Today is Arbor Day, a holiday that is aimed at celebrating trees and recognizing the importance of environmental conservation efforts. The Arbor Day Foundation and plenty of other environmental groups provide opportunities for people to plant trees and make a positive impact on the environment in other ways. So how many people are likely to take part in those activities in honor of Arbor Day and throughout the rest of the year?
BLOG ARCHIVE: ALL POSTS FOR April 2016
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Uber Lawsuits Survey: Most Have No Opinion on Brand, LawsuitsUber has been involved in some recent lawsuits, including one where drivers claimed they were not being treated fairly as they should be considered employees rather than contractors. But the transportation service continues to gain popularity despite these lawsuits. So how much have these issues impacted brand perception of Uber? And is the company likely to continue its growth? |
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Oculus Rift Survey: Shipping Delays Unlikely to Have Major ImpactA recent shipping issue with Facebook’s Oculus Rift virtual reality devices has some buyers and potential buyers upset. But will those delays actually impact sales of the Oculus Rift and other VR devices? How already ordered their VR devices and how many are likely to do so in the future? |
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Tracker Transformation E-book: Managing StakeholdersAt AYTM we have a passionate commitment to quality research; research that is truly impactful to our client’s bottom line. We understand that survey research is at a crossroads, but rather than distance ourselves from the challenges, or pretend these challenges are not happening at all, we want to be part of the change. |
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Pretzel Survey: Rold Gold, Snyder’s Named Favorite BrandsToday is National Pretzel Day. And since pretzels are such a popular snack that can be enjoyed in so many different ways, it’s a day that’s likely to get some attention. So how many people consider themselves to be pretzel fans? And what are their favorite types and brands when it comes to the popular snack? |
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Harriet Tubman Survey: Currency Changes Shouldn’t Impact HabitsLast week, the US Treasury announced a change in the appearance of some of its currency. Most notably, the front of the $20 bill will now feature Harriet Tubman. And some other bills will show other women and civil rights leaders on the backs. So how many people are in favor of those recent changes? And who might get added to this type of currency in the future? |
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Earth Day Survey: Customers More Likely to Support Green BrandsIt’s Earth Day, the annual holiday aimed at celebrating the earth and doing our best to take care of it. Some popular earth friendly activities that people might take part in to celebrate Earth Day include recycling and cleaning up local parks or green areas. So how many people plan on celebrating Earth Day this year? And how many consider themselves to be environmentally conscious throughout the year? |
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Facebook Messenger Survey: Consumers Interested in Receiving DiscountsFacebook recently announced a new version of its Messenger app. And the new version includes some updates that could make it easier for brands to communicate with customers on the platform, like unique usernames and image codes. But until now, the app was mainly just used by individuals to communicate with their Facebook friends. So how do Facebook users feel about brands using the Facebook Messenger platform? |
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Kindle Oasis Survey: Current Owners More Likely to Buy New ModelAmazon recently announced the release of a new Kindle ereader called the Kindle Oasis. The new device is smaller and thinner, but more expensive than previous Kindle models, which could potentially attract a whole new set of ereader users who want a compact option. Or it could even appeal to those who already have full sized ereaders and just want a more compact version. So how many are interested in the new Kindle Oasis, and in ereaders in general? |
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Google Goals Survey: Calendar App Users Most Likely to Use GoalsGoogle Calendar is already one of the most popular calendar and organization apps out there. But now the app is coming out with a new set of features called Google Goals, which is intended to help people track and organize all of their more long-term goals. So how many people are likely to take advantage of the new feature? And could that impact how many people use Google Calendar? |
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Tracker Transformation E-book: Managing the MethodologyThe survey research industry is in crisis. The way consumers participate in research has changed dramatically in the last few years and the consumer industry is still playing catch-up, to a detrimental effect. This poses a real problem for brands and retailers trying to understand how markets are changing. Nowhere is this clearer than in brand tracking studies. Changing these trackers is a challenge, and there are few people in the industry who have personally managed the change required. |
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Stress Survey: Money Issues Named Top Source of StressToday is Stress Awareness Day, a time designated to call some attention to all the issues that stress can cause in people’s lives. There are so many different causes and related issues that people can deal with. But there are also some ways people can try to relieve the stress in their lives, either through regular activities or even buying certain items to help relieve some of that burden. So how many people are concerned about stress? And what are they doing to deal with it? |
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Tax Day Survey: Majority Expecting Refunds This YearEvery April 15, Americans have to make sure that their annual tax returns are submitted. Tax Day has even become somewhat of a holiday, with businesses offering specials and promotions as a way to attract those who have received tax refunds and are looking to spend that extra cash. So how many are just submitting their tax returns for the year on Tax Day? And how many might use their refunds to patronize tax season sales? |
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Food Delivery Survey: Faster Delivery Could Lead to More CustomersThe concept of food delivery has been around for years. Whether you’re ordering pizza, sandwiches, or any number of other foods, you can likely get it delivered right to your home. But more recently, pizza giant Domino’s has announced that it’s testing a system for delivering food even more quickly, like in about ten minutes. So how many already order food for delivery on a regular basis? And how many would be likely to do so more often if they could get items delivered faster? |
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Facebook Weather Survey: Feature Unlikely to Impact Other AppsFacebook is reportedly testing a new feature for its mobile apps and potentially the main homepage that would offer quick weather forecasts for each user’s location. While there are already plenty of weather apps and other methods out there for people to check the weather, Facebook could potentially change the marketplace since it’s a place that a lot of people check regularly anyway. So how many Facebook users would be likely to use a weather feature? And how might it impact other apps and services? |
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Grilled Cheese Survey: Kraft, Wonder Bread Named Favorite IngredientsToday is National Grilled Cheese Day. Grilled cheese sandwiches are such a classic choice for people of all ages. And there are basically endless ways for people to enjoy this classic food item, from choosing different types of cheese and bread to adding other foods like tomatoes or bacon. So how many people enjoy grilled cheese sandwiches regularly? And what are their favorite ways to enjoy them? |
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Tracker Transformation E-book: The Project PlanLast week we released Chapter 1 of our new e-book entitled Tracker Transformation: Managing Change in Trackers and Normed Studies. Judging by the number of downloads we’ve seen, it’s clearly a topic of interest. |
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Direct Mail Survey: Price Drop Could Impact Mailing HabitsFor the first time in 100 years, the price of stamps is going down. While the USPS isn’t exactly happy about the change, the two cent price increase for first class stamps could impact people’s habits when it comes to mailing various items. It could even impact businesses and their shipping or direct mail habits. So how many are likely to use direct mail more now that the price of stamps is decreasing? |
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Amazon Dash Survey: Few Likely to Sign Up for ServiceAmazon recently announced an expansion of its Amazon Dash service. For those who are unfamiliar with Dash, it’s a program from Amazon that allows repeat customers to install a simple button that lets them order the same item over and over again with just the push of a button. So for example, if you always order coffee on Amazon, you can get a Dash button for the brand/type of coffee that you order. Then you just have to push the button when you get low on coffee and Amazon will send you another order. So how many are likely to sign up for Amazon Dash? And what products are they most likely to use if for? |
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Beer Survey: Budweiser, Miller Lite Named Top BrandsToday is National Beer Day. There are so many different types of beer and brands for people to choose from. So whether you prefer huge beer distributors or small craft microbreweries, there’s something out there for pretty much everyone. So how many people enjoy beer? And what are their favorite types and brands? |
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Instagram Video Survey: New Feature Interests Some UsersPopular photo sharing app Instagram recently announced a change that allows users to upload videos that are up to a minute long, rather than the previous 15-second limit. The change comes as a welcome one to fans of more traditional online video platforms. But others may prefer the brevity of the previous limit. So what do people think about the new Instagram video options? And how might it impact users? |
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Snapchat Survey: More Than Half of Users Follow BrandsPopular social and messaging app Snapchat recently released a major update, which included some new features and uses for the app. Especially popular with young people, Snapchat still hasn’t fully caught on with a broad audience or the business community. But some brands have been able to successfully use it to communicate with their target audience. So how many currently use Snapchat? And what are their favorite uses for the app? |
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Library Week Survey: California, Florida Lead in Library UseIt’s National Library Week, a time dedicated to appreciating all that public libraries do for their local communities. While libraries are traditionally known for their supply of books, they also provide other rental services, internet access and even special events. So how many people visit their local libraries regularly? And what locations appreciate their libraries the most? |
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April Fools Survey: Consumers Split Over Business PranksIt’s April Fools’ Day! The annual holiday provides an opportunity for pranksters to play jokes on their friends and family members. And in recent years, some businesses have even gotten into the holiday spirit by coming up with their own jokes or pranks that get their customers or followers involved. So how many people enjoy April Fools’ Day? And what are their favorite ways to celebrate? |