for the winter early this year? And how many expect to see extreme weather events again this winter?

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Young Readers Survey: Young Readers Likely to Enjoy Reading as Adults

Young Readers Survey: Young Readers Likely to Enjoy Reading as Adults

Today is National Young Readers Day. Teaching a love of reading to kids is certainly considered an important part of education. But exactly how important can it be? Are young readers more likely to grow into adults who also enjoy reading? And generally how much do reading habits change from childhood to adulthood?

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Congressional Approval Survey: Not Many Optimistic About Upcoming Term

Congressional Approval Survey: Not Many Optimistic About Upcoming Term

This week’s elections brought a shift in power among members of congress. Congressional approval ratings have been quite low over the past several years. So could this shift bring about a change in approval? And did congressional approval ratings impact voter turnout at all during this past election?

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Space Tourism Survey: Accidents Increasing Safety Concerns

Space Tourism Survey: Accidents Increasing Safety Concerns

Last week, two separate experimental consumer spaceships crashed. One caused fatalities and injuries, and both caused some concern about the safety of a potential space tourism industry. While there aren’t currently any shuttles that regularly transport paying customers outside the earth’s atmosphere, plenty of companies are working on making that a reality. So how many people are interested in space tourism? And did last week’s events impact those opinions at all?

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Junk Mail Survey: Amount of Mail Not Declining

Junk Mail Survey: Amount of Mail Not Declining

Marketing has changed a lot over the years. What once required sending tangible mail to large groups of people can now be conveyed via email or in specifically targeted social media ads or posts. So does this change mean that people now receive less junk mail on a daily basis? And how do these new methods measure up with actual mail in terms of results?

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Midterm Elections Survey: More People Tend to Vote in Presidential Elections

Midterm Elections Survey: More People Tend to Vote in Presidential Elections

People around the country are heading to the polls today to cast their votes in this year’s midterm elections. In general, midterm elections aren’t usually as well attended as presidential elections. So how many are planning to vote in this election? And do people think that midterm and local elections are as important as presidential elections?

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Daylight Savings Time Survey: Few Would Choose to Practice DST

Daylight Savings Time Survey: Few Would Choose to Practice DST

This past weekend, people in certain states across the country had to set their clocks back an hour, marking the end of Daylight Savings Time. The practice was originally intended to cut down on energy use, as it would allow people to keep their lights off for longer during the day. However, some people have argued that the practice no longer serves much of a practical purpose. So how many people like the idea of Daylight Savings Time? And do they think it achieves its original purpose?

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