BLOG ARCHIVE: ALL POSTS FOR September 2017

Americans are Split on Trump vs. the NFL and National Anthem Protests

Americans are Split on Trump vs. the NFL and National Anthem Protests

In contrast to the findings in a poll conducted by the Remington Research Group and published by Breitbart News, a survey of American adults conducted by AYTM on Wednesday revealed that Americans are divided in their opinions about President Trump, the NFL, and the national anthem protests. However, most Americans do have very strong opinions about this controversy.

Read more

Ad Campaign of the Week: Hotwire No Pressure Zone Ad Makes Moderate Impact

Ad Campaign of the Week: Hotwire No Pressure Zone Ad Makes Moderate Impact

Travel deals and booking site Hotwire recently released a set of video ads featuring Martin Starr of Silicon Valley entrenched in a surreal environment known as the “no pressure zone.” The idea is to call attention to the no-pressure attitude of using Hotwire for booking hotels, flights, rental cars and more. So how do consumers respond to this ad campaign? We asked 1,000 respondents about their travel booking habits and then tested the impact of this latest ad campaign.

Read more

Home Sharing Survey: More Than Half of Travelers Plan on Using Services

Home Sharing Survey: More Than Half of Travelers Plan on Using Services

Home sharing sites and platforms like Airbnb and VRBO are gaining popularity at a monumental clip. And a report by Airbnb Citizen indicates that this trend is likely to continue through the year and beyond. So just how much has the idea of home sharing changed the travel industry? And how much more growth is expected in the next few years? We asked 1,000 respondents about their travel habits and their thoughts on home sharing.

Read more

Ad Campaign of the Week: Halo Top Cinematic Ad Appeals to Moviegoers

Ad Campaign of the Week: Halo Top Cinematic Ad Appeals to Moviegoers

Popular ice cream brand Halo Top just unveiled a strange new ad that’s meant to run before scary movies in theaters throughout the next few months. Since it’s a popular time for scary movies, it could be a decent strategy for the ice cream brand to set itself apart from the competition. But does the creepy feel of the ad actually appeal to ice cream buyers? We asked 1,000 respondents about their ice cream buying habits and then tested the impact of the ad.

Read more

Customizable Quick Service Survey: Customization Seen as a Plus, Not Necessity

Customizable Quick Service Survey: Customization Seen as a Plus, Not Necessity

According to QSR Magazine, customization is a major factor for a lot of today’s restaurant consumers. People who visit quick service or fast casual eateries want the option to build their own dish with all their own custom ingredients and toppings, rather than only having the option to select one of a few pre-determined options. So just how prominent is this trend in the eyes of consumers? We asked 1,000 respondents about their thoughts on the build-your-own dish trend and how it compares to other options at quick service restaurants.

Read more

Ad Campaign of the Week: KitchenAid Ad Appeals to Appliance Buyers

Ad Campaign of the Week: KitchenAid Ad Appeals to Appliance Buyers

A recent video ad from KitchenAid uses some unique imagery to sell its new line of kitchen appliances. The ad campaign is targeted mainly at busy families and those who do a lot of cooking at home. But just how much do those visuals resonate with potential buyers? And how might the ad impact sales of various KitchenAid products? We asked 1,000 respondents about their opinions on various brands that sell kitchen appliances and accessories and then tested the impact of the video ad.

Read more

Screen Time Survey: Few Use Apps or Services to Control Screen Time

Screen Time Survey: Few Use Apps or Services to Control Screen Time

With the increasing availability of different tech devices, screen time has become a big issue for parents. Even some adults have begun to monitor and limit the time they spend staring at screens throughout the day. But the issue has been especially prevalent when it comes to children browsing tablets and smartphones and spending time watching TV and playing video games. A recent study from Childwise, reported by BBC, found that kids spend an average of six hours or more on screens each day. So just how closely do parents monitor their kids’ screen time? And do adults put any of those same limits on their own screen time? We asked 1,000 respondents about their habits.

Read more

Ad Campaign of the Week: Apple Appocalypse Ad Could Appeal to Phone Buyers

Ad Campaign of the Week: Apple Appocalypse Ad Could Appeal to Phone Buyers

In an effort to encourage even more innovation among app developers, Apple unveiled a video ad at a recent event that imagines what the world would be like without apps. Spoiler alert: it’s not great. Drivers are left without directions, selfie-takers have no one to share their photos with, and gamers have to actually crush candy with a hammer. But could this humorous take on the world of apps impact consumers as well? We asked 1,000 respondents about their tech buying habits and then tested the ad to see if it would make any impact on those habits or opinions.

Read more

Market Research Platform AYTM Receives ISO 27001 Certification

Market Research Platform AYTM Receives ISO 27001 Certification

AYTM ISO 27001 sealA-LIGN ISO 27001 LogoANAB Logo

 

 

 

 

 

Market research platform AYTM (Ask Your Target Market) announced today ist has earned ISO 27001 certification, making it one of the first market research platforms to do so. The certification is for the information security management system (ISMS) supporting AYTM’s survey platform, as well as for their proprietary panel PaidViewpoint, in order to ensure the utmost quality of data security for market researchers and survey respondents. ISO 27001 is one of the most widely recognized, internationally accepted independent security standards.

All customer-facing business processes and services are included within the scope of the ISMS. This includes all critical and sensitive AYTM customer information, as well as the personal information and responses of PaidViewpoint survey respondents and respondents coming from third-party panel partners. These processes include:

  • Survey questionnaire development
  • Survey application development
  • Survey deployment
  • Survey data collection
  • Survey analytics
  • Contracted survey creation, management, analysis and reporting
  • Survey respondent personal information
  • Survey respondent responses to surveys

Lev Mazin, AYTM’s CEO and co-founder says “As the keepers of important market research data for many Fortune 500 clients with access to over 25 million respondents, we must have best-in-class security. In achieving our ISO 27001 certification we have taken our program to the next level. By showing we are able to adhere to the very strict standards set by ISO, we are able to offer our clients guaranteed unprecedented protection.”

For customers’ peace of mind, AYTM and PaidViewpoint have established a formal program to continue being audited and certified to this ISO standard going forward, and this will consistently be performed by an independent, third-party auditor. AYTM’s compliance with the ISO standard was certified by A-LIGN, an ISO certification body accredited by the ANSI-ASQ National Accreditation Board (ANAB).

About AYTM

AYTM is a market intelligence solution offering a full range of quantitative and qualitative services, providing as much or as little assistance as users need. AYTM’s CASRO-approved proprietary panels provide best-in-class levels of trust, quality, speed, and feasibility, with access to over 25 million consumers in 26 countries, along with real-time pricing, guaranteed delivery time, and blazingly fast turnaround. AYTM was voted by the market research industry as one of the top 50 most innovative market research companies in the world in the 2017 GreenBook Research Industry Trends (GRIT) Report, and is certified to ISO 27001 to provide top-tier data security, privacy, and quality compliance.

About A-LIGN

A-LIGN—a nationwide security and compliance solutions provider—specializes in helping businesses across a variety of industries navigate the complexities of their specific audit and security assessment needs. As an ANSI-ASQ National Accreditation Board (ANAB) accredited certification body, A-LIGN is one of a limited number of companies that can issue an accredited ISO 27001 certification in the U.S. A-LIGN is also one of the only companies in the world that is a licensed CPA firm, Qualified Security Assessor Company (QSAC), accredited ISO 27001 certification body, and accredited FedRAMP 3PAO.

Amazon Whole Foods Survey: Price Drops Could Make Major Impact

Amazon Whole Foods Survey: Price Drops Could Make Major Impact

It’s only been a couple of months since Amazon announced plans to buy Whole Foods. But the internet mega retailer is already making changes, starting with a series of price cuts in Whole Foods stores in an effort to make the brand more accessible to consumers. However, the changes might not be all positive. As this report from Business Insider notes, Amazon’s struggling image might at some point have a negative impact on the Whole Foods brand as well. In this week’s survey, we asked 1,000 respondents about their opinions of Whole Foods and Amazon. And we compared responses to those from right after the acquisition to see if any opinions have changed.

Read more