After the holidays, malls and stores around the world are bombarded with shoppers looking to return or exchange the gifts they received from friends and loved ones. Gift returns can sometimes be complicated or inconvenient, but now consumers at least have a few options for doing so. So how many consumers have to make gift returns this year?
BLOG ARCHIVE: ALL POSTS FOR December 2014
|
Bacon Survey: Consumption Decreasing in Recent YearsToday is Bacon day, a holiday that celebrates one of America’s favorite food items. It seems that bacon has become even more popular, if not more of a novelty, over the past couple of years. But have people’s eating habits changed at all? And what do people generally think about the food item? |
|
Thank You Notes Survey: Paper Notes Considered More MeaningfulSaying “thank you” for gifts and other nice gestures is important. Though traditions for doing so have changed, the general idea behind expressing gratitude hasn’t. Many people still appreciate getting hand-written thank you notes after sending a gift or attending an event. But others prefer to save paper and go the electronic route. So just how prominent are thank you notes today and in what forms? |
|
Cheaper Gas Survey: Drivers Likely to Spend More on Other ThingsOver the last couple of months, people around the country have noticed falling gas prices. In some states, prices have even dropped below $2 a gallon. Prices are also expected to continue falling in the early days of 2015. So how might cheaper gas impact people’s travel habits? |
|
McDonald’s Menu Survey: Fast Food Customers Appreciate VarietyMcDonald’s is testing out a new menu that includes fewer items. The fast food chain is trying to simplify the menu and ordering process for its customers. But some are worried that this move will eliminate their favorite items or ability to choose from a big variety of options. So what to people think about the new simplified McDonald’s menu? And how might it impact fast food customers? |
|
Gluten Free Survey: Few Actually Have to Cut Out GlutenGluten-free foods have become more prominent over the last several years. This is due in part to the number of people discovering adverse effects when they eat food containing the ingredient. But some just feel that gluten-free foods offer more healthy or high-quality options. So just how many people have started eating gluten free? And why have the chosen to do so? |
|
Re-Gifting Survey: About Half Are Likely to Be Offended by Re-GiftingRe-gifting is when a person takes a gift they have received and then gives it to someone else instead of using it themselves. It has become more and more prominent through the years. But some people are still likely to get offended if they find out that someone re-gifted one of their gifts. So what do people think about the concept of re-gifting? And how many have actually done it? |
|
Ugly Sweaters Survey: Most Sweaters Go Through Multiple OwnersUgly sweaters have become an integral part of holiday festivities over the past several years. What was once just a festive tradition for some older relatives and thrift store regulars has now spawned a host of parties and even its own holiday. Ugly Christmas sweaters are even sold at large retailers like Target and WalMart. So how many people have taken part in the ugly sweater tradition during the holidays? |
|
Uber Survey: Awareness Growing More Quickly Than UsersTransportation company Uber has been making a lot of headlines lately, both for some controversial comments and policies and for an increase in users. But has the negative press impacted people’s opinions on the company? How have views changed over Uber’s whirlwind last few months? |
|
Instagram Locations Survey: Vacation Destinations Most PopularEarlier this month, Instagram released a list of the most popular locations where people tagged their photos on the platform throughout the year. Topping the list was Disneyland, followed by Times Square and a host of sports and entertainment venues. So just how many Instagram users actually tag their locations in the photos they post? And how might these Instagram locations impact user behavior? |
|
Holiday Shopping: Men Vs. Women
Dec. 15, 2014
Many of us are familiar with author John Gray’s idea that men are from Mars and women are from Venus, and there’s no denying that this still seems to hold true when we look at this year’s emerging holiday shopping data. |
|
Amazon Offers Survey: Majority Interested in Negotiating for Lower PricesAmazon is debuting a new feature that will allow shoppers to bargain with sellers for lower prices. The platform has already been known for offering pretty low prices for certain items, but this new system could leave some wiggle room for both shoppers and sellers. What do people think about Amazon’s new “make an offer” feature? |
|
Phablets Survey: More Likely to Buy Large Phones in the FutureThis year, more consumers than ever bought smartphones. And a big portion of those consumers bought phones that are larger than traditional smartphones. These phones, sometimes called Phablets, grew in popularity this year due in part to the release of the iPhone 6 Plus. So what do people think about these phablets? And are people likely to continue buying them in the future? |
|
Strategos: AYTM for potent market intelligenceIn Amiel Kornel’s article Nurturing Corporate Venture Incubation for Strategos, a strategy and innovation consultancy, we’re proud to say that AYTM earned a mention as a select resource for online market testing. We also offer advanced psychographic data mining for building consumer personas, so you can get even deeper into your customers’ minds without the headaches and expense of other big data solutions. |
|
Holiday Advertising Survey: Nearly Half Have Bought Products Because of Holiday AdsIt’s the time of year when a good portion of advertisements are focused on the holiday season. Holiday themed ads can help promote sales, give customers gift ideas, and just increase brand awareness in general. So what do consumers think about the power of holiday advertising? And just how much of it have they noticed this year? |
|
Google for Kids Survey: Most Parents Interested in New OfferingsGoogle is working on developing a new version of some of its products. The new versions are intended for kids ages 12 and under. They will give kids a safe and appropriate way to search, use the Google Chrome browser, and even watch videos on YouTube. So how many parents are interested in having these Google for Kids products for their children? |
|
Captchas Survey: Users Prefer Checkbox MethodGoogle is doing away with its use of Captchas, or blurry text fields, to distinguish human users from robots. The search giant has found that captchas no longer deter robots like they used to. So now it is using a new strategy instead. But what do users think about captchas? And might they be more in favor of a newer method? |
|
How your neighbors shop for the holidays
Dec. 5, 2014
‘Tis the season to hunt down gifts for your friends, colleagues, and loved ones — and if you dread holiday shopping, 40.1 percent of Americans agree with you (although another 45 percent actually look forward to this time of year). |
|
Cookie Survey: People Buy More Cookies Over the HolidaysToday is National Cookie Day. It’s also the holiday season, a time when many people tend to bake themed desserts and serve cookies at family gatherings. As one of the most loved desserts, cookies come in so many different forms and from so many different brands. So what are the most popular brands? And how often do people typically buy them? |
|
Shopping Holidays Survey: Cyber Monday Shoppers Most Satisfied With DealsThis past weekend, people around the country celebrated a few different shopping related “holidays,” such as Black Friday, Cyber Monday and Small Business Saturday. Many people even consider these days to be the official start to the holiday season. So how many people participated in these shopping holidays this year? And are they likely to do so in the future? |
|
Shopping Apps Survey: Mobile Shoppers Increasing SignificantlyThis study cited by Sourcing Journal, 10 Apr 2015 (Lyndsay McGregor) Shopping methods have changed over the past several years. People went from mainly shopping in stores to shopping online. And now they’re shifting over to shopping on their mobile devices. Mobile apps are certainly part of that equation. So how many people currently use shopping apps? And how much have they grown in recent years? |
|
Cyber Monday Survey: Online Shoppers Not Increasing This YearOnline shopping has become much more popular in recent years, so much so that Cyber Monday sales now rival those of Black Friday. As one of the most popular online shopping days of the year, sales have grown steadily for major online retailers and small businesses alike. So just how much has Cyber Monday grown? And how prominent is online shopping in general? |