BLOG ARCHIVE: ALL POSTS FOR May 2019

The Ups and (Falling) Downs of Using Your Smartphone As a Navigation Device in the Car

The Ups and (Falling) Downs of Using Your Smartphone As a Navigation Device in the Car

Today’s consumers do most everything on their smartphones including using the phone as an in-car navigation device. If you are one of these people, you most likely realized pretty quickly that there is no great way to mount your phone in the car for this purpose. This is especially true, when you are not in your own car but driving a rental vehicle. AYTM was curious about whether or not consumers desired a solution to this problem. To this end, we surveyed 400 drivers who have rented a car in the past five years and used their smartphone as a navigation device. Read on to see what they had to say.

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JMP Export is Now Available!

JMP Export is Now Available!

JMP (pronounced “Jump”) is a powerful statistical analysis and discovery tool used by scientists and researchers to dive deeper into data and rapidly draw insights that can be easily shared with beautiful interactive visualizations.

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2019 Memorial Day Weekend Is Here!

2019 Memorial Day Weekend Is Here!

Memorial Day, observed on the last Monday in May, is a day to honor the fallen heroes who have served in the US military armed forces. Along with this tradition of solemn remembrance, Memorial Day Weekend is also time to be with family and friends. Getting together often involves travel and Memorial Day weekend is one of the heaviest travel weekends of the year. This year, AAA predicts over 43 million Americans will hit the road. AYTM surveyed 1,000 US consumers to find out what they have planned for the weekend including where they are headed and their favorite foods to eat at the bbq.

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Mother’s Day: Roses Are Red, Violets Are Blue,  Flowers For Moms Are What You Should Do

Mother’s Day: Roses Are Red, Violets Are Blue, Flowers For Moms Are What You Should Do

April showers bring May flowers and that means Mother’s Day is right around the corner. Spoiler alert: flowers are still the most popular gift for Mom. Do you want to know where consumers will be shopping for gifts and how much they plan to spend? No need to go ask your mother, we have the answers for you right here. AYTM surveyed 1,000 US consumers who are planning to celebrate Mother’s Day this year. Read on for the motherload of Mom gift information.

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