BLOG ARCHIVE: ALL POSTS FOR April 2015

Honesty Survey: Customers More Likely to Support Honest Brands

Honesty Survey: Customers More Likely to Support Honest Brands

Honesty has long been considered a positive trait. As kids, we’re encouraged to always tell the truth. And for the most part that is a good rule to live by throughout all seasons of life. But is there such a thing as too much honesty, either for people or for the brands we support? Can honesty have an impact on whether people choose to do business with certain companies? We asked a panel of consumers in honor of National Honesty Day.

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Dance Survey: Few Dance Regularly, Though They Recognize Benefits

Dance Survey: Few Dance Regularly, Though They Recognize Benefits

Today is International Dance Day, a holiday that celebrates dancing in its various forms, from artistic expression to those intended for exercise. Dancing has been a huge part of life for many people in a variety of different societies. So what are the general feelings toward dancing? And what are the most prominent types currently?

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Contributor by Google Survey: Most Aren’t Bothered by Online Ads

Contributor by Google Survey: Most Aren’t Bothered by Online Ads

Google has recently expanded its Contributor by Google program, which allows some internet users to pay a small monthly fee to view fewer Google ads. Those fees will then go both to Google and to some of the websites that host Google ads. So just how many are interested in paying to get rid of some online ads?

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Diet Pepsi Survey: New Sweeteners Could Entice Customers

Diet Pepsi Survey: New Sweeteners Could Entice Customers

Diet Pepsi is ditching one of its main ingredients. The soda giant is getting rid of the aspartame that it has long used to sweeten the beverage. It will instead use other artificial sweeteners in the hopes of correcting some falling sales and health concerns that consumers have about aspartame. So what do people think about the switch and about diet sodas in general?

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Mobile Websites Survey: Mobile Friendly Sites Important to Users

Mobile Websites Survey: Mobile Friendly Sites Important to Users

This week, Google changed its search algorithm so that mobile friendly websites are ranked higher when users search on their smartphones. The change is in accordance with the increasing number of mobile internet users and the importance of websites that are easy to read and navigate on those devices. So how often do people access the internet on their mobile devices? And how important are mobile websites to them?

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Take Your Child to Work Day Survey: Children Can Benefit from Visiting Workplaces

Take Your Child to Work Day Survey: Children Can Benefit from Visiting Workplaces

Take Our Daughters and Sons to Work Day, sometimes known as Take Your Child to Work Day, is an annual day where parents can bring their children to their workplaces and teach them a bit about different potential careers. It hasn’t been an official holiday for long, so some have yet to take advantage of it. Do people think that Take Our Daughters and Sons Day can be beneficial? And how many plan to participate this year?

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Earth Day Survey: Consumers Like Supporting Eco Friendly Brands

Earth Day Survey: Consumers Like Supporting Eco Friendly Brands

Today is Earth Day, an annual holiday intended to remind people to be kind to the environment. Some choose to celebrate the holiday by recycling or taking part in other kinds of eco-friendly activities. And others try to be as environmentally conscious as possible during the rest of the year as well. So how big of an impact does Earth Day have on people’s habits? And how many try to be eco-friendly during the rest of the year as well?

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Consumer Confidence Survey: Economic Recovery Remains On Track

Consumer Confidence Survey: Economic Recovery Remains On Track

By many accounts, the economy is slowly making improvements. But actual economic improvements don’t always lead to increased consumer confidence, at least not right away. And that consumer confidence can make a big difference to businesses that might be relying on people to make large purchases with their disposable income. So how would actual consumers describe their confidence levels? And are the optimistic about future improvements.

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Star Wars Survey: Fans Have High Expectations for New Film

Star Wars Survey: Fans Have High Expectations for New Film

Last week, the internet was abuzz thanks to a new teaser trailer for the upcoming Star Wars: The Force Awakens movie. The much loved franchise still has an incredibly loyal fanbase even after what many consider to be a disappointing set of prequels. But with some members of the original cast returning for the latest installment, expectations seem to be higher for the next film. So how many plan to go see the new Star Wars movie when it is released in theaters? And what are their expectations for it?

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Netflix Subscribers Survey: Most Popular Streaming Service Likely to Continue Growth

Netflix Subscribers Survey: Most Popular Streaming Service Likely to Continue Growth

Netflix subscribers have increased by huge numbers in recent years. In fact, the company’s stock shares just hit the $500 mark. And analysts are predicting even more growth. Currently, Netflix is just one of the video streaming services available, but it seems to be the one that users watch and talk about the most. So how do Netflix subscribers stack up to subscribers of other streaming services in terms of satisfaction? And how many are likely to continue subscribing in the future?

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Emoji Update Survey: Most Happy with New Emoji Selection

Emoji Update Survey: Most Happy with New Emoji Selection

Earlier this month, iPhone users got some surprise additions along with the latest iOS update – new emoji characters. The new group features a set of more diverse characters, along with a few others like new flags. Many people have praised Apple for adding the more diverse assortment of characters, so that people of different backgrounds can choose from emojis that might actually sort of look like them. How important do people think this type of diversity is? And what sorts of emoji characters are they hoping for with the next update?

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Income Tax Survey: Most Refunds Going to Bills, Savings

Income Tax Survey: Most Refunds Going to Bills, Savings

Every April 15, people around the country rush to file their annual income tax returns. For many people, those returns lead to tax refunds. And for many businesses, those refunds lead to extra sales. So what types of things are people most likely to spend their income tax refunds on this year? And do all those tax season special promotions have any impact on people’s buying decisions?

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Ad-Free YouTube Survey: Few Interested in Paying to Avoid Ads

Ad-Free YouTube Survey: Few Interested in Paying to Avoid Ads

YouTube is reportedly considering an option that would allow some users to pay a monthly fee to access YouTube videos with no advertisements. The video ads, which play before select YouTube videos, have become more prevalent in recent years. And some might consider paying a small fee to do away with them. How many would be interested in this new option?

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Scrabble Survey: Monopoly, Scrabble Named America’s Favorite Board Games

Scrabble Survey: Monopoly, Scrabble Named America’s Favorite Board Games

Scrabble is a classic board game that mixes vocabulary and problem solving and even some math. It has been a favorite of many Americans for years, so much so that today has even been designated as Scrabble Day. So how many people enjoy playing Scrabble on a regular basis? And how does it stack up against other games?

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Pet Owners Survey: More Likely to Adopt from Shelters in the Future

Pet Owners Survey: More Likely to Adopt from Shelters in the Future

Today is National ASPCA Day. The organization was founded on this day in 1866. The ASPCA is a non-profit organization dedicated to saving animals from cruelty and helping them find good homes. For that reason, the organization encourages people to adopt pets from shelters. So how many current pet owners have rescued their animals from shelters as opposed to other methods? And how many are likely to do so in the future?

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Grilled Cheese Survey: Kraft American Cheese is a Standout Favorite

Grilled Cheese Survey: Kraft American Cheese is a Standout Favorite

Grilled cheese sandwiches are a favorite lunch food for many Americans. In fact, this month is dedicated to celebrating the food item; April is National Grilled Cheese Sandwich Month. So how many people enjoy eating grilled cheese sandwiches regularly? And what are their favorite types of cheese and other ingredients to include on their sandwiches?

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Driverless Cars Survey: Price and Safety Both Concerning Consumers

Driverless Cars Survey: Price and Safety Both Concerning Consumers

Tech companies like Google and Apple are working on making the possibility of owning driverless cars a reality for consumers. Google has even stated publicly that it would like to bring driverless cars to the road within the next few years. But plenty of consumers still have safety concerns about the vehicles. How many would even consider owning or riding in self-driving cars early on?

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Metric System Survey: Few Would Support US Changing Systems

Metric System Survey: Few Would Support US Changing Systems

The Metric System still hasn’t been widely adopted in the US. But some continue to work toward getting people used to the system, since the measurements and conversions tend to be a bit easier than the Standard English system. In fact, today is Metric System Day, a day dedicated to raising awareness about the benefits of the Metric System. So how many currently use the Metric System on a regular basis? And what do they think about the potential of changing over?

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Hostess Twinkies Survey: Bankruptcy May Continue to Impact Sales

Hostess Twinkies Survey: Bankruptcy May Continue to Impact Sales

Today, Americans celebrate National Hostess Twinkie Day. After Hostess’s bankruptcy a few years ago, the iconic American snack became unavailable for several months. But the treats are again available for sale under the Hostess name. So how many people continue to buy Hostess Twinkies? And has their popularity been impacted at all by Hostess’s bankruptcy?

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Twitter Profile Ads Survey: Users Split Over New Ads

Twitter Profile Ads Survey: Users Split Over New Ads

Twitter recently started testing a new advertising feature. The social platform will begin displaying ads directly on users’ profile pages. The ads, which will include suggested tweets, will appear a few tweets down on profile pages and will be clearly marked as ads. But some users are still concerned that the ads could distract or confuse other users. So how might these new ads impact Twitter users?

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Peanut Butter and Jelly Survey: Jif, Smucker’s Named Favorite Brands

Peanut Butter and Jelly Survey: Jif, Smucker’s Named Favorite Brands

Today is National Peanut Butter and Jelly Day, a holiday that recognizes a classic American sandwich. People have been enjoying peanut butter and jelly sandwiches for decades. But everyone’s idea of the perfect pb&j might be a bit different. What are people’s favorite types of peanut butter and jelly? And how often do they enjoy these classic sandwiches?

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April Fools’ Day Survey: Google Pranks Considered Favorites

April Fools’ Day Survey: Google Pranks Considered Favorites

Today is April Fools’ Day, a day that people celebrate by playing pranks and jokes on their friends, co-workers and family members. Pranks can range from simple jokes to misplaced or hidden items, or even to scary pranks. How many people plan to participate in April Fools’ Day this year compared with previous years? And what are their favorite ways to celebrate?

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