BLOG ARCHIVE: ALL POSTS FOR February 2019

The Quirk’s Event: Brooklyn

The Quirk’s Event: Brooklyn

The Quirk’s Event in Brooklyn is coming in early March and we’re excited to be exhibiting this year.

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In Their Own Words: Capturing and Analyzing Respondent Verbatims

In Their Own Words: Capturing and Analyzing Respondent Verbatims

Although quant in nature, online surveys also enable researchers to add a little qualitative flair to the overall findings by using unstructured, open-ended questions. The collected feedback can provide enriching, supportive insight akin to a focus group sound-bite.

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Super Bowl LIII: Patriots, Cable TV & Beer Commercials Win Again

Super Bowl LIII: Patriots, Cable TV & Beer Commercials Win Again

Viewership was down but the 2019 Super Bowl was still watched by over 100 million consumers. Tuning in via traditional TV as well as streaming, consumers were treated to a battle of the defenses leading to the lowest scoring game in Super Bowl history. This year’s commercials sought to entertain with a variety of celebrities, robots, cute animals, and humor; while remaining uncontroversial. What parts of the game were most watched? Which ads topped the favorites list? Was anyone rooting for the New England Patriots? After the game, AYTM surveyed 1,000 US consumers to find out these answers and more.

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The Quirk’s Event: London

The Quirk’s Event: London

The Quirk’s Event in London is coming up next week and we’re excited to be exhibiting this year.

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