BLOG ARCHIVE: ALL POSTS FOR June 2017

Campaign of the Week: Budweiser Enlists Adam Driver to Reward Military Family

Campaign of the Week: Budweiser Enlists Adam Driver to Reward Military Family

A new video campaign from Budweiser aims to highlight the company’s commitment to supporting military veterans and their families just in time for the Fourth of July. For this campaign, Budweiser enlists the help of actor Adam Driver, who is a veteran himself, and also partners with charitable organization Folds of Honor. The video features Driver visiting a military family and awarding a scholarship to a daughter who has had to work very hard to afford school due to her father’s injuries from military service. So what do consumers think of this type of campaign? We asked 1,000 about their thoughts on the Budweiser brand and then tested the video to see if it made any impact.

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Pokémon Go Survey: Former Users Open to Playing Game Again

Pokémon Go Survey: Former Users Open to Playing Game Again

Pokémon Go, the augmented reality based mobile app that took the world by storm last year, is about to celebrate its one-year anniversary. Niantic announced a series of summer events to celebrate the app’s anniversary and promote some upcoming features. But although the game remains relatively popular, it hasn’t exactly retained the massive base of users that it attracted right after its initial release. So how many people still use the Pokémon Go app regularly? And how many might consider using it again if Niantic unveils some new interesting features? We asked 1,000 respondents about their thoughts on Pokémon Go and their mobile app downloading habits.

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Campaign of the Week: Delta Mural Looks to Appeal to Online Daters

Campaign of the Week: Delta Mural Looks to Appeal to Online Daters

In a new campaign that aims to appeal to young people and online daters, Delta looked to an unusual format — wall murals. The Brooklyn mural features images of exotic locales so people can take photos in front of them. It also includes the Delta logo and the thought “world travelers are more likely to be swiped right.” So what do consumers think about the Delta dating wall? And what might images of the promotion do for the brand’s image? We asked 1,000 respondents about their flying habits and then tested the campaign to see if it made any impact.

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Amazon Buys Whole Foods: Half of Consumers Open to Online Shopping

Amazon Buys Whole Foods: Half of Consumers Open to Online Shopping

Amazon made waves late last week when the ecommerce giant announced plans to purchase organic grocery chain Whole Foods. There are many different reasons why Amazon might want to purchase Whole Foods. And it’s safe to say that this acquisition could lead to some changes for the grocery industry as a whole. So what do consumers think about Amazon buying Whole Foods and about online grocery shopping and other alternative options? We asked 1,000 respondents about their thoughts on Amazon and Whole Foods and how the purchase might impact their grocery shopping habits.

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Ad Campaign of the Week: Nike Kevin Durant Ad Airs After NBA Finals

Ad Campaign of the Week: Nike Kevin Durant Ad Airs After NBA Finals

The NBA Finals captivated much of the sports world over the past week. And Nike was ready to capitalize on that with an ad campaign starring Kevin Durant. The ad, titled “Debate This,” features a lot of the criticism that Durant has faced throughout the early parts of his career, along with Durant constantly proving those critics wrong. So how much might this ad impact people’s buying habits? We asked 800 respondents about their opinions on Nike and other sporting goods brands. Then we tested the ad to see if it made any impact.

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Virtual Reality Survey: Most Buyers Plan to Support Favorite Brands

Virtual Reality Survey: Most Buyers Plan to Support Favorite Brands

It’s been a few years since the idea of virtual reality devices for individuals first came to the attention of consumers. And in that time, several companies have released their own versions of those VR devices. But not all of them have caught on with consumers like others, according to recent data from Nielsen. But there could be significant growth in the industry over the next few years. So how many consumers are interested in virtual reality? And what devices are likely to be the most popular? We asked 1,000 respondents about their thoughts on this growing tech trend.

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What’s the best possible package combination I can create? – Conjoint

What’s the best possible package combination I can create? – Conjoint

Need to figure out the best combination of features for your future product, service or package? Wouldn’t it be great if you could also figure out the best combo to offer to each cluster of your target audience—and figure out your audience clusters automatically? We’d like to announce one of our latest additions to our survey platform, the new drag-and-drop Conjoint question type.

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GRIT Report: Top innovators, and some revealing disagreements on research’s future

GRIT Report: Top innovators, and some revealing disagreements on research’s future

In the latest GreenBook Research Industry Trends (GRIT) report for Q1-Q2, we’re proud to report that we were again voted one of the top 50 innovators in the industry, up twelve places from last year!

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Ad Campaign of the Week: Bacardi Ad Emulates Instagram’s Boomerang

Ad Campaign of the Week: Bacardi Ad Emulates Instagram’s Boomerang

As temperatures increase, brands are coming out with more and more summer-themed ads. The latest ad campaign from liquor brand Bacardi features a summery town — but all the residents are trapped in what appear to be looping images, popularized by Instagram’s Boomerang. Once they add in some Bacardi, the people are able to break free and enjoy the summer. So what do consumers think of the ad? We asked 1,000 respondents about their liquor buying preferences and then tested the ad to see if it made any impact.

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Paris Agreement Survey: Americans Concerned About Economy, Environment

Paris Agreement Survey: Americans Concerned About Economy, Environment

The White House recently announced plans to pull out of the Paris Climate Accord, an agreement between 197 countries around the world to limit global warming. According to a study by the Yale Program on Climate Change Communication, the majority of Americans support the Paris Agreement and think the U.S. should continue to hold up its part of the bargain. But now that the President has already announced the U.S. will pull out of the agreement, have opinions changed? We asked 1,000 respondents about their thoughts on the Paris Agreement and its potential impact on the economy and the environment.

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Ad Campaign of the Week: My Oreo Creation Appeals to Social Media Users

Ad Campaign of the Week: My Oreo Creation Appeals to Social Media Users

Over the last several years, Oreo has released a plethora of new flavors. And now, the iconic brand is turning to its customers to come up with its newest creation. As part of a social media and advertising campaign, the My Oreo Creation contest challenges people to share their own flavor ideas with the brand on social media for a chance to win prizes. So what do consumers think about this idea? We asked 1,000 respondents about their snack buying habits and their thoughts on the Oreo brand. Then we tested an ad affiliated with the My Oreo Creation contest to see if it made any impact.

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