BLOG ARCHIVE: ALL POSTS FOR September 2016

On Demand Services Survey: Most Agree Services Will Gain Popularity

On Demand Services Survey: Most Agree Services Will Gain Popularity

Today’s consumers aren’t known for having especially lengthy attention spans. When they purchase products or services, they want to receive them right away. That’s why on-demand services ranging from same-day delivery to immediate streaming services have grown in popularity in recent years. In fact, a vast majority of consumers have used services that are part of the on-demand economy, according to a report from Burson-Marsteller. So how many consumers regularly use on-demand services? And which ones are most popular? We asked nearly 1,000 respondents September 25-30 about their thoughts on the on-demand economy.

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Campaign of the Week: Chipotle Open Letter Focuses on Food Safety

Campaign of the Week: Chipotle Open Letter Focuses on Food Safety

After Chipotle customers experienced food safety issues related to norovirus and E. coli outbreaks at the company’s restaurants earlier this year, the company has struggled. Chipotle has tried a number of different promotions to win back its customers, but it hasn’t done a whole lot to address customers’ real concerns. But recently, the company launched a campaign with videos, other ads and an open letter from its founder explaining what the company is doing to better its food safety practices. Could this type of initiative help Chipotle win back some customers? We asked 1,000 respondents on September 24-28 about their eating habits and their thoughts on Chipotle’s latest campaign.

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Wireless Headphones Survey: Not Many New Buyers Likely in Next Year

Wireless Headphones Survey: Not Many New Buyers Likely in Next Year

Wireless headphones have been around for awhile. But with the release of the iPhone 7, which doesn’t have a traditional headphone jack, wireless headphones are likely to get even more popular. And according to research from Futuresource Consulting, the market for headphones in general is growing and seeing increased prices as consumers begin to demand more and more features. So how many are likely to support this growing segment of the market? We asked 1,000 respondents on September 23-27 about their thoughts on wireless headphones and the headphones market in general.

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Last Minute Travel Survey: Most Would Consider Booking Late for Deals

Last Minute Travel Survey: Most Would Consider Booking Late for Deals

Last-minute travel is a growing trend for consumers, according to Skift, especially when travelers can find deals on those last-minute trips. But travel isn’t always something that people can do without some planning involved. So how many consumers are actually interested in last-minute travel deals? And where do travelers go to look for those deals? We asked 1,000 respondents on September 22-26 about their thoughts on last-minute travel.

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Ethical Food Survey: Ethics a Small Concern for Food Consumers

Ethical Food Survey: Ethics a Small Concern for Food Consumers

Ethics can be an important factor for consumers when considering a wide variety of different products. But it can be particularly important for people when it comes to their food choices. According to Mintel, ethical food consumers are particularly concerned about the treatment of animals. But there can be a number of other important considerations as well. So how many consumers are concerned with ethical food options? And what are some of their favorite ethical food brands? We asked 1,000 respondents on September 21-24 about their food choices and what drives some of their purchases.

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Parenting Apps Survey: Not Many Parents Interested in Family Apps

Parenting Apps Survey: Not Many Parents Interested in Family Apps

Today, you can find mobile apps for just about any function. You can even use mobile apps to help with different aspects of parenting, from keeping kids entertained to finding healthy food options, according to this list from PBS Parents. So how many parents have found mobile apps to be helpful when it comes to parenting? And what are some of the top brands in this space? We asked 1,000 respondents on September 19-22 about their thoughts on mobile apps and how they might fit into parenting. Read more

Campaign of the Week: Motorola Ad Wants You to Skip the Sevens

Campaign of the Week: Motorola Ad Wants You to Skip the Sevens

There’s a lot of buzz surrounding the release of the new iPhone 7. But Motorola thinks it has better options for consumers. The company recently released an ad campaign where it suggests that customers “skip the sevens” and go with a Moto Z with Moto Mods instead. The ad explains why some of its features are superior to those that come with the new iPhones. But how many consumers are likely to appreciate the messaging? We asked 1,000 respondents on September 18-21 about their thoughts on the cell phone market and then tested the new Motorola ad to see if it had any impact.

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Vehicle Entertainment Survey: Drivers More Likely to Use Built-In Options

Vehicle Entertainment Survey: Drivers More Likely to Use Built-In Options

Vehicles are getting more technologically advanced, even when it comes to entertainment options. But those advances don’t necessarily have to just involve the vehicles themselves. Since smartphones are becoming such a huge part of daily life for so many consumers, it makes sense that services like Apple CarPlay and Android Auto are catching on to allow consumers to simply connect those devices to their vehicles. In fact, this report by Abalta suggests that smartphones might be a big part of the connected car industry going forward. So how many consumers are connecting their smartphones to their vehicles? And how do those options compare to other vehicle entertainment options? We asked 1,000 respondents on September 15-17 about their thoughts on the different options for vehicle entertainment.

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Local Beer Survey: Other Local Beverages More Popular

Local Beer Survey: Other Local Beverages More Popular

Beer drinkers have the opportunity to purchase beverages from all around the world. But currently, it seems that more and more beer consumers are going local. According to data from Nielsen, local beer options are especially popular with craft beer drinkers. So how many consumers are likely to purchase local beer compared with other domestic and import options? We asked 1,000 respondents on September 14-16 about their beverage purchases and their thoughts on local beer.

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Personalization Survey: Relevance Seen as an Important Factor

Personalization Survey: Relevance Seen as an Important Factor

There are many different ways that businesses can go about trying to appeal to consumers. But currently, personalization seems to be key. Platforms like Google and Facebook give businesses plenty of opportunities to target users so that they see only the most relevant, personalized ads and content. In fact, marketers tend to see personalization as one of the most important factors in marketing campaigns, according to Advertising Age. So how many consumers think that marketing personalization is an effective tactic? And how many are likely to make purchases based on advertising or content that is personalized to them? We asked 1,000 respondents on September 13-15 about their thoughts on this growing trend.

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Campaign of the Week: American Airlines Attracts World’s Greatest Flyers

Campaign of the Week: American Airlines Attracts World’s Greatest Flyers

American Airlines recently launched an ad campaign that puts the focus on its flyers. The company’s print and video ads describe how the world’s greatest flyers act during flights, and then goes onto state that “the world’s greatest flyers fly American.” So how do actual flyers feel about this ad campaign? We asked 1,000 respondents on September 12-14 about their flying habits and their thoughts on different airlines, then tested one of the ads to see if it had any impact.

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Social Media Gaming Survey: Players Likely to Continue This Year

Social Media Gaming Survey: Players Likely to Continue This Year

Social gaming has emerged as a new but fairly successful niche industry over the last several years. Big names like Candy Crush and Bejeweled Blitz have taken over on sites like Facebook and even spawned mobile apps and standalone versions. And according to Statista, the industry could be poised for even more growth over the next few years. So just how big could social media gaming get? We asked 1,000 respondents on September 11-13 about their thoughts and habits surrounding social gaming.

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Sustainable Travel Survey: Factor Not as Important as Others

Sustainable Travel Survey: Factor Not as Important as Others

Environmental concerns have had an impact on a number of different industries, from food to technology and even housing. And now, some consumers are also starting to consider sustainability when it comes to their travel decisions, according to the World Tourism Organization. So how many consumers are interested in sustainable travel? We asked 1,000 respondents on September 9-10 about their thoughts on travel and sustainability.

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Grocery Delivery Survey: Repeat Customers Likely in Future

Grocery Delivery Survey: Repeat Customers Likely in Future

Online grocery and grocery delivery services like Peapod and Amazon Fresh have started catching on with consumers in recent years, according to a recent report from Internet Retailer. While this segment still only makes up a small part of the overall grocery market, it does appear to be growing. And since grocery is one of the largest retail categories in terms of sales, there’s potential for even more growth in the years to come. So how many consumers have already used grocery delivery services? And how many are likely to do so in the future? We asked 1,000 respondents on September 8-9 about their thoughts on grocery delivery.

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Smart Toys Survey: Video Game Consumers Likely Interested

Smart Toys Survey: Video Game Consumers Likely Interested

It seems like every product category is becoming “smart” these days. You already have smartphones and smart homes. And now, parents and consumers even have a growing selection of smart toys to choose from. These toys often include apps or video game elements that are interactive or connected in some way. According to a recent report from Research and Markets, the market for smart toys is growing and is likely to continue doing so for the years to come. So how many consumers are likely to purchase these smart toys in the coming year? We asked 1,000 respondents on September 7-8 about their thoughts on this growing market segment.

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Campaign of the Week: KFC Instagram Post Utilizes New Zoom Feature

Campaign of the Week: KFC Instagram Post Utilizes New Zoom Feature

Earlier this month, Instagram introduced a new feature that lets users zoom in on photos to see more detail. This feature introduces an interesting possibility for brands, particularly food brands that already tend to use a lot of close-up images of food items to entice consumers. KFC is one brand that has already made use of Instagram’s new Zoom feature in its posts. So what do consumers think about the KFC Instagram post and about this new possibility for food brands? We asked 1,000 respondents on September 4-5 about their thoughts on quick service restaurants and the KFC Instagram post.

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Solar Powered Products Survey: Current Customers Likely to Buy More

Solar Powered Products Survey: Current Customers Likely to Buy More

Solar power is experiencing a boom, according to TechRepublic. And it’s not just big businesses or building owners that are able to take advantage of this technology. Consumers actually now have access to a larger than ever array of solar powered products, from those that can provide power to homes to smaller gadgets that can just perform single functions with the help of solar power. So how many consumers are actually interested in purchasing solar powered products? And what product categories are likely to draw in the most customers? We asked 1,000 respondents on September 3-4 about their thoughts on solar powered products.

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Vehicle History Reports Survey: Reports Already Gaining Popularity

Vehicle History Reports Survey: Reports Already Gaining Popularity

Vehicle history reports services like Carfax and AutoCheck have become more popular with used car consumers in recent years. Those services aren’t without their faults, according to Consumer Reports. But they can still be helpful for some used car buyers that want to make sure they’re actually getting a good deal on their vehicle purchases. So how many car buyers value the ability to access vehicle history reports? We asked 1,000 consumers on September 1-2 about their car buying behavior and their thoughts on vehicle history reports.

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Comparison Shopping Survey: Consumers Turn to Big Retailers for Info

Comparison Shopping Survey: Consumers Turn to Big Retailers for Info

Comparison shopping is a growing trend right now, especially among online shoppers. According to PPC Hero, consumers are comparison shopping to find the best deals online, and even using their mobile devices to find deals online while also seeing what’s available in stores. Some online retailers and shopping platforms, including Google, Amazon and Nextag, have even started making some product comparison details available right on their websites to make it easier for those looking to compare prices and other information. So how many consumers take part in comparison shopping? We asked 1,000 respondents on August 30-31 about their shopping habits and thoughts on comparison shopping.

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Campaign of the Week: Hyundai Blind Spot Ads Emphasize Safety

Campaign of the Week: Hyundai Blind Spot Ads Emphasize Safety

Hyundai recently released a series of print ads that call attention to some of the safety features included with the company’s vehicles. The Hyundai blind spot ads show just how easy it can be to miss small vehicles in your blind spot. And they also mention the company’s “no-zone” sensors, which can help improve vehicle safety. So what do automotive consumers think about the ads? We asked 1,000 respondents on August 29-30 about their thoughts on Hyundai and the company’s blind spot ads.

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