BLOG ARCHIVE: ALL POSTS FOR September 2018

Driving Competitive Advantage Through Packaging Innovation

Driving Competitive Advantage Through Packaging Innovation

Part 3: Quantifying the potential impact of your packaging innovation

Changing your packaging is not an insignificant task and carries some risk. Consumers become accustomed to branding and changing how your package looks can actually hurt recognition, or even turn them off to your product. Likewise, functional or material changes can impact the consumer experience. Therefore it is important to test changes to your packaging to ensure that the changes improve recognition and convince consumers to choose your product over the others.

Read more

Tutorial: How to Get Respondents to Upload Video Responses

Tutorial: How to Get Respondents to Upload Video Responses

Online surveys are quantitative by design, and usually have limited qualitative elements. In order to gain qualitative data, try AYTM’s video response feature. This question type allows you to collect short webcam videos of respondents answering questions, viewing a concept or creative or watching a video. Using this video response feature you’ll not only be able to collect deeper insights but you will also add qualitative feedback to your analysis.

Read more

Streamers, Binge Watchers, and Live TV Junkies — The Habits of Today’s TV Watchers

Streamers, Binge Watchers, and Live TV Junkies — The Habits of Today’s TV Watchers

The Fall TV season is upon us. This Is Us viewers don’t have long to wait to find out if we are traveling backward or forward in time in the lives of the Pearsons. Sons of Anarchy fans have FX’s new series Mayans M.C. to look forward to. New NBC series Manifest looks to appeal to Lost fanatics. Netflix is premiering Maniac and Good Cop both full of star power. TV viewers have a lot to choose from when it comes to what fills their screens and the type of service they will use to watch.

Read more

Designing Effective Scale Questions

Designing Effective Scale Questions

Quantitative research is focused on numerical, quantifiable data and using scales is an important tool to collect nuanced insights. Designing an effective scale requires a researcher to think about the objectives, the best type of scale, and how they want to quantify the labels.

To design an effective and engaging scale, listed below are a few do’s and don’ts, as well as, tips on designing scales.

Read more

AYTM Releases Automated TURF Analysis, Image Response and More

AYTM Releases Automated TURF Analysis, Image Response and More

Since the release of Survey Editor 3.0, the AYTM team has been working tirelessly to deliver more product updates and new features to the platform. In the past month, we have added some new exciting features including Automated Turf Analysis, Image Response, Artificial Response Generator and more.

Learn more about our latest features below.

Read more

Artificial Intelligence and Market Research

Artificial Intelligence and Market Research

The potential of artificial intelligence (AI) in the market research industry is its ability to be used as an instrument to conduct research better, faster, and in some scenarios cheaper.  For this reason, artificial intelligence technology has infiltrated many industries, including marketing and advertising.

Read more

Get the Most out of Your Survey Data with These Tips

Get the Most out of Your Survey Data with These Tips

The question everyone asks is, “how do I design a good survey?”, the answer to that question has filled numerous books and articles. An often overlooked factor in good survey design is how a respondent will feel about your survey. While the data is comprised of how a respondent answers your survey, crafting a great survey includes considering the respondents during the design.

Read more

Survey Reveals How Books Have Influenced Us

Survey Reveals How Books Have Influenced Us

Thinking back to when you were young — was there a book that touched you, that you feel influenced your life choices as you grew up? Maybe a book that became a favorite and is still on your bookshelf today (for more information on hard copy books on bookshelves see Our Relationship with Books — It’s Complicated) Or what about those books that made their mark because they were a struggle to get through in school – for me it was The Turn of the Screw by Henry James. I still have no idea what that book was about, but I digress.

We were curious to find out which books consumers felt were influential in their lives, so we surveyed 1,000 respondents to find out. There was no shortage of strong opinions about books, read on to find out what our respondents had to say.

Read more