BLOG ARCHIVE: ALL POSTS FOR June 2016

Campaign of the Week: Budweiser America Campaign Leverages Patriotism

Campaign of the Week: Budweiser America Campaign Leverages Patriotism

With Independence Day just around the corner, many brands are using patriotism in their marketing efforts. Not to be outdone, Budweiser is actually replacing some of its traditional branding with beer cans and bottles that say “America.” So what do beer consumers think about this patriotic branding campaign? We asked over 300 beer drinkers about their thoughts on beer and patriotic branding. And we tested the campaign to see if it might bring about positive results for Budweiser.

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AMA Webinar: Tracker Transformation

AMA Webinar: Tracker Transformation

Our COO, JD Deitch, presented a webinar with the American Marketing Association about how to update brand tracking studies. He explored how the changing consumer landscape has impacted the efficiency of brand trackers, asked whether they’re still fit for purpose, and described how you can manage change in your tracking studies.

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AI Personal Assistants Survey: Few Plan to Increase Usage

AI Personal Assistants Survey: Few Plan to Increase Usage

AI (artificial intelligence) personal assistants like Apple’s Siri and Microsoft’s Cortana have gained significant popularity in recent years. Those voice assistants, available on a variety of different tech devices, can help with a number of different tasks from driving directions to general questions. In fact, the Pew Research Center recently conducted a study where some experts claimed that AI technology like those assistants will be integrated into nearly every aspect of people’s daily lives by 2025. So how many people currently use AI personal assistants? We asked 1,000 respondents what they think about the technology and how it has impacted their lives.

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Considering Change in Your Brand Trackers

Considering Change in Your Brand Trackers

JD Deitch, our COO, will present a webinar with the American Marketing Association this Wednesday, June 29 about the tricky (and sometime downright scary) process of updating tracking studies. He’ll explore how the changing consumer landscape has impacted the efficiency of brand tracking studies, ask whether they’re still fit for purpose, and how you can manage change in your tracking studies.

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Vehicle Safety Survey: Buyers Interested in High Tech Features

Vehicle Safety Survey: Buyers Interested in High Tech Features

Vehicle safety has advanced beyond simple features like air bags and basic crash tests. Today’s vehicles include high-tech features like blind spot detection, adaptive cruise control and rear cameras, all intended to make the driving experience even safer. In fact, The Hartford recently reported that older drivers especially value these high-tech vehicle safety features when purchasing automobiles. So how many car buyers will look for such safety features during their next car search? And what features are most likely to entice buyers?

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Hard Soda Survey: Mike’s, Henry’s Named Top Brands

Hard Soda Survey: Mike’s, Henry’s Named Top Brands

Even though there are plenty of alcoholic beverages already available, a new competitor is emerging. Hard soda brands like Not Your Father’s Root Beer and Henry’s Hard Soda offer options for consumers who don’t like the taste of beer or just want to try some different flavored beverages. According to MarketWatch, alcoholic soda was actually a $116 million business in 2015. But could the industry be poised for even more growth? How many have already tried alcoholic sodas? And how could those companies attract even more consumers?

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Tiny Houses Survey: Cost, Location Could Be Selling Points

Tiny Houses Survey: Cost, Location Could Be Selling Points

When you think of a dream home, you might picture a large mansion or a penthouse apartment or even an upscale cabin with lots of outdoor space. But for some consumers, the idea of a dream home is actually getting a lot smaller. Tiny houses can come in many different forms, from mobile houses to small spaces that just give homeowners a little more financial freedom. And those small homes are gaining popularity according to The Tiny Life. There are even some popular TV shows on networks like HGTV that cover tiny house lifestyles. So how many consumers are actually interested in living in tiny houses?

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Storytelling Without Storytellers

Storytelling Without Storytellers

Self-service platforms are winning business by providing research of equal quality at lower cost. Many offer automated templates, but they’re having trouble gaining traction with clients who prefer flexibility instead of a rigid one-size-fits-all approach. At IIeX North America 2016, AYTM presented a vision of the next wave of automation: fully encapsulated yet flexible survey research that yields high-quality, defendable business decisions without an intermediary.

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Campaign of the Week: McDonald’s International Ads Promote Unity

Campaign of the Week: McDonald’s International Ads Promote Unity

McDonald’s recently released a series of outdoor ads in Europe that focus on promoting a sense of international unity during Euro 2016, an international soccer championship tournament. While the ads were created with an international audience in mind, U.S. consumers might still appreciate the idea of acceptance and unity depicted by scarves from different countries being joined together and the “Come as you are” message shown on each ad. So what do U.S. consumers think about this type of advertising? And how might this specific campaign fare in the U.S.?

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Social Influencers Survey: Consumers Most Likely to Trust Reviews, Demonstrations

Social Influencers Survey: Consumers Most Likely to Trust Reviews, Demonstrations

Social influencers have had a big impact on the world of online marketing in recent years. Instead of businesses just paying for advertisements, they’ve been able to leverage the reach and power of people who have already grown dedicated online followings of online consumers in various markets. Those marketing materials can take the form of YouTube videos, blog product reviews or even social media posts. There are even entire networks forming, such as FameBit and HelloSociety, with the sole purpose of connecting influencers and brands. In fact, influencer network The Shelf recently created an infographic showing exactly how much of an impact influencer marketing can have. So how many people recognize the impact of social influencers? And how many are likely to actually make purchases based on input from those influencers?

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Wellness Retreats Survey: Healthy Consumers Potentially Interested

Wellness Retreats Survey: Healthy Consumers Potentially Interested

America’s growing concerns about wellness have had an impact on many different industries. Now, wellness is even making an impact on the travel and tourism industry, in the form of wellness retreats. Wellness retreats can take several different forms, from spas offering various treatments to resorts that offer yoga classes and healthy food options. According to Spafinder US, the concept of wellness retreats is having an impact on spa businesses around the country and the world, both remote destinations and spas that are closer to cities. So how many are generally interested in wellness retreats? And how might that interest impact the industry?

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Meal Subscriptions Survey: Subscribers More Likely to Try New Services

Meal Subscriptions Survey: Subscribers More Likely to Try New Services

Meal subscriptions services like Blue Apron and Hello Fresh have steadily gained popularity in recent years. And there are no signs of them slowing down, according a recent study by FoodNavigator-USA. But meal subscription services are still relatively new to the marketplace. So how many consumers have actually tried using them? And how many are interested in trying them at some point in the future?

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AYTM voted a top global innovator

AYTM voted a top global innovator

The GreenBook GRIT report is one of the cornerstones of the insight industry, so it was an honor to be voted by other market researchers as a GRIT Top 50 innovative supplier, debuting on the list at #43. We’re confident we’ll be moving higher up that table when it comes to the Q3 and Q4 report later this year!

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Family Nutrition Survey: Healthy Options Likely to Appeal to Parents

Family Nutrition Survey: Healthy Options Likely to Appeal to Parents

It seems that many consumers, particularly parents, are becoming more and more conscious about healthy food options. But with so many different food labels making different claims about ingredients or nutrition, it can be difficult for consumers to keep up. In fact, some studies like this one from BMC Public Health have found that different labeling systems haven’t had a dramatic impact on consumer health in various markets. So what do consumers think about food nutrition and labeling? And is family nutrition impacted by all the different claims made by food companies?

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Campaign of the Week: Netflix Face Swap Ads Target Snapchat Users

Campaign of the Week: Netflix Face Swap Ads Target Snapchat Users

Netflix recently released a series of outdoor ads throughout France that let customers face swap with popular characters from Netflix shows, such as Frank Underwood from House of Cards and Kimmy Schmidt from The Unbreakable Kimmy Schmidt, using Snapchat’s face swap feature. The campaign led to over 60,000 face-swap selfies in just one week. And that success led to the campaign being rolled out in even more countries. So how would a campaign like this fare in the U.S.?

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Ecommerce Gamification Survey: Fun Experience Can Lead to More Sales

Ecommerce Gamification Survey: Fun Experience Can Lead to More Sales

There’s a new trend making its way through the ecommerce industry. Ecommerce gamification allows companies to add interactive features to their websites and mobile apps in an effort to make the shopping experience more fun and personal for each consumer. In fact, interest in gamification has increased drastically over the past few years, which could increase ecommerce sales according to online shopping platform Shopify. So how many online shoppers are interested in those interactive features? And how might that impact sales for ecommerce businesses?

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Connected Cars Survey: Potential Buyers Already Interested

Connected Cars Survey: Potential Buyers Already Interested

There’s a new wave of connected cars hitting the roads. Instead of regular old vehicles that just drive from point A to point B, consumers can now purchase cars that listen to voice commands, access the internet and exhibit a number of other connected features. According to a report from Business Insider, the market for connected cars is likely to continue expanding even more throughout the coming years. So how many are interested in owning connected cars in the future? And what factors are likely to convince them to go that route for their next car purchase?

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Wine Subscriptions Survey: Current Subscribers More Likely to Be Interested

Wine Subscriptions Survey: Current Subscribers More Likely to Be Interested

In recent years, a new model for making purchases has emerged. Instead of consumers having to spend time deciding on every single purchase, they can now sign up for subscription services in a variety of different niches that will deliver a selection of products to them on a regular basis for a monthly or yearly fee. According to subscription commerce platform Cratejoy, the market for these types of businesses has grown rapidly over the last few years. This model has even caught on with some wine consumers through wine subscription services like Club W and Glassful. So how many consumers like the idea of wine subscriptions? And how many are likely to actually use them?

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IIeX NA 2016: The evolution of research

IIeX NA 2016: The evolution of research

Whether you’re attending our talk at IIeX NA 2016, or you simply want to know what’s on the cutting edge of research today, we’re happy to help you with your insight needs—after all, our market research peers voted us as one of the top 50 market research companies in the world in the latest GRIT report, and thought leader Lenny Murphy has called us the “best in the industry.” GreenBook chose us to host the latest industry-wide GRIT study, and we’ll also be hosting the latest GRIT panel recruitment.

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Consumer Attention Spans Survey: Many Lose Focus at Around 8 Seconds

Consumer Attention Spans Survey: Many Lose Focus at Around 8 Seconds

Among the many changes that technology has brought about, it seems that consumer attention spans might be getting shorter. A recent report by Microsoft found that consumer attention spans have decreased from about 12 seconds to about 8 seconds in recent years. The increased use of smartphones, social media and multitasking with different screens seems to have contributed to those shorter attention spans. Where people used to sit down and watch YouTube videos, they now just watch ten second clips on Snapchat. And instead of reading full articles, some just get their information from 140 character tweets. But how would consumers characterize their own attention spans? How many agree that they now give certain types of content less of a chance before deciding to either leave or dive deeper?

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Campaign of the Week: Pepsi Creates 5-Second Video Ads

Campaign of the Week: Pepsi Creates 5-Second Video Ads

Pepsi recently released a series of 5-second video ads featuring the company’s new series of emoji bottles. The ads are slated to run on both TV and online during the summer. But since the ads are so much shorter than normal TV commercials, it may be a different pace than what a lot of consumers are already used to. So how many people like the idea of 5-second commercials or online video ads? And more specifically, what type of impact might this Pepsi campaign have on the company?

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Virtual Reality Gaming Survey: Gamers Likely to Be Interested in VR

Virtual Reality Gaming Survey: Gamers Likely to Be Interested in VR

Virtual reality may not be as ubiquitous as computers or smartphones. But the sector is poised for significant growth according to reports like this one from SuperData Research. While there are several different potential applications for the technology, gaming is one of the most popular uses of virtual reality for early adopters. So how many people are likely to take part in virtual reality gaming in the near future? And what brands and devices are already catching consumers’ attention?

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Cuba Travel Survey: More Interest Among Regular Travelers

Cuba Travel Survey: More Interest Among Regular Travelers

Since the US government eased travel restrictions on Cuba earlier this year, some American travelers have considered visiting the country for various reasons. In fact, up to a quarter of Americans are interested in traveling to Cuba within the next year, according to a study from travel industry news source Skift. However, those interested in Cuban travel still have to show reasons for visiting the country, including visiting family, education and cultural reasons. So how many travelers are interested in visiting Cuba in the near future? And what factors might influence their travel decisions?

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Can’t wait to see you at IIeX 2016 in Atlanta!

Can’t wait to see you at IIeX 2016 in Atlanta!

June in Atlanta is IIeX season, and we’ll be thrilled to see you there! Tuesday, June 14 at 10am, our COO JD Deitch will be discussing the next wave of automation….

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