BLOG ARCHIVE: ALL POSTS FOR May 2017

Flag Football Survey: Few Have Heard About New League

Flag Football Survey: Few Have Heard About New League

There’s a new sport in town — or at least there will be in 2018. The American Flag Football League is slated to start games in the summer of next year. And there are some big names getting involved. Retired NFL players Michael Vick and Justin Forsett have committed to playing in the inaugural game. And the league is hopeful of getting even more former athletes involved as well, according to Bleacher Report. But what do potential viewers think of this new league? How many would be willing to give this sport a watch? And how might it compare to other sports? We asked 1,000 respondents about their viewing habits and their thoughts on the new flag football league.

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Campaign of the Week: Budweiser Camo Bottles Arrive in Time for Memorial Day

Campaign of the Week: Budweiser Camo Bottles Arrive in Time for Memorial Day

Budweiser has long been known for its patriotic advertising and branding campaigns. But the company is taking it to a new level this summer with a limited edition line of camouflage bottles. The bottles are supposed to honor those who have served. And the campaign kicks off just in time for Memorial Day. So how many consumers like the idea of the Budweiser camo bottles? We asked 1,000 respondents about their beer purchasing habits and then tested the new bottles to see if this unique branding campaign might make any impact.

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Convenience Stores Survey: Drone Delivery Could Impact Consumers

Convenience Stores Survey: Drone Delivery Could Impact Consumers

Despite the waning popularity of brick-and-mortar stores in general, convenience stores have been able to keep sales relatively strong, according to a recent report from Nielsen. But future tech innovations might be able to cut into that business a bit, just as online stores have been able to take over a significant amount of business from traditional retail stores. So how many consumers currently shop at convenience stores regularly? And are their shopping habits likely to change at all in the future? We asked 1,000 respondents about their thoughts on convenience stores and how online shopping might impact those purchases in the future.

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Ad Campaign of the Week: Dove Real Beauty Bottles Make Little Impact

Ad Campaign of the Week: Dove Real Beauty Bottles Make Little Impact

For years, Dove has worked to create an image that is accepting of all different definitions of beauty. And now, the company has taken that idea to a new level by actually creating a limited edition line of bottles that come in a variety of different shapes and sizes — just like the company’s customers. But a recent report from the Guardian suggests that many consumers found this campaign to be more patronizing than uplifting. So how do beauty consumers react after seeing the ad? We asked 1,000 respondents about their thoughts on the Dove brand and then tested the ad to see if it made any impact.

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Ad Blocker Survey: Intrusive Ads Can Negatively Impact Users

Ad Blocker Survey: Intrusive Ads Can Negatively Impact Users

No matter where you go online, you’re likely to run into some online ads. There are plenty of different types of ads. And companies like Google have made incredible sums from selling the ad space. But now, the company may be considering incorporating an ad blocking feature into its Google Chrome browser, according to a report from the Wall Street Journal. This may seem counterintuitive, but it could potentially help people avoid ads that have too much of a negative impact on the browsing experience. So what do consumers think of how online ads impact their experience online? And how many would consider using ad blockers to avoid certain ads? We asked 1,000 respondents about their thoughts on ad blockers and online ads.

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Ad Campaign of the Week: Nike Breaking2 Fails But Succeeds

Ad Campaign of the Week: Nike Breaking2 Fails But Succeeds

For its latest marketing campaign, Nike got extremely ambitious. Partnering with some marathon runners and other brands, the company set out to break the two-hour barrier that has long been considered impossible for marathoners to crack. While none of the runners actually achieved that ultimate goal, they came very close. And the marketing and advertising campaign surrounding Nike Breaking2 could still have some positive effects for the brand. So what do consumers think about the campaign? We asked 1,000 respondents about their thoughts on the Nike brand and the Breaking2 campaign.

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New Health Care Bill Survey: Less Than Half of Republicans Support Bill

New Health Care Bill Survey: Less Than Half of Republicans Support Bill

The new health care bill that recently passed in the House of Representatives has created quite a stir. Many Americans don’t seem to favor the bill very highly, according to a report from CBS news. In fact, AYTM’s survey results reveal that even Republicans are less than enthusiastic about the bill, with just under half saying they have a positive opinion of it. But changes may still come from a Senate re-write or other sources. So how many Americans like the idea of the new bill? And have opinions about the Affordable Care Act changed through all of this? We asked 1,000 respondents about their thoughts on the current state of American health care and about the new American Health Care Bill making its way through Congress.

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Ad Campaign of the Week: McDonald’s Frork Infomercial Uses Humor

Ad Campaign of the Week: McDonald’s Frork Infomercial Uses Humor

McDonald’s recently unveiled a new line of premium sandwiches. And the company decided to take a unique approach to marketing them — a new product infomercial. The new product that McDonald’s is supposed to be pushing in its infomercial is called a “frork,” which is essentially a fork made with french fries. It’s ridiculous, as the commercial points out. But could it actually have a positive impact on consumers? We asked 1,000 respondents about their fast food buying habits and then tested the ad to see if it made any difference.

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Aspirational Brands Survey: Tech Purchases Gaining Popularity

Aspirational Brands Survey: Tech Purchases Gaining Popularity

Americans are becoming more frugal and less concerned with status items. In fact, 55% of consumers said that they make aspirational purchases, like buying designer items or expensive status symbols, less often now than they did just five years ago. And according to a report from NPD Group, the idea of aspirational brands is currently undergoing a major shift. Where consumers once were willing to stretch their budgets to make purchases based on status or style, many are now more concerned with practicality and saving money. So is it still a good strategy for certain businesses to use that aspirational or status angle when trying to sell goods that are relatively pricey? Or is that idea no longer relevant with today’s consumers? We asked 1,000 respondents about their shopping preferences and their thoughts on aspirational purchases.

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