One of the biggest sectors of the growing sharing economy is the concept of ride sharing. Apps like Uber and Lyft have gained significant popularity in just a short amount of time. And they are likely to continue that growth even more. According to a report from RideshareApps.com, 2017 may just be the year that ride sharing services like Uber and Lyft overtake the taxi industry. So how many consumers have already used ride sharing services? And how many are likely to continue doing so in the future?
BLOG ARCHIVE: ALL POSTS FOR February 2017
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Sharing Marketplaces Survey: Buyers Most Concerned About Price of GoodsAccording to data from the Pew Research Center, more than half of consumers have used some type of shared or on-demand service. And while it might not be what most consumers immediately think of when the sharing economy is brought up, marketplace sites like eBay, Amazon and Etsy where users can sell their own handmade or secondhand goods to others is a major part of this growing concept. So how many consumers have made purchases from these sites and how many plan to do so in the future? We asked 1,000 respondents about their thoughts on sharing purchases and ecommerce sites? |
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St. Patrick’s Day Survey: Mobile Marketing Could Help Holiday PromotionsSt. Patrick’s Day is just around the corner. And that could mean big things for certain businesses. According to an infographic from Forbes, Statista and the National Retail Federation, St. Patrick’s Day has actually become a pretty big holiday for businesses like bars, restaurants and retail stores. So how many consumers plan to go out or make purchases for the holiday this year? And what types of consumers are most likely to do so? We asked 1,000 respondents about their plans for the upcoming holiday and their thoughts on different festive promotions. |
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Campaign of the Week: Spotify Ads Call Attention to Unique PlaylistsSpotify is already a big name in the music streaming industry. But the brand is aiming to increase its base of users even more with a series of funny ads that call attention to some of the unique playlists that people create on the platform. With titles like “I don’t know how to make a playlist,” the ads offer comical insights into the experience of using Spotify. So how do consumers view the ads? We asked 1,000 respondents about their use of music streaming services and then tested the Spotify ads to see what kind of impact they might have. |
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St. Patrick’s Day Dining Survey: Local Bars Likely to Be Most PopularSt. Patrick’s Day can be a major holiday for bars and restaurants around the country. According to a study from WalletHub, St. Patrick’s Day leads to a spike in sales for Guinness, cabbage and other festive food and drink items. And many businesses host special events or other promotions in honor of the holiday. So how many consumers are likely to patronize these businesses this year? We asked 1,000 respondents about their plans for St. Patrick’s Day in 2017 and what businesses they’re likely to support. |
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St. Patrick’s Day Shopping Survey: Holiday Promotions Likely to Impact ShoppersYou might think that St. Patrick’s Day is just a day for wearing green or attending a local parade. But it can actually be a big opportunity for businesses. According to data from Fundivo, Americans spend billions of dollars on St. Patrick’s Day. So how many are likely to purchase products related to the holiday this year? And what are the most popular types of products and brands? We asked 1,000 respondents about their plans for St. Patrick’s Day in 2017 and about what purchases they’re likely to make. |
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Smart Products Survey: Consumers Swayed by Convenient FeaturesToday’s products are getting smarter. There are a number of different categories that now label products as “smart” when they’re connected to the internet or use other high-tech features. And this may be able to make a difference in several industries. For instance, more than half of the TVs currently being sold are smart TVs, according to a report from Twice. But there are other growing areas of the market for smart products as well. So how many consumers see a benefit in purchasing smart products? We asked 1,000 respondents about their thoughts on various product offerings in this high-tech sector. |
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Smart Wearables Survey: Social Consumers Likely to Show InterestWearable technology is becoming more common among consumers. And a report from eMarketer estimates that they’re likely to continue gaining popularity in the market for years to come. So how many consumers already own smart wearables? And how many are interested in buying different types of wearable devices in the near future? We asked 1,000 respondents about their thoughts on this growing sector of the tech and accessories industries. |
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Smart Toys Survey: Market Includes More Than Just ParentsThe market for smart toys and connected games is growing in several markets around the world, according to data from Juniper Research. There are many different types of smart toys on the market today. But consumers aren’t without their concerns. So how many currently own smart toys and games? And is the market likely to continue its growth in the coming years? We asked 1,000 respondents about their thoughts on the growing smart toys market. |
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Smart Home Survey: Current Consumers Likely to Keep BuyingHomes across the country are getting smarter. According to data from Coldwell Banker, about half of consumers consider “smart” products or features to be important in their homes. So there are plenty of brands working on releasing new smart or connected home items that consumers can use to better control various aspects of home life. How many consumers currently have smart products in their homes? And how many plan to make those types of purchases in the near future? We asked 1,000 respondents about their thoughts on smart home technology. |
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Sustainable Brands Survey: Consumers Don’t Consider Sustainability EssentialConsumers are going green. According to a study by Nielsen, millennials especially put a lot of emphasis on sustainability when determining which products to buy and which businesses to support. But with environmental issues constantly making headlines, consumers of all ages are more likely than ever to look for sustainable options in a variety of different areas. So how many consumers try to support sustainable brands when possible? We asked 1,000 respondents about their shopping habits and their thoughts on sustainability. |
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Campaign of the Week: Budweiser Super Bowl Ad Highlights HistoryThe Super Bowl has long been considered one of the most popular annual occasions for TV advertisers. And this year was no different. One of the most popular advertisers throughout the years has been Anheuser-Busch, the company behind popular beer brands like Budweiser. This year, the company aired an ad that told the story of one of the company’s founders immigrating to the US. So what did consumers think about this historical ad? We asked 1,000 respondents about their thoughts on different beer brands and then tested the Budweiser Super Bowl ad to see if it had any impact. |
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Sustainable Beauty Survey: Buyers Care About Natural IngredientsThe health and beauty industry, like many others, is putting more of a focus on sustainability and eco-friendly products. In fact, the organic beauty industry is in a state of flux as consumer preferences change, according to Cosmetics Business. So how many health and beauty buyers care about buying organic or eco-friendly products? We asked 1,000 respondents about their thoughts on sustainability when it comes to health and beauty purchases. |
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Sustainable Technology Survey: Buyers Unlikely to Research SustainabilityTechnology isn’t an industry that consumers usually associate with sustainability. In fact, many of the materials used to create things like smartphones, tablets and other popular gadgets are notoriously not eco-friendly. But there are some companies looking to change that. And gadgets like the ones in this list by Popular Mechanics offer some more sustainable alternatives to traditional tech gadgets. So how many consumers are interested in buying sustainable technology? We asked 1,000 respondents about their own tech buying habits and their thoughts on sustainability within the industry. |
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Sustainable Groceries Survey: Shoppers Looking for Practical ItemsSustainability is a growing concern for grocery shoppers, according to a report from Sustainable Brands. There are plenty of different stores and brands that offer sustainable grocery and food options. And there are also many different types of sustainability factors and labels for consumers to consider when making their buying decisions. So how many grocery shoppers actually factor in sustainability when making their food purchases? We asked 1,000 respondents about their thoughts on sustainability when it comes to grocery shopping. |
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Mobile Apps Survey: Brands Can Highlight Different BenefitsConsumers are now more likely to turn to mobile devices when connecting with businesses or other individuals online than they are to use desktop computers. And according to data from comScore, the vast majority of consumers’ time spent on their mobile devices is spent using mobile applications. There are so many different app categories and purposes to appeal to different mobile consumers. But what factors help to drive those mobile app users? We asked 1,000 respondents about their thoughts on mobile apps and different app categories. |
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Campaign of the Week: Walmart Oscars Ad Teases Short Films PromotionWith the Academy Awards just around the corner, Walmart is getting in on the fun with a series of short films based on no more than a simple Walmart receipt. The company released a short teaser to share information about the promotion, which will air during the awards show later this month. So how many consumers are interested in this unique ad campaign? We asked 1,000 respondents about their thoughts on the Walmart brand and then tested the initial ad to see if it would have any impact. |
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Food Apps Survey: Quick Service Restaurants Dominate CategoryFood apps are becoming more common. Quick service restaurants in particular have found new and unique ways to interact with mobile consumers via apps, according to data from Business Insider. But other food businesses like stores and retail brands can also potentially use mobile apps as part of their strategies. So how many consumers use mobile apps to find food options or otherwise shop for food or drink products? We asked 1,000 respondents about their thoughts on food related mobile apps. |