BLOG ARCHIVE: ALL POSTS FOR December 2020

Key Findings on Inequality and Discrimination in the US

Key Findings on Inequality and Discrimination in the US

At the Insighter Virtual conference, Melissa Gonsalves – Co-Founder & Director, Colour of Research (CORe) & Director of Strategic Insights at Differentology delivered a riveting presentation titled, ‘Equality in an Unequal World.’ 

She tackled the hard-to-swallow facts on how imbalanced the world currently is due to rife inequality. She also dove into the very timely topic of diversity and how you can use it to enrich your market research.

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Eradicating Inequality & Discrimination with Market Research

Eradicating Inequality & Discrimination with Market Research

In my previous post, I highlighted several startling facts about inequality and the lack of diversity in the US, which Melissa Gonsalves – Co-Founder & Director, Colour of Research (CORe) & Director of Strategic Insights at Differentology spoke about during her Insighter Virtual Conference session, ‘Equality in an Unequal World.’ 

Admittedly, the statistics are disparaging and dire. It’s clear that change is needed, but you may be wondering, ‘what can I do?’.  

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Inside aytm: Meet Rossi Dobrikova, Director of Panel Ops

Inside aytm: Meet Rossi Dobrikova, Director of Panel Ops

Today, we’re continuing our tour behind the scenes of aytm with our exceptional Director of Panel Ops, Rossi Dobrikova. Rossi has been with aytm since November 2019. A highly capable and experienced researcher in her own right, she is the queen of all things panel, including our proprietary panel, PaidViewpoint. Learn more about Rossi below.

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How to Create a Winning DIY Research Strategy in Times of Uncertainty

How to Create a Winning DIY Research Strategy in Times of Uncertainty

Outsourcing research has become a luxury for many. It’s hands-off and allows you to concentrate on other pressing jobs – like analyzing the data. 

But what happens when outsourcing isn’t an option?

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Rank-order Data: Which Question Type Should You Use?

Rank-order Data: Which Question Type Should You Use?

As with many things in life, there are multiple ways you can get your target customers to prioritize items.  On the aytm platform, there are three methods you could use to see items ranked: the Reorder question type, the Side-by-Side question type, and the MaxDiff question type.  The question arises, if there are three ways of accomplishing the same thing, which one should be used?

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