In recent years, Snapchat has emerged as a favorite social platform among consumers, especially young consumers. But earlier this month, Instagram released a new feature that offers a very similar experience to that of Snapchat. And according to expert sources like AdAge, Instagram Stories could appeal even more to businesses and marketers thanks to the larger and more established user base. So how many consumers have used Snapchat and/or Instagram Stories? And which platform is best for brands and marketers? We asked 1,000 respondents on August 28-29 about their thoughts on these growing social platforms.
BLOG ARCHIVE: ALL POSTS FOR August 2016
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Travel Wifi Survey: Casual Travelers Still Value Wifi AccessAccess to wireless internet in hotels and travel accommodations is becoming increasingly important to consumers, according to a recent study from Accenture. Even airlines, buses and a variety of other travel companies are beginning to place more importance on offering connectivity features to consumers. So just how many travelers place a high value on being able to access Wifi while in transit or at their travel accommodations? We asked 1,000 respondents on August 26-27 about travel Wifi and how the feature can impact their travel decisions. |
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Artisan Bakeries Survey: Panera, Starbucks Among Top BrandsArtisan bakeries that serve homemade bread and specialty baked goods have been experiencing somewhat of a boom for the last few years, according to Baking Business. And even some big brands like Starbucks and Panera bread have been able to capitalize on the popularity of these artisan bakeries and specialty baked items. So how many consumers regularly patronize these specialty bakeries and how many are likely to do so in the future? We asked 1,000 respondents on August 25-26 about this growing sector of the food service industry. |
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Childcare Sites Survey: Consumers Most Likely to Trust Pet SittersThe internet is great at connecting people with a wide variety of service providers – and that includes things like child and pet care. Sites like Care.com and SitterCity aim to provide an experience for parents, pet owners and homeowners that they can trust and be happy with. And according to reporting from Forbes, the childcare industry as a whole has experienced growth in recent years. And childcare sites are almost certainly part of that growth. So what do consumers think about these home, pet and childcare sites? And how many are likely to use them going forward? We asked 1,000 respondents on August 24-25 about their thoughts on child care sites and similar services. |
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Campaign of the Week: Airbnb Louisiana Flood Relief Highlights PhilanthropyAirbnb has made a huge impact on the travel industry over the last few years. But now the vacation and home rental service is trying to make an impact in another area, by helping people affected by the recent flooding in Louisiana find places to stay. The service activated a special section of its site to let people offer their homes free of charge to those who have been impacted by the flooding. Aside from the obvious potential benefits to members of the community, a move like this could also potentially help Airbnb’s image among consumers. We asked 1,000 respondents on August 22-32 what they think about the Airbnb Louisiana flooding relief efforts. |
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3D Printing Survey: About Half Still Unsure What Tech Can DoIf you’re looking for a fast growing sector of the tech industry, look no further than 3D printing. The technology, which uses digital files and a selection of different materials to print or fabricate tangible items, is beginning to grow on a consumer level, in addition to its use among businesses in a variety of industries. In fact, the 2016 Wohlers Report on 3D printing found that the industry grew by about $1 billion over the past year. So how many consumers see the potential benefits of using 3D printing? And how many are already using the technology? We asked 1,000 respondents on August 21-22 about their overall thoughts on 3D printing. |
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Traffic Apps Survey: Consumers Value Multi-Purpose AppsWith the growing popularity of mobile apps in a variety of industries, it should come as little to no surprise that mobile apps that monitor and alert users to traffic on the roads have broken into the mainstream. In fact, a recent report from Quartz found that about 1 in 10 drivers in Los Angeles currently use the popular traffic app Waze to avoid traffic jams in the city. And other metropolitan areas have seen increases in traffic app users as well. So just how popular are those mobile traffic apps? We asked 1,000 respondents on August 19-20 about the growing popularity of traffic apps. |
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Leonard Murphy Joins AYTM as Senior Strategic AdvisorU.S.-based market research solutions platform AYTM (Ask Your Target Market) has appointed Leonard “Lenny” Murphy in the newly-created position of Senior Strategic Advisor. Murphy will be working with the AYTM team to continue to develop best-in-class innovative solutions for insight generation with a focus on product development, strategic partnerships, and automation. His experience in the market research industry encompasses various leadership and consulting positions, including serving as an advisor and Editor-in-Chief for the market research organization GreenBook. This appointment is in addition to his continuing roles at GreenBook, Gen2 Advisors, and multiple advisory board engagements. |
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Single Serve Wine Survey: Consumers Not Concerned About PackagingWhen you think about buying wine, your mind probably goes to either full sized bottles at grocery stores or single glasses at restaurants or bars. But a new wave of wine products is trying to mix those two concepts. According to Packaging Digest, single serve wine that’s sold in actual bottles or innovative packaging is gaining popularity, especially among millennials. The convenience of single serve packaging lends itself well to individual consumers or those who want to enjoy wine at special events. So how many consumers like the idea of single serve wine? We asked 1,000 respondents on August 18-19 about their thoughts on this growing sector of the wine industry. |
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Meditation Survey: Practitioners Likely to Stick With ItMeditation is becoming an increasingly popular method of unwinding and getting rid of stress. There are many different ways for people to go about meditating, but mobile apps and similar services like Headspace are becoming increasingly popular with connected consumers who want a simple way to clear their heads. In fact, meditation is one of several growing complementary health approaches in the U.S., according to the National Institutes of Health. So how many people have tried meditation? And how many are likely to utilize apps and services to help them meditate? We asked 1,000 respondents on August 17-18 about their thoughts on complementary and alternative health practices like meditation. |
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Campaign of the Week: Gap #DoYou Campaign Highlights IndividualityThe Gap is trying to differentiate its brand from the competition in the eyes of fall shoppers. The company’s new #DoYou campaign highlights individuality in Gap clothing and accessories using some popular fashion influencers. So how many clothing buyers like this type of messaging? And how might this campaign impact The Gap’s sales? We asked 1,000 consumers on August 15-16 about their opinions of various clothing brands. Then we tested one of The Gap’s latest ads to see if it made any impact. |
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Niche Social Sites Survey: Users Interested in Food, EntertainmentWhen you think about social media sites, your mind probably goes right to major players like Facebook and Twitter. Or you might consider some more trendy apps like Instagram and Snapchat. But all of those platforms are made to appeal to fairly wide audiences. And according to some reports like this one from Social Media Week, there’s actually a growing market for niche social sites like those aimed just at particular interest groups. So how many social media users are interest in those niche related sites? And how many have already used them? We asked 1,000 respondents on August 14-15 about their thoughts on niche social sites. |
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Social Travel Survey: Instagram, Snapchat Users Likely to See InfluenceSocial media is having a huge impact on a variety of industries. But since so many people use social media to document their travels and adventures, it has the ability to have a particularly large impact on the travel industry. According to Emoderation, platforms like Instagram and Snapchat can have a particularly big impact on travelers and their social media followers. So how many people use social media to document their travels? And how many social media users let those posts impact their travel decisions? We asked 1,000 respondents on August 12-13 about their travel habits and what they think about the impact of social travel. |
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Juice Bars Survey: Consumers More Likely to Make Juice at HomeWith so many consumers becoming increasingly concerned with health and wellness, the juice bar industry appears to be thriving. According to QSR Magazine, a few growing trends like green juice and smoothies are having an impact on the industry, but the category as a whole isn’t growing as much as it may seem. So how many consumers regularly patronize these juice bars? We asked 1,000 respondents on August 10-12 what they think about juice and smoothie bars and if the industry is poised for more growth. |
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Handmade Shopping Survey: Many Purchases Still Made In PersonHandmade shopping has grown in popularity in recent years thanks to the introduction of online marketplaces like Etsy, along with some consumers’ increasing desire to support independent businesses and entrepreneurs. In fact, as reported by Handshake, there’s actually a rising demand for handmade items in the gift industry as a whole. So how many consumers have taken part in handmade shopping? And what factors can impact those buying decisions? We asked 1,000 respondents on August 9-11 about their thoughts on the market for handmade products. |
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Campaign of the Week: Walmart Snapchat Ads Promote PatriotismSnapchat is becoming an increasingly attractive platform option for advertisers. And during the Olympics, some brands are taking the opportunity to spread messages of patriotism on the platform. One such brand is Walmart, which is using Snapchat ads to promote its renewed commitment to invest in American manufacturing. So just how might this new advertising format impact Walmart? We asked 1,000 respondents on August 11 about their shopping habits and then tested how the ad affected buying decisions. |
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Virtual Currency Survey: Consumers Don’t See Security BenefitsIn recent years, some new systems of currency have surfaced. Notably, Bitcoin has emerged as a big name in the market of online currencies that aren’t tied to any official government entities. In fact, a recent report from CoinDesk suggests that there’s a growing variety of people using Bitcoin for various online exchanges and purchases. So how many people have used virtual currencies like Bitcoin and how many are likely to do so in the future? We asked 1,000 respondents on August 10 what they think about virtual currency systems and their potential uses. |
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Gas Mileage Survey: Factor Getting More Important for Car BuyersConcerns about the environment and travel costs along with technological advances throughout the automotive industry have led to regular increases in the gas mileage of vehicles. In fact, according to Green Car Reports, the average gas mileage of new cars in the US recently reached an all time high. So just how much do consumers care about gas mileage when it comes to making car purchases? We asked 1,000 respondents on August 8 about gas mileage and its impact on purchase decisions. |
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Healthy Drinks Survey: Consumers Look for Low Calorie DrinksAlcoholic beverages aren’t traditionally considered to be especially healthy. But as consumers become more concerned about the ingredients of their food, the companies that make beer, wine and cocktail ingredients have taken notice. Now, there are even studies, like this one from ScienceNordic, that suggest even beer isn’t as unhealthy as consumers had previously thought. So what do consumers think about alcoholic beverages that include some healthier ingredients? We asked 1,000 respondents on August 7 what they think about the options out there for healthy drinks. |
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Sustainable Fashion Survey: Sustainability Can Contribute to Ethical ImageAs consumers become more and more concerned with sustainability, environmental concerns are making an impact on many different industries. Even fashion and retail companies are starting to consider sustainability and other ethical manufacturing practices in order to appeal to consumers. In fact, fast fashion is one of the biggest polluting industries in the world, according to EcoWatch. Sustainable fashion brands are trying to combat that trend and provide some ethical retail alternatives. So what do consumers think about sustainable fashion? We asked about 900 respondents about their retail shopping habits and their thoughts on sustainable brands. |
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Campaign of the Week: San Francisco’s Avocado Mural Serves as a Subtle AdAdvertisements can take many different forms. You have print ads, video ads, outdoor ads and even ads that don’t really look like ads. One of those campaigns was recently launched in San Francisco by the California Avocado Commission. The ad appears as an outdoor mural depicting avocados in front of the San Francisco skyline. But although it was paid for by the California Avocado Commission, it doesn’t have any of the traditional markings of an advertisement. So how much of an impact can a non-traditional ad like this have? We asked over 900 consumers about their thoughts on avocados and then tested how the ad might impact their opinions. |
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Back to School Technology Survey: Students Most Likely to Buy TechBack to school season is just around the corner, which means that back to school shopping season has already begun. According to Offers.com, back to school spending has increased in recent years. And a big part of that increase could be due to the rising popularity of certain tech devices that could be useful for students. So how many back to school shoppers are likely to purchase tech this year? And what factors go into making those back to school technology purchases? We asked 1,000 respondents their thoughts on back to school shopping and the growing back-to-school technology market. |
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Mobile Travel Apps Survey: Deals, Research Among Top MotivatorsMobile applications are becoming a big part of many different industries – including travel. Mobile travel apps can help consumers do everything from researching room rates to planning out routes. In fact, a recent study by TripAdvisor found that nearly half of travelers around the world use smartphones to plan or book their travels. So how many people have used mobile travel apps? And what types of functions do they look for in those apps? We asked 1,000 respondents about their thoughts on mobile apps and travel. |
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Food Trucks Survey: Industry Mainly Made Up of Small BrandsFood trucks are becoming increasingly popular among consumers in markets around the country. From mobile coffee carts that drive around cities throughout the day to specialty trucks that set up shop at special events, more and more people are starting to realize the benefits of mobile restaurants. In fact, a recent report by Mobile-Cuisine.com shows that the food truck industry was worth about $1.2 billion as of 2015. So how many consumers have patronized food trucks at some point? And what do they think of buying food from mobile vehicles? We asked 1,000 consumers their thoughts on the booming food truck trend. |