Today is February 29, a date that only comes around once every four years and is known as Leap Day. There aren’t a whole lot of traditions or celebrations that are normally associated with Leap Day, but some people may create their own ways of celebrating in various ways. So how many plan on doing something fun or interesting in honor of Leap Day this year?
BLOG ARCHIVE: ALL POSTS FOR February 2016
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Bacon Survey: Oscar Meyer, Hormel Chosen as Top BrandsToday is National Bacon Day. And since bacon is such a popular food item that can be included in plenty of different meals and dishes, there’s likely to be plenty of people enjoying bacon in some way, whether it’s because of the holiday or just because they like it. So how many people enjoy eating bacon regularly? And what are their favorite types and brands to enjoy? |
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Oscars Survey: Viewers Likely to Remain SteadyThe 2016 Academy Awards are set to take place this weekend. The Oscars are usually considered some of the biggest awards in the movie industry. And like in past years, there are plenty of movies vying for top honors. So how many are likely to watch this year’s awards show? And what movies do viewers think are likely to take home the biggest awards of the night? |
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The Branding of Presidential Candidates – how are they performing?Experience, guts and honesty are what count for presidential candidate ‘brands’ Regardless of a voter’s political leanings, perceptions about the candidates are remarkably similar. It’s clear that the candidates’ brands and distinguishing traits, both good and bad, are well established. A recent survey by AYTM and IPSOS asked 1000 nationally representative respondents to rate the eight leading candidates across nine factors: experience, honesty, guts, leadership, personal likability, handling domestic policy, handling foreign policy, working with Congress, and concern for regular people. Out of these nine, the three factors which most distinguish the candidates are experience, guts, and honesty. |
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Etsy Survey: More Open to Buying Handmade ItemsOver the last several years, handmade businesses and independent artists have experienced somewhat of a boom. And much of that has been thanks to online marketplaces like Etsy. The company has grown so much, in fact, that it even went public and recently opened its own pop-up shop in New York. So how many people have bought and sold things on Etsy so far? And how many are likely to do so in the future? |
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Meal Delivery Survey: Hello Fresh, Blue Apron Named Most Popular ServicesA new trend has emerged in the food industry in recent years. Several companies have popped up offering to deliver fresh ingredients and recipes to help customers prepare specific meals each week. So how many people have used these meal delivery services? Which ones are the most popular? And how many are open to trying out this concept in the future? |
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eBay Survey: Sales May Be Slowly DecreasingEcommerce giant eBay has seemingly fallen behind recently. Though it started out as one of the biggest names in online shopping, other major companies like Amazon have taken over a good portion of its market share. It’s had such an impact that the company is even working on changing its image and its strategy. So how many currently shop on eBay compared to past shoppers? And how many are likely to shop there in the future? |
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Kickstarter Survey: Past Donors More Likely to Donate AgainPopular crowdfunding platform Kickstarter announced a major milestone this week, by successfully funding 100,000 projects. Through the last several years, Kickstarter has made a name for itself as one of the biggest names in crowdfunding. So how many people have used the platform and others like it to support small projects and startups? And how many are likely to do so in the future? |
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In-Flight WiFi Survey: Nearly Half of Users Satisfied with ServiceAmerican Airlines recently sued in-flight WiFi provider Gogo due to insufficient and spotty coverage. Many frequent travelers who have used in-flight WiFi, whether on American Airlines flights or when flying with other airlines, have experienced issues with in-flight WiFi. So what do people think about the current options when it comes to in-flight WiFi? |
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GoPro Survey: Few Likely to Purchase Devices in the FutureInnovative camera company GoPro has been struggling recently. The company has had to make some layoffs and change its strategy. But some investors are still skeptical about the company’s future. So how many people currently use GoPro devices? And what might the company’s future entail as far as customers are concerned? |
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Online Dating Survey: Match, eHarmony Have Most Satisfied UsersRecent reports have suggested a surge in online dating participants over the past few years. The increase could be due in part to some new mobile apps and other innovations in the field. So how many people are currently using online dating compared to a few years ago? And what are the most popular sites and platforms? |
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Valentine’s Day Survey: Many Are Likely to Make Holiday PurchasesValentine’s Day is this weekend. So plenty of people are likely to be out celebrating in various ways. And some may even feel inclined to make purchases in relation to the holiday. So how many people are likely to celebrate with loved ones in various ways this weekend? And what stores, brands and websites are they likely to make their purchases from? |
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Twitter Timeline Survey: Current Users Prefer Chronological TweetsThe rumor mill has been swirling around Twitter in recent weeks thanks to a proposed new timeline that would reportedly feature tweets sorted by relevance rather than chronological order. Many hardcore Twitter fans seem to think the change would take away what makes Twitter great. But proponents of the change hope it could bring in some new users. What kind of an impact could an algorithmic Twitter timeline have on the platform? |
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Super Bowl Ads Survey: Doritos, Budweiser Drew Viewers’ AttentionAfter the Super Bowl each year, it’s customary for viewers to evaluate and rehash the commercials that aired during the game. Since Super Bowl ads are some of the most expensive options out there for brands, they tend to be more exciting or interesting than standard commercials. So how many people watched Super Bowl ads this year? And what were their favorite commercials? |
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Are You Up to the Challenge?For 2016 AYTM is laying down a challenge to the research industry. It’s time for everyone to take responsibility for their panels and the research conducted on them. Read more about the gauntlet we’ve thrown down. |
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Get Inside Your Consumer’s HeadsWe have integrated a comprehensive database of respondent traits into our survey platform, giving us improved data quality and the ‘Personality Radar’; a unique way to analyze millions of data points. |
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Pizza Survey: Pizza Hut, Papa John’s Named Top BrandsToday is National Pizza Day, a holiday that celebrates one of America’s favorite foods – pizza. With so many different types, brands, toppings and other factors to choose from, there are seemingly endless ways for people to enjoy this versatile food. So what do people generally think about pizza? And what are their favorite ways for people to enjoy it? |
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Uber Logo Survey: New Branding Shouldn’t Deter CustomersLast week, popular transportation app Uber confused some of its users, both drivers and riders, by changing up its branding. It replaced the old “U” logo with two new designs. So what do people think about the new Uber logos compared with the old branding? And how might this change impact Uber’s business in the future? |
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Girl Scout Cookie Survey: Cookie Buyers Holding SteadyTomorrow is Girl Scout Cookie Day, a day that celebrates the Girl Scouts organization and one of their biggest fundraisers of the year – cookies. There are so many different types of Girl Scout Cookies for people to enjoy each year. So how many plan to buy some this year compared with previous years? And what are the most popular cookie flavors? |
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Super Bowl Survey: Panthers Narrowly Chosen as FavoritesThis Sunday, people around the country will gather to watch football’s biggest game. This year’s Super Bowl features the Denver Broncos vs. the Carolina Panthers. And of course, the Super Bowl always comes with plenty of related events and television specials throughout the weekend as well. So how many people plan on watching the Super Bowl and related events this weekend? And what do people think about the outcome of the game? |
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Facebook Use Survey: Majority Plan to Continue Using Facebook for YearsTomorrow is the 12th anniversary of Facebook. The social media giant has become a huge part of people’s daily lives and how they communicate with people. So how many currently use Facebook on a regular basis? What are their opinions about the platform? And how many plan to continue using it for the foreseeable future? |
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Groundhog Day Survey: More Likely to Follow Coverage This YearToday is Groundhog Day, a holiday where everyone relies on a little groundhog named Punxsutawny Phil to predict the upcoming weather. If Phil sees his shadow, that is said to mean that we’ll have six more weeks of winter. But if not, we’re supposedly in for an early spring. So how many are likely to follow coverage of Groundhog Day today, and how many think that Phil’s prediction will be accurate? |
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New Barbies Survey: New Line Improving Brand PerceptionLast week, Mattel released a whole new line of Barbie dolls. The new dolls have varying looks, styles and body types that are much different than the traditional Barbies. The new, more diverse and inclusive dolls may draw in a whole new generation of customers and improve the brand’s image overall. So what do people think about the new line of dolls? And how many are likely to make purchases because of them? |