Johnny Caldwell joins aytm as an accomplished research business strategist and insights thought leader with over 33 years of experience in market research and online panel.
Insights Portal from aytm empowers researchers to identify trends, patterns, and insights that may not be apparent when analyzing surveys in isolation by drawing connections between surveys.
At aytm, we're committed to empowering curious minds with the knowledge and skills needed to excel and create a more data-driven future. Elevate your consumer insights expertise with these valuable resources.
aytm was recently recognized by Michigan State University's Master of Science in Marketing Research (MSMR) program. This award recognizes contributions to the success of the program and the broader market research industry.
Slow turnaround times have eroded the influence of many insights teams. But companies want to make data-driven decisions. Thus, the push for agile insights.
Discrete choice modeling encompasses several methodologies, including MaxDiff and Conjoint Analysis. Learn more about these methodologies and when to use each.
You don’t want to leave money on the table by undercharging, but you also don’t want to adversely impact demand by overcharging. Compare purchase intent and price sensitivity research methodologies.
Let's explore quality control questions, their basic functions, best practices, and some of the benefits surrounding the different kinds you can deploy in your survey.
AI is a rapidly evolving field, and with so many new buzzwords constantly emerging, it can be hard to keep up. Yet understanding these terms and concepts can help inform decisions.
Here we review what concept testing is and how aytm’s Concept Lab can be your secret weapon for quick turnaround when analyzing concept testing results.
Molly is the Senior Growth Marketing Manager here at aytm, and is a big part of the way we spread the word about how aytm can help organizations level up their research initiatives.
We were thrilled to get an opportunity to learn from Emily about what she does both inside and outside of aytm. We hope you enjoy the conversation as much as we did!
Tiffany Mullin went from manager to VP in two years' time, proving that she's a certified rockstar but also there's a HUGE opportunity for advancement at aytm.
For those who embrace the Irish spirit, St. Patrick's Day is a time of lively festivities and celebrations. We surveyed 1,000 Americans to learn more about how they plan to celebrate.
Is brand loyalty only skin deep? We surveyed 1,000 consumers to measure brand loyalty and price sensitivity in the skincare, beauty, and grooming categories.
To gain deeper insights into the world of sneaker enthusiasts and sneakerheads, we conducted a 3-minute online survey to 1,000 American shoppers. Get the details!
In the fast-paced world of consumer insights, the term “agile research” is not just another industry buzzword. It represents a paradigm shift in how we approach gathering information, challenging traditional methodologies, and encouraging a more dynamic mindset.
Don’t let the success of your surveys be compromised by overlooking the importance of a well-executed survey fielding strategy. Here we share advice from industry experts.
Let’s look at the intention-behavior gap, how it can impact consumer insights, and how new research can illuminate steps toward better frequency reporting.
From streamlining survey design to accelerating advanced analysis, we've handpicked actionable tips to boost your productivity and expand what's possible.