This Sunday, people all over the country will tune in to watch the Super Bowl. Whether they watch for the game, the commercials or the halftime show, it’s always a huge event. And for advertisers, it’s one of the most important days of the year. So just how many people are planning to watch the Super Bowl or related events on TV this weekend?
BLOG ARCHIVE: ALL POSTS FOR January 2015
|
E-Book Subscriptions Survey: Few Likely to Subscribe to Book ServicesMacmillan Publishers just reached deals with two of the leading e-book subscription services, Oyster and Scribd, meaning Macmillan’s titles will now be available to subscribers. These services are part of a growing trend that’s similar to things like Netflix and Spotify, but for e-books. How many are interested in these e-book subscriptions? |
|
Data Privacy Survey: Constant Connection Leads to Privacy ConcernsAmericans are constantly connected to the internet, whether on their computers, smartphones or other devices. But that constant connection has led to concerns about privacy. And since today is Data Privacy Day, it’s a perfect time to evaluate those concerns and consider action to better protect online data. So just how many people have concerns about data privacy? And what steps do they take to protect their data? |
|
Email Inbox Survey: Most Can Get Overwhelmed by Their InboxIt’s Clean Out Your Inbox Week, meaning it’s the perfect time to purge your email inbox of all those old messages and unnecessary newsletters. Keeping up with emails can sometimes be a big chore, but it has also become a part of daily life for many people. So just how do people feel about their email inboxes? |
|
Google Phones Survey: Customers Open to Potential New OptionsAccording to some reports, Google is working on its own wireless network. So customers may soon be able to buy actual Google phones, rather than just phones that run the Android operating system on another carrier’s service. How many consumers are interested in getting their wireless service through Google? |
|
The fraud temptation lurking in our hearts
Jan. 23, 2015
Trustev, creator of e-commerce antifraud technology (and voted one of the Hottest Global Startups by Forbes), has recently had the results of their “Credit Card – Online Shopping” Survey featured in Internet Retailer, and we’re proud to have been their market research partner for this study! Occasional dishonesty is harder to track than consistent fraud, hence the online retailer interest in learning the mindset of sometime-fraudsters. |
|
Sick Leave Survey: Most Support Businesses Offering Paid Sick LeaveEarlier this week, President Obama delivered the annual State of the Union address. He talked about a variety of topics, but one that caught a lot of attention was his call for all workplaces to allow employees to earn paid sick leave. Currently, there is no law requiring businesses to offer paid sick leave, and many part-time and service industry workers don’t have the option. So how many might this plan impact? And how many support the idea? |
|
Tax Refunds Survey: New Wal-Mart Program Could Benefit Some WorkersWal-Mart recently announced a program that will allow people to pick up their tax refunds in cash at the company’s stores. Receiving tax refunds via check or direct deposit isn’t the best option for those workers who don’t have bank accounts. So the company is offering this as a free option this tax season (though tax preparers might charge up to $7 to arrange the payment). How many are likely to take advantage of this option? And might it help Wal-Mart’s image this tax season? |
|
Google Glass Survey: New Model Could Increase Interest SlightlyGoogle has stopped producing the current model of its Google Glass wearable device. The company created a lot of buzz around the product, which is basically a small computer mounted on a headgear. But industry experts still believe that Glass has a long way to go before being widely accepted. So how many took advantage of the first wave of Google Glass? And how many are likely to do so in the future? |
|
Our shopping future: cash, credit, wearables?
Jan. 16, 2015
Stratos, Inc., creator of the Bluetooth Connected Card™ Platform, has recently had the results of their Stratos Wearables Payment Survey featured in Internet Retailer, Mobile Payments World, and BizReport, and we’re proud to have been their market research partner for this study! Shoppers are more excited than ever about wearables, and see a bright future for making payments with wearable technology. Read more |
|
Jobs Survey: Americans Split Over Job Market FutureReports are suggesting that the job market is continuing to improve for US workers. But the progress is still a little too slow for many. And a lot of the jobs being offered don’t pay as well as the might have before the recession. So how do Americans feel about the current job market and the progress being made? |
|
Customer Appreciation Survey: Google, Apple Among Top BrandsUnderstanding customers and appreciating them is an important part of keeping them happy. And since today is Get to Know Your Customers Day, it’s a great time for businesses to examine how they learn about and appreciate their most loyal customers. So what do people think about the importance of these practices? And which brands do the best job of getting to know their customers and appreciating them? |
|
Pet Products Survey: Specialty Items Gaining PopularityPeople love buying things for their pets. In the past, most people would simply buy food and maybe some treats for their furry friends. But now, pet care is a huge industry, complete with clothes, designer brands, organic food, and plenty of other specialty items. Today is even Dress Up Your Pet Day, a holiday designed to celebrate pet outfits and costumes. So just how popular are these specialty pet items? |
|
Radio Listening Survey: Listeners Still Lean Toward Traditional RadioToday is Public Radio Broadcasting Day. Public radio, along with all traditional radio, has changed a lot in recent years. Online and streaming radio has become increasingly popular, which could certainly have an impact on radio listening habits. So just how much has online radio impacted traditional radio listening habits? |
|
Fast Charging Phones Survey: Most Consumers Interested in New OptionsAt the 2015 Consumer Electronics Show last week, a startup called Storedot showed off a phone charger that could get smartphones to full power about 100 times faster than current phone chargers. Battery life has been an issue for many smartphone users. And it seems to be getting continuously more difficult as phones get bigger and more sophisticated. Though the chargers aren’t actually available yet, will there be a strong market for them someday? |
|
Flip Phones Survey: Consumers Unlikely to Support ComebackSmartphones have grown massively in popularity over the past several years, pushing out the former king of cell phones – the flip phone. But now, it seems that flip phones might be making a comeback. A handful of famous actresses, designers and other celebrities have been spotted with retro style flip phones in recent weeks. But would everyday consumers be open to a flip phone comeback? |
|
Walkman Survey: Most Have Fond Memories of the Classic BrandThe Walkman is making a comeback. Sony is working to revive the classic brand with a new high-quality music player. The new Walkman costs more than $1,100, and plays music at a very high resolution. Are consumers willing to pay extra for sound quality? And is it possible for Walkman to make a comeback? |
|
AYTM/GreenBook webinar Beyond Survey TechnologyOn Wednesday, January 14, at 11am PST / 2pm EST, AYTM will be co-hosting the webinar “Beyond Survey Technology” with GreenBook’s Chief Editor and thought leader Leonard Murphy, and we’d love to see you there! Register today. |
|
Selfie Stick Survey: Most Have Taken Selfies, Don’t See Need for Selfie StickA few years ago, most people had never heard of the term, “selfie.” But now, selfies have become a huge part of popular culture, so much so that some companies are even selling selfie sticks, which are basically extendable poles that can attach to phones or cameras to better facilitate selfie-taking. So just how many people see the value in these selfie sticks? And how relevant might they become? |
|
New Year’s Resolution Survey: Most Will Seek Help With ResolutionsIt’s the time of year when many people set goals or resolutions for the year ahead. Each year, people seem to get motivated by the fresh start of a new year. But how long does that motivation keep going? And just how prominent are new year’s resolutions in 2015 compared with previous years? |
|
Weigh-ins Survey: Tracking Progress Important for Reaching GoalsToday is National Weigh-In Day. It’s also one of the most popular days of the year for Americans to weigh-in, since it’s the first Monday after New Year’s Day. As many people work on their new year’s resolutions of getting in shape or losing weight, weighing in might play a big role. So how often do people normally weigh themselves? And do they consider it a big part of their resolutions? |
|
Personal Trainers Survey: Not Many Have Used Personal Training ServicesToday is Personal Trainer Awareness day. And since it’s also the start of a new year, many people might be interested in utilizing personal trainer services as part of their new year’s resolutions. Having a personal trainer can help people learn about different techniques and also keep them accountable for their exercise routines. So how many people have ever used a personal trainer? And how many would like to? |