BLOG ARCHIVE: ALL POSTS FOR January 2017

Entertainment Mobile Apps Survey: Mobile Users Appreciate Simplicity

Entertainment Mobile Apps Survey: Mobile Users Appreciate Simplicity

When it comes to mobile apps, entertainment is a popular function for a lot of users. According to statistics from Nielsen, the apps that fit into entertainment categories make up a significant portion of the mobile app market. With apps that can do everything from streaming music to providing sports scores, it seems that entertainment apps are likely to continue gaining popularity in the years to come. But what do consumers think? We asked 1,000 respondents about their thoughts on entertainment apps and their experience using the various apps in this category.

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Retail Mobile Apps Survey: Current Customers Likely to Continue Using Apps

Retail Mobile Apps Survey: Current Customers Likely to Continue Using Apps

Mobile apps have made their mark on a number of different industries. For retail companies, mobile apps make it possible to easily sell products to customers directly on their smartphones or mobile devices. And mobile commerce is growing fast, according to a report from eMarketer. So how many consumers regularly shop using mobile apps? And what do they think about the future of mobile commerce? We asked 1,000 respondents about their thoughts on retail mobile apps and mobile shopping.

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Brunch Survey: Meal Popular on Sundays, Special Occasions

Brunch Survey: Meal Popular on Sundays, Special Occasions

Brunch is a popular but somewhat divisive meal, according to a report from the Washington Post. But online searches for brunch have increased in recent years. And new trends and menu items have popped up at restaurants all over the country. So how many consumers and families are going out for brunch on a regular basis? We asked 1,000 respondents about their thoughts on this popular meal and how often they actually take part.

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Campaign of the Week: Pizza Hut “The Outdoers” Campaign Offers Sitcom-Style Ads

Campaign of the Week: Pizza Hut “The Outdoers” Campaign Offers Sitcom-Style Ads

A new ad campaign from Pizza Hut claims that “Nobody out-pizzas the Hut.” The ad campaign features sitcom-style ads where people show how they can’t be outdone in various aspects of life. One ad, for example, shows an enthusiastic music fan. So how do consumers feel about this type of ad campaign? We asked 1,000 respondents about their pizza buying habits and then tested the impact of the ad.

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Self-Service Kiosks Survey: Consumers Appreciate Multiple Options

Self-Service Kiosks Survey: Consumers Appreciate Multiple Options

When completing a transaction at a store, restaurant or similar business, you probably think of traditional checkout lane with a live cashier. But the process is changing for some businesses. And self-service kiosks are replacing some of those traditional checkout lanes. According to Kiosk Marketplace, the majority of consumers prefer using retail kiosks instead of going through traditional checkout lines if it means shorter wait times. So what do consumers think about this new wave of self-service technology? We asked 1,000 respondents about their thoughts on self-service kiosks and how they can impact the retail experience.

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Crossover Vehicles Survey: Category Poised for Significant Growth

Crossover Vehicles Survey: Category Poised for Significant Growth

The popularity of crossover vehicles is growing, according to sales data from Good Car Bad Car. The slightly smaller versions of SUVs come in many makes and models. But almost every major automotive brand now offers at least one vehicle in this space. So what do consumers think about this growing automotive trend? We asked 1,000 respondents about their vehicle buying habits and their thoughts on future purchases.

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High-Tech Cocktails Survey: Few Likely to Go Out of Their Way for Technology

High-Tech Cocktails Survey: Few Likely to Go Out of Their Way for Technology

There’s a new wave of cocktails making their mark on the beverage industry. Bars and other businesses are using a wide array of new high-tech devices to improve their brewing techniques and mixology, as reported by this Bloomberg video. But how many consumers are really interested in this new wave of high-tech cocktails? We asked 1,000 respondents about their thoughts on the beverage industry and whether or not technology might have an impact on their buying habits going forward.

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Live Video Survey: One-Time Viewership Growing More Than Regular Viewership

Live Video Survey: One-Time Viewership Growing More Than Regular Viewership

Live video is a huge growing trend online. According to a report from Livestream, the majority of online and mobile consumers viewed more live video in 2016 than they did in 2015. And there are plenty of different platforms people can use to watch live video and even to post their own. So how many consumers have viewed live video online? And can it be an effective method for brands to reach out to consumers? We asked 1,000 respondents about their thoughts on live video and connecting with brands online.

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Campaign of the Week: Snickers Ad Warns About the Perils of Hunger

Campaign of the Week: Snickers Ad Warns About the Perils of Hunger

If you’re hungry, you might risk making some really bad decisions. At least, that’s the premise of a new Snickers ad that’s part of the company’s “Hungry? Eat a Snickers” ad campaign. In the ad, an office worker is visited by a scruffy, frozen version of himself from the supposed future, who warns him to eat a Snickers before his next meeting in order to avoid accepting a transfer to a frozen tundra. So just how do consumers react to this type of ad? We asked 1,000 respondents about their candy buying habits and then tested the impact of this latest Snickers ad.

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Handheld Gaming Survey: Consumers Prefer Devices With Multiple Purposes

Handheld Gaming Survey: Consumers Prefer Devices With Multiple Purposes

The global gaming market is growing, according to data from Newzoo. And as mobile technology grows, handheld games might also become more relevant. In fact, a new gaming console from Nintendo, slated for release next month, offers a combination between a traditional gaming console and a handheld gaming console. So how many consumers are interested in handheld gaming? We asked 1,000 respondents about this sector of the gaming industry and their thoughts on future growth.

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Pet-Friendly Travel Survey: About Half Care More About Pets’ Comfort

Pet-Friendly Travel Survey: About Half Care More About Pets’ Comfort

Pet-owning consumers are increasingly willing to spend on various products and services for their furry friends. And that willingness to spend is also having an impact on the travel industry. But according to a study from TripAdvisor, not all pet owners are satisfied with the accommodations that are available for them to stay with their pets while traveling. So how many pet owners are interested in pet-friendly travel options? And what are some of the most accommodating brands out there currently? We asked 1,000 respondents about their thoughts on pet-friendly travel.

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Healthy Living Survey: Parents More Likely to Make Health Related Purchases

Healthy Living Survey: Parents More Likely to Make Health Related Purchases

American consumers are seemingly becoming more health conscious, but there’s still more work to be done according to the President’s Council on Fitness, Sports & Nutrition. Regular physical activity and healthy eating habits are essential to keeping both kids and adults healthy. And there are many brands and products out there that can potentially help. Many of those products are especially popular this time of year when people are just starting to work on their new year’s resolutions. But how many consumers are likely to make health or fitness related purchases in the coming months? We asked 1,000 respondents about their habits and their thoughts on healthy living.

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Campaign of the Week: AT&T Ad Highlights Mobile Entertainment Options

Campaign of the Week: AT&T Ad Highlights Mobile Entertainment Options

Mobile streaming and entertainment options have become a pretty big deal. And a recent AT&T ad calls attention to that by referencing a ton of different TV shows and movies that you can watch on your mobile device data-free if you have AT&T and DirecTV. So how do consumers respond to this latest ad? We asked 1,000 respondents about their thoughts on different mobile brands and then tested the impact of this ad campaign.

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Consumer Robotics Survey: Most Interest Centered Around Cleaning Robots

Consumer Robotics Survey: Most Interest Centered Around Cleaning Robots

Robots might seem futuristic to many consumers. But there are actually several different uses and applications for robotic products on a consumer level. According to Business Insider, the robotics industry is shifting a bit from catering mostly to industrial clients to offering more options for individual consumers. So how many are interested in owning robotic products? We asked 1,000 respondents about their thoughts on the consumer robotics industry.

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Self-Parking Cars Survey: Drivers Lack Trust in New Parking Features

Self-Parking Cars Survey: Drivers Lack Trust in New Parking Features

As automotive manufacturers work toward developing autonomous vehicles, consumer remain wary. But there are some other high-tech features that drivers can potentially use to get a taste of self-driving cars without having to give up all of their control right away. For instance, some cars include self-parking features that drivers can use to do things like parallel park. However, according to AAA, drivers still don’t fully trust those features either. So what do consumers think about self-parking cars? We asked 1,000 respondents about their thoughts on these automotive features.

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Coffee Beer Survey: Craft Beer Drinkers More Likely to Be Interested

Coffee Beer Survey: Craft Beer Drinkers More Likely to Be Interested

Coffee and beer are both incredibly popular beverages on their own. But now, they’re even gaining some notoriety together. Coffee flavored beer has been around for years. But according to the Weekender, it’s gaining even more popularity with the rise of more specialized craft beer options. So how many coffee and beer drinkers also enjoy coffee beer? And what brands are at the forefront of this growing trend? We asked 1,000 respondents about their thoughts on coffee beer.

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Consumer Privacy Survey: Consumers Appreciate Transparency From Brands

Consumer Privacy Survey: Consumers Appreciate Transparency From Brands

Consumer privacy is a big issue in today’s world, especially with the number of people who shop, share or otherwise interact with people or brands online. According to the Pew Research Center, most consumers want privacy online, but don’t feel like complete privacy is actually possible. But businesses that interact with customers online and elsewhere can still take care with how they use customer data. We asked 1,000 consumers about their thoughts on privacy issues and how different privacy related situations might impact their perceptions of various brands.

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Campaign of the Week: Heineken Ad Says There’s More Behind the Star

Campaign of the Week: Heineken Ad Says There’s More Behind the Star

A new ad campaign from Heineken features sort-of-recognizable actor Benicio del Toro. The video ad shows people coming up to the star and recognizing him, but then confusing him with other popular actors. And the beer brand has used that to draw parallels to its own beer, since it has been sold around the world for nearly 150 years, but isn’t always thought of as one of the major players in the beer industry. So what do consumers think about this new ad campaign? We asked 1,000 respondents about their thoughts on different beer brands and then tested the impact of this latest ad.

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Cloud Technology Survey: Tech Understanding Not Improving

Cloud Technology Survey: Tech Understanding Not Improving

The number of consumers using “the cloud” is growing, according to Statista. And while the concept behind the cloud might seem elusive or confusing to some, it’s something that has made its mark on so many different online industries. So how many consumers regularly use cloud technology? And what are their thoughts on companies that offer various cloud based products and services? We asked 1,000 respondents about their thoughts on the growing cloud technology market.

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River Cruises Survey: Destination, Price Could Convince Travelers

River Cruises Survey: Destination, Price Could Convince Travelers

One of the growing trends in the travel industry, according to Skift, is the concept of river cruising. River cruises offer more specialized destinations, smaller boats and many of the same amenities as traditional cruise lines. But with only a few major river cruise lines operating, there may also be room for newcomers in the industry. So how many consumers are interested in river cruises? We asked 1,000 respondents about their travel habits and their thoughts on this growing trend.

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