When you think of the Mercedes-Benz brand, you probably associate it with affluent, established consumers who have found success in their professional and personal lives. But a new campaign from the automotive brand is forcing some to rethink that perception. The Mercedes-Benz “Grow Up” campaign features some younger consumers and more modern storylines. But could the campaign actually change any of those existing opinions? We tested the ad with 1,000 respondents to see if it changed any perceptions.
BLOG ARCHIVE: ALL POSTS FOR August 2017
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University of Georgia and AYTM Partner to Further Enhance the Master of Marketing Research ProgramAYTM is proud to announce that we’re the newest advisory board member and partner of the globally-renowned Master of Marketing Research (MMR) program at the University of Georgia’s Terry College of Business. The partnership is focused on bringing our world-class research tools and access to over 25 million respondents to UGA MMR students. This is our first major university partnership, which will educate and empower the next generation of market researchers. |
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Autonomous Ride Sharing Survey: Consumers Still Wary of Safety IssuesThroughout the past several years, two major trends have created a lot of buzz within the automotive industry: autonomous vehicles and ride sharing. And now, big players in ride sharing are investing in autonomous vehicle technology to potentially use it in the future. A study from BCG Perspectives found that autonomous driving technology could have a big impact on car sharing and the automotive industry as a whole. So just what do consumers think about autonomous vehicles within the ride sharing industry? And how many of them would change their habits based on the new technology? We asked 1,000 respondents about their use of ride sharing services and how that use might change based on autonomous vehicle technology. |
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August highlights: the latest upgrades for research awesomenessSummer is generally a time for kicking back and relaxing, but not here at AYTM HQ. Check out our latest rollouts for making your insights even shinier than usual. |
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Ad Campaign of the Week: HP Computer Show Ad Appeals to Tech ProsPrinting in color — is it legal? Does it cost as much as a horse? These are some of the questions answered, sort of, in HP’s new line of ads that partner with the popular YouTube series Computer Show. Computer Show, which features discussions about new technology in a sort of vintage setting, is mainly popular in tech circles. But that’s what HP is counting on in marketing its printers and other office supplies to professionals. So what do everyday consumers think about these ads? And how many of them actually “get” the humor from the Computer Show style ads? Find out what 1,000 respondents had to say about HP and the new series of ads. |
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Retail Decline Survey: Stores with Variety Remain Most PopularThe demise of retail stores in recent years has been well documented. Major chains like RadioShack and Payless have closed hundreds of stores while online retailers and businesses that have adapted to new trends and technology have thrived. In fact, a recent study from PwC suggests that the need for retail businesses to adapt to new technology could be more important than ever. So what do customers have to say about their changing shopping habits? We asked 1,000 respondents about their shopping preferences and how those preferences might impact the declining retail industry. |
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Ad Campaign of the Week: Volkswagen Ad Features Art from Blind PhotographerThe new Volkswagen Arteon is like a work of art — at least that’s what the company wants to convey with a new ad campaign. The campaign features photographer Pete Eckert, who lost his sight nearly 30 years ago. Eckert created “light paintings” around the car to show off its beauty and unique look. So what do potential car buyers think about the campaign? We asked 1,000 respondents about their thoughts on the Volkswagen brand and then tested the impact of the ad. |
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Healthy Snacks Survey: Affluent Consumers Looking for Healthy OptionsAs consumers become more health conscious, various sectors of the food industry have had to make adjustments. One of the more recent sectors to make such an adjustment is the snack food industry. According to data from Nielsen, on-the-go produce and healthy snack foods are on the rise. And consumers may be looking for even more ways to get quick access to healthy items. So what do consumers think about this growing niche? We asked 1,000 respondents about their snack buying habits and their thoughts on healthy snack options. |
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Ad Campaign of the Week: Coca-Cola Burger Ad Features Food FeudsWhat kind of soda do you enjoy with a burger? According to a new ad campaign, the only correct answer is Coca-Cola. The ad is part of the company’s new “Food Feuds” campaign, which features people sharing all the different ways they like to enjoy popular foods like burgers and pizza, and then concluding that the only way to enjoy those foods is with an ice cold Coke. So how effective is the ad? We asked 1,000 respondents about their thoughts on the Coca-Cola brand and then tested the ad to see if it made any impact on those opinions. |
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Cybersecurity Survey: Educated Consumers Likely to Spend on SecurityHigh profile hacking incidents in recent months have cybersecurity at the forefront of many people’s minds. But according to a recent Pew study, consumers might not be as knowledgeable about cybersecurity issues as they’d like to think. So just how concerned are consumers about cybersecurity? And what types of actions and purchases have they made to protect their own data? We asked 1,000 respondents about their thoughts on cybersecurity and what steps they’ve taken to protect themselves online. |
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Ad Campaign of the Week: Tesla Fan-Made Ad Highlights Unique FeaturesTesla recently hosted a competition called “Project Loveday” where YouTube users could submit their own fan-made ads for the brand. The winner of the contest highlights several of the useful features of the Tesla model. And it could potentially impact the way people view Tesla and electric cars in general. So how many automobile owners appreciate this type of ad? We asked 1,000 respondents about their thoughts on Tesla and various car brands and then tested the ad to see if it made any impact on brand perceptions and buying habits. |
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Fast Food Delivery Survey: Ride Sharing Customers Likely to OrderMcDonald’s announced a partnership with UberEATS last week to provide delivery services to fast food customers. And less than a week later, Taco Bell partnered with rival ride sharing service Lyft to give passengers an easy way to go and pick up their food. So what do consumers think about the different fast food delivery options out there? And how might these recent announcements impact the brands involved? We asked 1,000 respondents about their thoughts on food delivery services and the potential of ordering fast food delivery more often. |