Tomorrow, people around the country will ring in the new year in a variety of different ways. Though many people associate New Year’s Eve with watching the ball drop in NYC or large, formal gatherings, there are plenty of different ways to celebrate. So how many people plan to celebrate the new year in style? And what are some of their favorite traditions?
BLOG ARCHIVE: ALL POSTS FOR December 2015
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Healthy Habits Survey: Many Looking to Improve Habits in 2016As Americans get ready for the start of a new year, many of them will consider the habits that contribute to their overall health, such as diet and exercise, and potentially look to make some changes. Whether they choose to sign up for gyms or official diet plans, or just decide to change some of their daily routine, the new year is a popular time for people to try and work on their healthy habits. So how many people currently consider themselves to have good habits? And how many would like to improve? |
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Candidates’ ‘Brands’ Cut Across Partisan DivideWe recently conducted a study with Ipsos to understand how Americans perceive the 2016 Presidential candidates’ defining personality traits, or what we might call their ‘brands.’ It turns out that regardless of their political leanings, perceptions are remarkably similar. It’s a fascinating finding given the deep differences that exist on the issues. |
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Gift Returns Survey: Slightly Fewer Making Returns This YearAfter the holiday shopping season comes the holiday returns season. Gift recipients from all over the country will head to stores or websites to try and return some of the items they received from loved ones due to a variety of different reasons. So how many people have items to return this year? And how can gift returns impact businesses even after the holidays? |
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Last Minute Shopping Survey: About Half Still Have Gifts to BuyAs the holiday shopping season draws to a close, many last minute shoppers are scrambling to get all of their gifts together in time. Some stores and websites may offer last minute deals. But many of the major sales like Black Friday and Cyber Monday have come and gone. How many people will be taking part in some last minute shopping this year? And what are the top brands and stores that will be welcoming those last minute shoppers? |
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Toy Safety Survey: Fisher Price Named Top Brand for SafetyDecember is known as Safe Toys and Gifts Month. And since it’s the month that’s known for copious amounts of gift shopping, it’s certainly a time when people may show concern for the safety features of their purchases, particularly when it comes to toys and other items intended for children. So how important is toy safety to consumers? And what factors do they use to determine safety? |
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Crossword Puzzle Survey: Most Find Puzzles in NewspapersDecember 21 is known as Crossword Puzzle Day, a day created to celebrate the popular word puzzles that have stood the test of time. From newspapers and books to online and mobile versions, there are plenty of ways for people to access their favorite crossword puzzles. So how many enjoy completing them? And what are their favorite places to find them? |
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Ugly Sweater Survey: Many Have Received Ugly Sweaters as GiftsIt’s the season of ugly sweaters. If you’ve ever been to an ugly sweater party or celebrated National Ugly Christmas Sweater Day, then you’re well aware of this tradition. During the holiday season, it’s becoming increasingly popular for people to don their favorite “ugly” holiday themed sweaters and attend parties or celebrations in them. So how many take part in these traditions? And where are people finding these ugly sweaters? |
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Free Shipping Survey: Customers Much More Likely to Shop With Free ShippingOnline shopping has become a common practice in recent years. But some shoppers still avoid it at times due to the cost of shipping items to their homes. However, free shipping promotions have cut down on some of those concerns. There’s even a free shipping day, which happens to be today, that encourages online retailers to offer free shipping to their customers. So how many appreciate getting free shipping on their online orders? And how many are more likely to shop with retailers that offer it? |
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Podcasts Survey: Serial Among Most Popular PodcastsThe second season of the popular podcast Serial was released earlier this week. While podcasts have been around for years, Serial has gained the attention of many new listeners who may not have even considered listening to podcasts beforehand. So how many people listen to Serial and other podcasts on a regular basis? And how do they decide which ones to try? |
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Hoverboard Survey: Safety Concerns Deterring Some CustomersHoverboards, the self-balancing wheeled scooters, have been gaining some popularity recently. Many experts even predicted that they would be one of the highest selling items this holiday season. But safety concerns have caused some retailers to stop selling them and other businesses and even government entities to ban them. So how many still plan on purchasing hoverboards this holiday season? And how many have been deterred because of safety issues? |
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Gluten-Free Baking Survey: Cookies Named Most Popular TreatIt’s gluten-free baking week. Gluten-free foods in general have gained a lot of popularity over the last couple of years. And with the holiday season in full swing, it’s a popular time for many people to bake their favorite treats to share with family and friends. So how many plan to partake in gluten-free baking? And what are their favorite gluten-free treats? |
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Calendar Apps Survey: Google Calendar Named Most PopularGoogle made some changes to its popular calendar app recently, adding some notification and alert features to keep users on top of their to-do lists. Calendar and to-do list apps have been increasing in popularity in recent years, thanks in part to plenty of new innovative features that set them apart from traditional calendars and lists. So how many use calendar apps and what are the features that are most important to them? |
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Celebrity Endorsements Survey: Nike Named Top Endorsed BrandCelebrity endorsements have been a popular method for brands to try and appeal to certain target customers for years. Athletes, actors and even reality stars have all been part of endorsement deals. Nike even made headlines recently when it signed LeBron James to a lifetime endorsement deal of the brand. So what do people think about celebrity endorsements in general? And what are the most effective deals? |
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Computer Science Survey: Many Turn to Community, Online SchoolsIt’s Computer Science Education Week, a time dedicated to promoting and celebrating lifelong learning about technology and related topics. Computer science is a field that’s responsible for many of the technological advances in recent history. So it can be relevant and useful for a variety of careers and other purposes. How many plan to pursue an education in computer science? |
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Facebook Live Streaming Survey: New Feature Could Rival PeriscopeFacebook recently started testing a new feature that could rival live streaming apps like Periscope and Meerkat. The Facebook live streaming feature would allow both individual users and celebrities or brands on the platform to broadcast live video content to their friends and followers. So how many are interested in using the new feature? And how many have used similar apps already? |
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2015 GRIT Report Q3/Q4: AYTM InfographicGreenBook released the 2015 GRIT Report for Q3/Q4 today, revealing the current state of the market research industry — here’s the official infographic AYTM provided. |
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Cotton Candy Survey: People Likely to Enjoy Cotton Candy at CarnivalsToday is National Cotton Candy Day. Cotton candy is a sugary treat often associated with events like carnivals, circuses or sporting events. But there are also some brands that make cotton candy you can enjoy pretty much anywhere. So how many people enjoy eating cotton candy on a regular basis? And what are their favorite brands and flavors? |
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Forbes: AYTM for business productivityIn Steve Olenski’s article 5 Productivity Needs And The 10 Business Apps To Meet Them for Forbes, we’re proud to say that AYTM earned a mention as a top recommendation. We also offer advanced psychographic data mining for building consumer personas, so you can get even deeper into your customers’ minds without the headaches and expense of other big data solutions. |
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Philanthropy Survey: Charitable CEOs Can Impact PerceptionFacebook CEO Mark Zuckerberg made headlines this week when he and his wife vowed to donate 99% of their Facebook shares to charity. Zuckerberg isn’t the first high profile CEO go get involved with philanthropy. But the move certainly made headlines, and potentially an impact on public opinion of Facebook. So what do consumers think about philanthropic CEOs and brands? |
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Unlimited Data Survey: About Half Satisfied With Data CostsAT&T recently announced a change in its unlimited data plans. While the carrier stopped offering unlimited data options a few years ago, it has allowed those who already had those plans to keep them. Now, it’s raising the price for those plans by $5 per month. How many people would be willing to pay more for unlimited data if more carriers offered it? And how many prefer other types of data plans? |
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Headphone Jack Survey: Change Could Impact Phone PurchasesIt’s become somewhat of a tradition for people to predict and follow rumors surrounding the release of any new Apple Products. The most recent of those rumors surround the next version of the iPhone, likely the iPhone 7. Reportedly, if Apple wants to make the device any thinner than the current versions, it will have to eliminate the device’s headphone jack. So how might such a move impact buyers? How many people use their phone’s headphone jack enough for it to matter? |
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Giving Tuesday Survey: Few Aware of Annual TraditionAfter all of the shopping that normally accompanies the weekend right after Thanksgiving, some people like the idea of giving something back to those who are less fortunate. That’s why Giving Tuesday, an annual holiday that takes place the Tuesday after Thanksgiving, encourages charitable giving of any kind. So how many are likely to take part in Giving Tuesday this year? |