BLOG ARCHIVE: ALL POSTS FOR May 2016

Self-Driving Cars Survey: Safety Considered Major Issue

Self-Driving Cars Survey: Safety Considered Major Issue

There’s been a lot of talk about self-driving cars lately, from tech companies like Google reportedly working on completely autonomous vehicles to car companies releasing vehicles with some limited self-driving capabilities. But some consumers are still wary about the idea according to reports like the University of Michigan’s recent study. So how many consumers are interested in owning self-driving cars? And what are some of the factors that might impact their opinions?

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Mobile Chat Apps Survey: Brand Connections Consistent Between Apps, Social Media

Mobile Chat Apps Survey: Brand Connections Consistent Between Apps, Social Media

Mobile chat apps like WhatsApp and Snapchat have become increasingly popular in recent years, especially among young consumers. In fact, a report by Digiday found that most popular mobile chat apps experienced significant growth, some even doubling their reach, between April 2014 and April 2015. But these apps don’t just offer a way for friends to share messages with one another anymore. Now, brands are even getting involved and using mobile chat apps to reach out to consumers. So how many currently use these mobile chat apps? And how many are likely to connect with brands on those platforms at some point in the future?

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Vacation Rental Sites Survey: Price Named Determining Travel Factor

Vacation Rental Sites Survey: Price Named Determining Travel Factor

Over the last couple of years, vacation rental sites like Airbnb have gained massive popularity. In fact, Airbnb reportedly grew 353 times over between 2010 and 2015. As part of the growing “sharing economy,” sites like Airbnb allow consumers to rent homes, apartments, rooms and even non-traditional accommodations from others who aren’t using their own spaces, rather than paying for pricy hotels. However, some are still a little leery about vacation rental sites like Airbnb, in part because of safety concerns and also due to the impact that too many Airbnb rentals can have on the housing market in different communities. So how many people have already used vacation rental sites and what did they think of the experience? And looking forward, how many are likely to use those types of rental services in the future?

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Mobile Ordering Apps Survey: Convenience Likely to Attract Consumers

Mobile Ordering Apps Survey: Convenience Likely to Attract Consumers

Fast food and quick service restaurants have always aimed to provide the quickest and most convenient service possible for customers. But in recent years, some have decided to use mobile technology to try and streamline the ordering process even more. So now for some fast food and quick service restaurants, customers can download apps to place their orders before even getting to the restaurant. According to a report by Business Insider, mobile ordering apps can add value for customers and potentially even drive up order values for restaurants. So how many consumers currently use these restaurant apps? And what are the most important functions they look for?

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Educational Technology Survey: Consumers See Value in Moderation

Educational Technology Survey: Consumers See Value in Moderation

More and more, parents of young children are discovering the power of technology when it comes to helping their kids learn. Even mobile devices like smartphones and tablets have the potential to be used as powerful learning tools. And educational technology companies are starting to develop more apps, tools and even their own devices created specifically for helping kids learn and develop. The National Association for the Education of Young Children has even found that these tech and interactive media tools can support both learning and development when used appropriately. So how many parents utilize tech tools when helping their kids learn? And how many see the merit in these types of tools?

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Wearables for Wellness Survey: Industry Poised for Significant Growth

Wearables for Wellness Survey: Industry Poised for Significant Growth

The idea of wearable technology has really taken off over the past couple of years. But while some still struggle to find a practical purpose for wearables like smartwatches and wristbands, others are finding them extremely useful in one area in particular – wellness. Whether it be wellness-specific devices like the Fitbit or more general purpose devices like the Apple Watch, more and more health conscious consumers are turning to wearables to help improve their health and fitness. While few consumers have already added those wearables into their health and fitness habits, there is heavy interest according to reports like this one by PwC. So how many are likely to add wearables for wellness into their routines in the near future?

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Trending Beer Flavors Survey: Oak, Blueberry Cobbler Top List of Potential Flavors

Trending Beer Flavors Survey: Oak, Blueberry Cobbler Top List of Potential Flavors

The beer industry, while always popular, is constantly changing. While the major players and brands may constantly put out more of the same, craft beer companies, microbreweries and even some larger brands do release some more interesting varieties and flavor profiles. There are some trendy flavors for 2016 that might appeal to beer drinkers. More specifically, a Nutritional Outlook study finds that some of the most popular flavor trends for food and beverage in 2016 include nostalgic bakery flavors, exotic flavors, green or vegetable based flavors and woody flavors. So which flavors would people most like to see when it comes to beer? And what makes them choose certain flavors over others?

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Uber and Lyft Impact Survey: Consumers See Value in Sharing Economy

Uber and Lyft Impact Survey: Consumers See Value in Sharing Economy

Transportation startups Uber and Lyft have had a major impact on the entire landscape of the transportation industry in just a few short years. Cab companies in particular have felt the impact of those companies on the marketplace, according to studies like this one from Bruegel. And they’ve since been pushing for tighter regulations on Uber and Lyft. But those companies are part of a growing concept known as the “sharing economy” that has had an impact on several different industries. So what do consumers think about the idea of sharing resources with one another instead of going the more traditional route? And what type of an impact might this concept and companies like Uber and Lyft have on the economy as a whole?

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Space Survey: Vast Majority Understand Importance of Space Education

Space Survey: Vast Majority Understand Importance of Space Education

Today is International Space Day, a day created to get kids excited about learning all about outer space and many of the science and math concepts associated with it. Although the US’s program has gone through some changes in recent years, there are still plenty of people dedicated to making space travel a more real possibility, even for regular consumers. So how many are generally interested in outer space? And how many would like to someday partake in space travel?

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Cinco de Mayo Survey: At-Home Celebrations Most Popular

Cinco de Mayo Survey: At-Home Celebrations Most Popular

Today is Cinco de Mayo, a holiday that celebrates the Mexican Army’s victory at the Battle of Puebla on May 5, 1862. More recently, it’s become a popular day of celebration where people embrace various aspects of Mexican culture. Some Mexican restaurants, bars and other businesses hold events or promotions in celebration of the holiday. So how many are likely to celebrate Cinco de Mayo in some way this year?

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Mother’s Day Survey: Cards Remain Most Popular Purchase

Mother’s Day Survey: Cards Remain Most Popular Purchase

Mother’s Day is just around the corner. And that means that people around the country are already preparing by purchasing gifts, planning parties or making dinner reservations to say thank you to and celebrate mothers. So how many are likely to celebrate Mother’s Day in some way this year? And how are they likely to celebrate the holiday?

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Yahoo Survey: Majority Still Use Some Services

Yahoo Survey: Majority Still Use Some Services

Tech giant Yahoo has been struggling for years to raise profits and remain a major player in the industry. There are even rumors that the company will be sold or reorganized in some way. But it still provides a number of different online platforms and services that consumers can use. So how many still use any of those Yahoo services? And what do people generally think about the brand?

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Managing change in trackers and normed studies

Managing change in trackers and normed studies

At AYTM we have a passionate commitment to quality research; research that is truly impactful to our client’s bottom line. This year we challenged clients, researchers, and fieldwork companies to face the challenges head-on that the survey research industry encounters.

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Hamburger Survey: Fast Food Restaurants Top List for Favorite Burgers

Hamburger Survey: Fast Food Restaurants Top List for Favorite Burgers

May is known as Hamburger month. Hamburgers are incredibly popular, especially during the spring and summer months when Americans can cook burgers outside on the grill or enjoy them at outdoor restaurants. So how many people consider hamburgers to be among their favorite food items? And what are their favorite ways to enjoy those burgers?

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