At Greenbook’s recent Insights That Work event, Kandice Coltrain, Vice President of Global Sales here at aytm, sat down with Andy Basehoar, Senior Statistician at CPG leader, Kimberly-Clark. Andy is part of the Research & Engineering team, which does quite a bit of product testing, including physical testing, bench tests, sensory tests, clinical tests, consumer testing, and more. His group currently supports the consumer tissue group.
Let’s dive into the discussion to learn how Kimberly-Clark uses aytm to power agile insights.
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