BLOG ARCHIVE: ALL POSTS FOR March 2018

Highest Rated Survey Website PaidViewpoint.com Hits 1,000 Reviews on SurveyPolice

Highest Rated Survey Website PaidViewpoint.com Hits 1,000 Reviews on SurveyPolice

AYTM is proud to announce that as of this week our proprietary market research survey website, PaidViewpoint.com has reached 1,000 reviews on the popular survey directory at SurveyPolice.com. The milestone makes us not only the highest rated survey website on the directory, but also the second most reviewed overall.

Read more

The Power of NPS

The Power of NPS

NPS (Net Promoter Score) is used by companies and organizations to measure customer experience. Designing, programing and implanting your own NPS is easy- if you have a customer list or database, you can program a few questions and be on your way to tracking your NPS in no time.

Read more

Claims Research: Who, What, When, Where & Why

Claims Research: Who, What, When, Where & Why

There’s no denying the proliferation of advertisements these days. As competitive product and service categories become increasingly hungry for the strongest ad claims and most compelling evidence to sway consumers, advertisers have an obligation to uphold the relevant laws and regulations surrounding claims substantiation.

Read more

Aytm Launches New Advanced MaxDiff Express and HB

Aytm Launches New Advanced MaxDiff Express and HB

This week Aytm is excited to announce the launch of our new Advanced MaxDiff with two flexible variations, Express and HB. For those unfamiliar, MaxDiff is often used to obtain preference/importance for multiple attributes (brand preferences, brand images, product features, advertising claims, etc.). The new Advanced MaxDiff, Express and HB both have been developed to use less screens to decrease respondent fatigue and allow you to get the right data for your market research needs.

Read more

How to: Using Advanced MaxDiff in Your Market Research Survey

How to: Using Advanced MaxDiff in Your Market Research Survey

MaxDiff is an approach for obtaining preference/importance for multiple attributes (brand preferences, brand images, product features, advertising claims, etc.). Relative to a standard ranking question, MaxDiff allows for a better understanding of the overall preference order of a set of items as well as the distance between them.

When you have between 7 and 200 attributes to test, aytm’s Advanced MaxDiff can help you determine relative preferences with ease. Next, we’ll take a look at how to use MaxDiff in your survey!

Read more
Generations “Defined” – What’s Your Generation?

Generations “Defined” – What’s Your Generation?

Different generations tend to have a set of similar characteristics, preferences, and values over their lifetimes that also is distinct from other generations.  These are important to keep in mind for researchers and/or companies when they are designing or testing products and services, particularly when they identify a specific generation as their target market.  At a high level, generations display similar methods of communication, shopping, and motivation preferences because they experienced similar trends at approximately the same life stage and through similar channels. While there are always unique individual differences, categorizing consumers by generations is a way to identify general tendencies and ensure you are implementing marketing strategies that will resonate with most of your consumer base.

Read more

How To: Using Social Media for Market Research

How To: Using Social Media for Market Research

Digital marketing has transformed over the past decade, delivering powerful tools that offer an alternative approach to traditional market research. Customary research methods such as surveys and focus groups can be costly and time-intensive, but fortunately a new era of research has become available to businesses.

Read more

Author Bias: Avoid Asking Leading Questions

Author Bias: Avoid Asking Leading Questions

Do-it-yourself survey solutions are emerging all over the market research world as affordable solutions for companies to obtain consumer feedback. DIY research is a wonderful alternative to more expensive solutions that require the expertise of market research professionals. However, it is important to understand the possible errors that may arise when choosing to design a survey yourself. One of the riskiest and most predominant issues that lead to biased feedback is asking leading questions.

Read more

Blueprints for the Best Studies: Research Briefs

Blueprints for the Best Studies: Research Briefs

Picture this: you’re in the market for a new home and after a wealth of consideration, you decide to build your own. You’re not a builder and you’ve never done any DIY projects, let alone a home building project, but you’re thrilled to see the final product and make it ‘home’. Would you move forward without a thorough blueprint? Let’s hope not! Creating a detailed blueprint ensures that all parties involved are well-versed on the plans, understand the goals of the undertaking, and agree on the timeline and steps to be completed.

Read more

What? So What? Now What? : Enhancing the Impact of Insights and Recommendations

What? So What? Now What? : Enhancing the Impact of Insights and Recommendations

Your carefully constructed survey is out of field, and you’ve completed your data analysis. The last step in completing your market research project is to prepare the report. Your report can be written and/or oral and should detail the research process, results, and recommendations or conclusions tailored to a specific audience. This may mean developing several reports that highlight the information most important to each invested stakeholder group.

Read more