BLOG ARCHIVE: ALL POSTS FOR December 2017

Consumer Trends 2018

Posted on December 27 2017 by Tiffany Mullin, VP of Marketing

Every year when the New Year approaches our hearts are filled with optimism thinking “this is the year I am going to get stuff done” or “this is the year everything is going to be better.” With that in mind many are already making big plans for the upcoming year.

In a recent AYTM survey of 1,000 US residents we found that many have major plans for 2018 including traveling (42%), buying a car (27%), moving (16%) and changing employment (16%). Let’s take a look at the data to see just how people plan to spend the next 365 days.

Feature Friday: Clare Brown

Posted on December 22 2017 by Tiffany Mullin, VP of Marketing

For this Feature Friday, we selected our very own Community Manager, Clare Brown. Clare has been with us since the beginning, with interests in cooking and mystery novels she describes herself as a introspective global citizen. An animal lover, Clare has two dogs Blue and Suri.

Market Research Planning: Plan your work, then work your plan

Posted by Larry Praml

Steve Jobs was famous for insisting that Apple relied on instinct and intuition when it brought products to market. But for most of us, relying solely on intuition to make strategic decisions is a dangerous path to go down.

Whether we’re bringing new products to market or in charge of shaping the equity of our brands, we have too much skin in the game to simply trust our intuition. We are either overly optimistic (everyone loves our brand!) or overly pessimistic (we need to kill this idea, no one will like it). Market research gives us perspective that is not tainted by our own biases.

3 Ways to Make a Commitment to Sustainability Your Customers Want to See

Posted on December 19 2017 by Tiffany Mullin, VP of Marketing

When big oil companies start threading sustainability into their business plans, you know it’s time for you to get serious about this issue, too. According to a report by the research group Bloomberg New Energy Finance, the largest oil companies in the world — ExxonMobil, Chevron, Royal Dutch Shell, BP and Total — slashed their greenhouse gas emissions by a combined 56.7 million tons in the past five years.

Feature Friday: Daria Orlova

Posted on December 15 2017 by Tiffany Mullin, VP of Marketing

For Feature Friday this week we chose one of our QA Engineers, Daria Orlova. From Odessa, Daria has been with us for 3 months now. She describes herself as polite, curious and a dreamer. As a child, her father also being a software engineer, created small applications to teach her math. It wasn’t until her later school years when she got into the computer engineering field.

AYTM Makes Research 3x Cheaper and 12x Faster, According to Origin CBI

Posted by Tiffany Mullin, VP of Marketing

At AYTM, it’s always rewarding hearing exactly how our platform is helping companies achieve their business goals. Above and beyond the general good ‘feels’ around this type of feedback, it also helps us evolve our platform in a way that continually sets our clients up for success.

The AYTM Holiday Cookbook

Posted on December 14 2017 by Shanon Adams, COO

Get into the Holiday spirit with what AYTM is cooking up. Never miss a moment or a favorable dessert this season!

New Year’s Differs for Married Couples

Posted on December 13 2017 by Tiffany Mullin, VP of Marketing

Since the conception of spending New Years in Time Square in 1904, many have traveled, watched and participated in watching the ball drop at midnight. Speculations of who you are going to kiss, what you should be doing for luck in the New Year and how you can accomplish your resolutions all arise during New Year’s Eve.

Feature Friday: Stephanie Vance

Posted on December 8 2017 by Tiffany Mullin, VP of Marketing

For this Feature Friday we chose our very own Director of Research, Stephanie Vance. Stephanie has a PhD in experimental psychology and has been with AYTM since 2014. She has been in the market research field for about 10 years, and has worked on both the client and vendor side.

Most Commonly Missed AYTM Platform Features

Posted by Tiffany Mullin, VP of Marketing

There’s no question that AYTM’s platform is layered with functionality. From targeting to survey design, and data presentation, just to name a few.

Functionality is so deep, in fact, that it’s easy for key features to get lost for even the most advanced user. In an effort to help you get the most from the platform we’ve developed a handy list of our most frequently missed or misused features.

Holiday Travel Trends 2017

Posted on December 6 2017 by Tiffany Mullin, VP of Marketing

Holiday travel has forever been depicted as hectic, with families and friends running through airports and scrambling to pack bags.

Since holiday travel is universally known to be a bit of an insane time of year, AYTM dove into preparation plans for this travel season.

Feature Friday: Dominique Hernandez

Posted on December 1 2017 by Tiffany Mullin, VP of Marketing

Dominique Hernandez, Client Support

This week for feature Friday, AYTM is featuring a member from our client support team, Dominique Hernandez. Dominique has been with AYTM 4 months now and is a valuable member of our support team. A Spielberg fan with an adventurous spirit, Dominique describes herself as a creative soul.