BLOG ARCHIVE: ALL POSTS FOR April 2019

IIeX 2019

IIeX 2019

In this session, you will learn about the realities of adopting automation technology in its many forms and how we must evolve to truly deliver on the promise of fast, easy and affordable sophisticated research. We also unveil for the first time ever, a totally new approach to research technology that delivers on this promise.

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Spring Has Sprung: The Season for Tidying Up Your Living Space

Spring Has Sprung: The Season for Tidying Up Your Living Space

When was the last time you cleaned the inside of your refrigerator? And I don’t mean eating all the food that was in there. When did you actually move the food aside and scrub the shelves and drawers? If you are like the majority of consumers, it was probably a year ago around this time when you did your annual spring cleaning. While chores, like cleaning the bathroom, or changing the bed sheets, are likely done once a week, spring is the time for that windows-open-massive-top-to-bottom cleaning and decluttering. AYTM surveyed 1,000 US consumers to find out what motivates them to take on a spring cleaning, their least favorite cleaning tasks, whether they follow the KonMari method of home organization guru, Marie Kondo, and more.

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The Evolution of Market Research: Market Research in the New Age

The Evolution of Market Research: Market Research in the New Age

As we’ve discussed in part one, The Evolution of Market Research: The Dawning of the Digital Age, and part two, The Evolution of Market Research: Automation Improves Efficiency of this series, the digital age has changed market research data collection dramatically, effectively eliminating the need for interviewers and data entry resources from the process in most quantitative survey research, saving both time and money.

But it is still evolving and the next wave of changes may even be more radical. Consumers leave data trails everywhere they go without answering surveys.

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Game of Thrones Final Season: Who lives, Who Dies, Who Takes the Throne? Hear It from the Fans

Game of Thrones Final Season: Who lives, Who Dies, Who Takes the Throne? Hear It from the Fans

Winter is here. And with it, the cold and harsh reality of life without new episodes of Game of Thrones. Game of Thrones fans only have six more episodes of the most highly anticipated show of the year in Season 8 to look forward to, starting this Sunday, April 14th on HBO. It’s been predicted that close to 1 billion people around the globe will tune in to watch the season premiere. AYTM surveyed 1,000 of these Game of Thrones viewers to get their opinions on a range of topics from favorite characters to anticipated plot lines to their preference for a dragon vs. a direwolf. Read on to find out what the fans hope will happen as the show wraps up.

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The Evolution of Market Research: Automation Improves Efficiency

The Evolution of Market Research: Automation Improves Efficiency

My first post on the evolution of Market Research to the digital world described online research being a game changer in terms of saving time and money vs “traditional” methods, particularly in the realm of quantitative research. But even as online research became a $3 billion industry, and overtook all other modes of quantitative research within only 10 years after the introduction of web-based surveys, it was really only the beginning of the impact this new technology would eventually have.

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