BLOG ARCHIVE: ALL POSTS FOR October 2017

Netflix Proves It’s Still the Original Binge Hub

Netflix Proves It’s Still the Original Binge Hub

Image courtesy of Netflix

Netflix has now become a portal for the digital age allowing users to access thousands of shows and movies with just a click of a button. When asked, users of Netflix claimed they consume 15- 20 hours of TV per week with 30% of users stating they consume more than 20 hours of TV a week. With recent brands beginning to offer their own streaming services, some have questioned if Netflix will survive with its original series and films.

Read more

How to Choose the Best Visuals for Your Survey Results Report

How to Choose the Best Visuals for Your Survey Results Report

Should you use a pie chart or or stacked column chart to visualize the data from your survey results report? Would a line graph or bar graph work better? To communicate your findings in a way that people can understand visually, you need to choose the right types of charts and graphs.

Read more

5 Reasons You Should Check Your Product’s Health ASAP (and 5 Steps to Do It)

5 Reasons You Should Check Your Product’s Health ASAP (and 5 Steps to Do It)

When was the last time you checked your product’s health? Are you sure it’s performing as well as it could be? If you’re not doing a periodic product health check, then you won’t know if you’re missing out on revenue because your product is underperforming.

Read more

Study Shows Black Panther Poised for a Big Opening Weekend

Study Shows Black Panther Poised for a Big Opening Weekend

The release of the newest trailer for Marvel’s upcoming Black Panther movie had the internet buzzing this week! AYTM decided to find out just how far the excitement over Black Panther reaches, so we surveyed 1,000 American adults (balanced by age and gender) to get some insights into the newest phase of the Marvel craze.

Read more

Star Wars: The Last Jedi Trailer Leaves Us in the Dark Just Enough

Star Wars: The Last Jedi Trailer Leaves Us in the Dark Just Enough

Billions of fans are eagerly anticipating the release of Star Wars: The Last (although not quite the last) Jedi, hitting theaters this week. Diehard junkies since its 1977 inception—and even newly inducted fair weather fans—all want answers after the box office blowout, The Force Awakens, ended (spoiler alert) with a cloaked and broken Luke Skywalker gazing off of a literal and figurative cliff.

So, what’s in store for the next iteration of one of the most iconic sci-fi series in film history? Did Kylo Ren, the series’ newest villain, die in the last installment? What’s a “Porg”? And most importantly, who’s Rey’s father?

All of these questions will be answered and discussed ad nauseam over copious amounts of spiked egg nog this holiday. But how is the newly released trailer resonating with fans so far? We asked 1,000 respondents to take their first peak at The Last Jedi. Here’s what we found.

Read more

10 Survey Question Mistakes that Can Ruin Your Market Research Results

10 Survey Question Mistakes that Can Ruin Your Market Research Results

Quantitative market research data is only useful when it accurately reflects an audience’s opinions. Your ability to collect accurate data requires that you survey the right audience but also that you ask the right questions.

Read more

20 Most Popular Halloween Costumes for 2017 Revealed

20 Most Popular Halloween Costumes for 2017 Revealed

Curious which Halloween costumes you’ll be seeing a lot of this year? AYTM surveyed 1,000 American adults to learn which will be the most popular Halloween costumes in 2017. If you don’t want to dress like everyone else, there is still time to switch your costume to something less on-trend. Read more

10 Critical Factors that Drastically Affect Your Market Research Success

10 Critical Factors that Drastically Affect Your Market Research Success

According to a study conducted by Gartner’s CEB and shared by Harvard Business Review, marketers rely on data to make just 11% of their customer-related decisions. Considering “data” is very much the go-to term that businesses are told to prioritize and invest in these days, it’s clear there is still quite a large opportunity for businesses to collect and use data for decision-making.

Read more

Gun Violence Now a Leading Factor in Americans Skipping Public Events

Gun Violence Now a Leading Factor in Americans Skipping Public Events

This week, the largest U.S. mass shooting occurred at a large public event in Las Vegas. Reports painted a terrifying picture of a lone gunman with multiple weapons shooting from a hotel window, killing dozens of people, and causing injuries to hundreds more. The debate over gun laws quickly jumped to the top of headlines as Americans tried to make sense of what happened.

Read more