BLOG ARCHIVE: ALL POSTS FOR December 2018

2019 New Year’s Resolutions: Health, Happiness & Financial Well-being

2019 New Year’s Resolutions: Health, Happiness & Financial Well-being

The New Year is upon us. Time to reflect on the year that was and think ahead to the year to come. New Year’s — a time to celebrate with friends and family, drink champagne, and make some resolutions. How are people planning to spend New Year’s Eve this year? Who is making resolutions? What is the best way to keep the resolutions you make? To answer these questions (and many more), AYTM surveyed 1,000 US consumers. Read on for the results.

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Tips for Testing Your Online Survey

Tips for Testing Your Online Survey

The design and programming phase of your research project is complete, so what’s next? To some, thorough testing on a survey prior to launch is a daunting task. It is not uncommon for mistakes to blend into the background after repeatedly reading the same survey text an excessive amount of times; it is natural for the mind to focus on other elements such as structure and syntax.

In such occurrences, it is important to incorporate different techniques when testing a survey before it is sent to respondents. The steps below are crucial quality assurance methods that will allow you to successfully evaluate your survey’s effectiveness.

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Gaining a Competitive Advantage Through Research

Gaining a Competitive Advantage Through Research

Marketers are regularly tasked with making decisions that are influenced by the competitive market structure – Which new product(s) will give us a competitive advantage? How do we address new entries in the market? What is the best positioning for this product? To help answer questions like these and gain a competitive advantage, researchers should begin by identifying the competitors and completing a competitive analysis. A competitive analysis is key because it reminds business decision makers that consumers often have many options in the marketplace and enables companies to assess their strengths and weaknesses relative to the competition.

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AYTM Features: Redesigned Statistics Page & Data Lab

AYTM Features: Redesigned Statistics Page & Data Lab

We are excited to roll out our redesigned statistics page and beta launch of Data Lab! The redesign of the statistics page is meant to streamline your analysis for easy report building. Take your analysis to the next level in the AYTM platform with Data Lab. Use AYTM’s Virtual Questions to build custom charts, create segments

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