BLOG ARCHIVE: ALL POSTS FOR November 2017

Despite Call for Christmas Music, Many Put Trees up After Thanksgiving

Despite Call for Christmas Music, Many Put Trees up After Thanksgiving

With the seasonal smell of peppermint in the air, avid holiday shoppers prepping for Black Friday, and the Mariah Carey Christmas album blaring in retail stores, it seems Americans are not as inclined to put up their trees before Thanksgiving despite popular belief.

AYTM surveyed 1,000 consumers in the U.S.  on when they plan to begin decorating for Christmas. The results may surprise you.

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Feature Friday: Ivan Konanykhin

Feature Friday: Ivan Konanykhin

Ivan Konanykhin
Statistician

 

This week for Feature Friday, AYTM is featuring our very own statistician, Ivan Konanykhin. Ivan, was born in Moscow, and given a unique opportunity to study in the states during his Senior year of high school; his favorite subject — applied mathematics. Analytical, hard-working and adaptable are just a few words Ivan would use to describe himself. He began his fruitful partnership with AYTM in May of 2015.

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Your Survey May be Overqualified

Your Survey May be Overqualified

Depending on your goal or your topic, pre-qualifying your audience may be critical to your survey design. The questions you’re asking should be relevant to your respondents. Otherwise, your data─and insights─will reflect the disconnect.

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Hershey’s New Gold Bar Release Steps Up to the Plate

Hershey’s New Gold Bar Release Steps Up to the Plate

Forget Willie Wonka and the Chocolate Factory. Hershey’s is blowing the top off the industry with its newest candy bar release—Hershey’s Gold. A first for the company in more than 20 years, the new bar is set to release in December and is sure to be a sweet holiday unveil. The surprise, of course, is that the Gold bar is different from its sugary predecessors…its void of chocolate but chock-full of caramel, peanuts, and pretzels.

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Feature Friday: Stacey Penczak

Feature Friday: Stacey Penczak

Stacey Penczak, Project Manager

This week for Feature Friday AYTM selected to feature Stacey Penczak our Project Manager. Stacey is another AYTM New Jerseyite who enjoys taking long nature walks and doing yoga before starting her work day.  An animal lover, winter sports enthusiast and a born researcher – Stacey has just celebrated her 1 year anniversary here at AYTM. Silly, resourceful, methodical are just a few of the many words Stacey would use to describe herself. Learn more about Stacey below.

 

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Top 10 Ways to Align Your Survey Sample Size with Your Goal

Top 10 Ways to Align Your Survey Sample Size with Your Goal

What’s the magic sample size number? Every researcher is asked this question at one point or another in their career. And rightfully so. Going too small puts you at risk of losing data significance. Going too big puts your budget at risk. While identifying the magic number is never a perfect science, there are certainly guidelines that can help you get there.

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‘Tis the Season to Shop: Holiday Buying Trends of 2017

‘Tis the Season to Shop: Holiday Buying Trends of 2017

The holidays are upon us which means shopping has begun! From the popular iPhone X, to the creepy but intriguing Hatchimal, to the “Marty McFly”-esc LED Sky Board, there’s no doubt people are opening up their wallets this holiday. In fact, according to CNBC, Deloitte projects retail holiday sales will top $1 trillion within the next three months, resulting in a 4.5% increase from last year.

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Feature Friday: Ariel Hagaman

Feature Friday: Ariel Hagaman

Feature Friday: Ariel Hagaman

Director of Client Services

This week for Feature Friday AYTM selected to feature our Director of Client Services, Ariel Hagaman. A born and raised New Jerseyite, Ariel joined the AYTM family 5 years ago as Director of Client Services. A graduate of the University of Phoenix, Ariel has always found that she is at her best when working with people. We asked Ariel to provide us with a few more insights about herself, these were her responses.

 

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5 Questions You Should Ask Your Market Research Provider Today

5 Questions You Should Ask Your Market Research Provider Today

The market research industry is continually evolving, but research fundamentals are the foundation of everything we do in search of deeper, more meaningful, and more actionable insights. Always remember that at the heart of everything we do in market research are two things: people and opinions. Market research provides a way for us to analyze those two things using data. However, gathering that data is a tricky thing.

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