BLOG ARCHIVE: ALL POSTS FOR January 2019

TURF for Beginners

TURF for Beginners

Learn how to use AYTM’s Advanced MaxDiff to conduct a TURF analysis and how to use AYTM’s TURF simulator to optimize your product or service offerings.

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Maximizing Your Survey Response Rates

Maximizing Your Survey Response Rates

The survey response rate refers to the percentage of the total number of survey attempts that are fully completed. When you’re looking to field your survey quickly – in just a few days, perhaps even hours – maximizing the survey response rate is going to be a top priority. Respecting your respondents is a key component to successfully completing project fieldwork quickly and efficiently. And it starts with ensuring your survey is going to the correct sample from your target population.

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A Healthy New Year: A Look at Consumers’ Food Habits & Meal Subscription Services

A Healthy New Year: A Look at Consumers’ Food Habits & Meal Subscription Services

So Many Food Trends, So Little Time

The New Year signals a time to think about a new you and jumpstart those healthy eating plans you might have left behind over the holidays. But which food trends are right for you and how can you choose when every day it seems there is a new diet plan causing a heated debate on social media?

Should you eat like a caveman? Remove all carbs from your life? Increase carbs but decrease fats? Alas, we don’t have the answers to those questions but we can tell you what eating plans consumers are following and whether they are preparing and cooking their meals themselves. We surveyed 500 US consumers who currently subscribe to a meal delivery service (or have subscribed in the past) to find out their food habits and opinions on meal kits.

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Issues in Pricing Research and How to Overcome Them

Issues in Pricing Research and How to Overcome Them

A company’s pricing strategy is influenced by a variety of factors related to demand, cost and profit, competition, and the legal environment. Demand factors consist of the size of the market and its growth or decline, and the regularity/irregularity and elasticity of demand, while variable and fixed costs and margin per unit are examples of cost and profit factors.

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Survey Length: The Optimal Amount of Questions to Ask

Survey Length: The Optimal Amount of Questions to Ask

If you’re at the point in your research process where you are probing your brain over the, ever so common, inquiry around how many questions need to be included in your questionnaire, the short answer is; as few as possible. Reducing the length of a survey to a reasonable completion time is crucial! Survey fatigue can be a real menace when attempting to develop a study that will result in the best, most accurate data.

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