BLOG ARCHIVE: ALL POSTS FOR January 2018

GRIT Report Deep Dive: Researchers, Emerging Methods, Data Collection and More

Posted by Tiffany Mullin, VP of Marketing

Greenbook recently released their Greenbook Research Industry Trends (GRIT) Report for 2017. The report features a variety of topics, including emerging methods, a day in the life of researchers, dominant data collection, improving customer satisfaction, threats and opportunities.

Comparative Scaling Techniques Simplified

Posted by Stacey Penczak, Sr. Project Manager

You want to use comparative scales when you have two or more objects (stimuli) that you
want respondents to compare at the same time. The major advantage of comparative scales for you as a researcher is that small differences between your test stimuli can be detected. From a respondent perspective, comparative scales are easily understood. Respondents are shown the stimuli simultaneously, allowing them to compare the objects starting from the same reference points, which helps reduce carry over effects (such as order bias) from one judgement/response to another. As respondents compare the objects, they are forced to make a choice between them. The resulting data has only ordinal (rank order) properties. It may be helpful to first brush up on the Fundamentals of Market Research Scaling Techniques to ensure you have a fresh understanding of the types of scales used in Market Research.

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Fundamentals of Market Research Scaling Techniques

Posted by Stacey Penczak, Sr. Project Manager

You’ve planned your research design and identified the type(s) of information you want to gather. Now you’re ready for the next step in developing your research survey: deciding which measurement and scaling techniques you want to use to collect your data.

Feature Friday: Alex Romanenko

Posted on January 12 2018 by Tiffany Mullin, VP of Marketing

For this Feature Friday, we chose one of our amazing back-end developers, Alex Romanenko. With a passion for programming Alex has been with AYTM for almost a year now. Learn more about Alex below.

How to Conduct Exploratory Research

Posted by Ariel Hagaman, VP of Operations

Typically, the need to conduct market research starts with a prerequisite to better understand an internal business problem, clearly define a hypothesis, or increase your knowledge base about potential customers. Exploratory research can aid in providing answers to such needs; it can help gain comprehensive insights, narrow the focus, and provide fundamentals necessary for impending growth. Focus groups, case studies, syndicated research, or expert interviews are considered acceptable research techniques when conducting exploratory research.

Valentine’s Day: A Difference in Celebration

Posted on January 9 2018 by Tiffany Mullin, VP of Marketing

This year 76% of consumers plan to celebrate Valentine’s Day on February 14th. A day known for celebrating love, chocolates and everything heart shaped. In a recent AYTM survey of 1,000 respondents we found that age and gender affect the holiday the most when it comes to decision making.

Writing Survey Questions with Common Sense

Posted by Cori Sheperis

A little common sense goes a long way in market research, especially when designing survey questions. Here are some simple tips that every researcher, from novice to expert, should follow when writing questions and corresponding answers for a survey.

Bitcoin: The Latest Investment in the Future

Posted on January 2 2018 by Tiffany Mullin, VP of Marketing

Bitcoin’s rise to popularity in 2017 was more than astounding and now entering into 2018 many are looking to Bitcoin with much enthusiasm. With the popularity of cryptocurrency on the rise, AYTM wanted to dive deeper and understand what consumers are thinking.

We took this opportunity to survey 1,000 respondents to better understand how consumers are seeing Bitcoin as well as other cryptocurrencies.