BLOG ARCHIVE: ALL POSTS FOR October 2018

Pumpkin Spice and Everything Nice: A Look at Coffee Drinker Habits

Pumpkin Spice and Everything Nice: A Look at Coffee Drinker Habits

November is here, holiday decorations have been in stores for weeks, and we are well into pumpkin spice season. The media loves to hate on pumpkin spice but food manufacturers have doubled down with products such as pumpkin spice hummus and pumpkin spice popcorn hitting the shelves. Is this a trend that is on its way out, or has pumpkin spice earned its place in the annals of flavor history? Time to check in with 1,000 US coffee drinkers and gauge their opinions on seasonal food and drink.

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Getting Personal: Surveys Containing Sensitive Topics

Getting Personal: Surveys Containing Sensitive Topics

The growth of online and mobile market research has provided researchers the ability to swiftly collect academic and public opinions; even regarding sensitive topics like illegal activity, such as drug use, or personal care habits. Gathering sensitive data can prove to be meaningful for various reasons, but moreover, it can help to inform the public and policymakers.

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Selecting the Best Research Design for Your Project

Selecting the Best Research Design for Your Project

Applying the findings collected from a market research study is a smart way to address your business concerns and answer questions. Therefore, you want to make sure you’re selecting the appropriate research design to collect useful data. Read more

Test and Re-test: 5 Ways to Pre-Flight Your Survey

Test and Re-test: 5 Ways to Pre-Flight Your Survey

You’ve identified your research objectives, selected methodology, designed your survey and now you’re ready to start collecting valuable insights.

All that’s left to do is test your survey! Read more

Halloween 2018 Trends — Wakanda Forever and Don’t Send in the Clowns

Halloween 2018 Trends — Wakanda Forever and Don’t Send in the Clowns

It’s time to get spooky! Which costumes are scary good and which ones are getting booed this Halloween? We surveyed 1,000 US adults who will be dressing up this year to find out whether they will be DIY-ing or buying their costumes, and which costumes they feel should RIP. Find out if this year’s costumes are tricks or treats, plus is 2018 the year that cute costumes put scary ones six feet under?

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Adopting Online Qualitative Research

Adopting Online Qualitative Research

The market research industry is constantly evolving, and it is becoming more important than ever to stay current on the latest trends! Professional market researchers and business owners alike are starting to use online qualitative research tools to design and launch a variety of consumer or business-to-business research studies.

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Choosing Your Research Methodology

Choosing Your Research Methodology

The most difficult aspect of deploying a market research project is answering the question, “What type of research do I need?”. Selecting the appropriate research methodology is a vital first step in any market research process; it is one of the key factors make or break a project. Before deciding what the most suitable methodology is for your market research, it is important to first consider and comprehend all of the dynamics that go into selecting the best research methodology.

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Five Decisions Researchers Make When Constructing Itemized Rating Scales

Five Decisions Researchers Make When Constructing Itemized Rating Scales

When designing a questionnaire, a researcher has a variety of rating scales to choose from.

If you recall, rating scales can be comparative or noncomparative. Comparative rating scales are used to directly compare stimuli, and the collected data (which has ordinal or rank properties) can only be analyzed in relative terms. Conversely, noncomparative rating scales, also known as monadic scales, evaluate only one stimulus at a time. Noncomparative scales can be either continuous or itemized.

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Innovative CPG Company Finds Success Embracing Self-Service Over Full-Service

Innovative CPG Company Finds Success Embracing Self-Service Over Full-Service

Now in its second year, the Greenbook Insights That Work eBook is available for download.

Every year, participants in the GreenBook Research Industry Trends (GRIT) Report survey vote for the most innovative companies in market research. In this guide, these top companies share the real-life challenges and solutions of their biggest clients.

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The Future is Mobile

The Future is Mobile

The new generation of market research has long graduated from the traditional market research methodologies that consisted of in-person interviews, mailed or written questionnaires, and telephone surveys. Innovative research techniques like mobile surveys are helping businesses generate better insights.

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