Question wording is the translation of the desired question content and structure into words that respondents can clearly and easily understand. Deciding on question wording is perhaps the most critical and difficult task in developing a questionnaire. If a question is worded poorly, respondents may refuse to answer it (item nonresponse) or may answer it incorrectly (response error). Unless the respondents and the researcher assign the exact same meaning to the question, the results will be seriously biased or inaccurate. By avoiding these 4 hazards in question wording, you can minimize these risks.
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Whether you are testing a new product, packaging idea, creative design, or any other type of stimulus, you have probably been conflicted with which testing method is best. As in most research ventures, the optimal solution will vary based on the number of concepts you are testing, your budget, and your research objectives. There are many product testing design variations to address your unique situation.