Brand research is an indispensable means of establishing brands and ensuring that they stay relevant today. There are seven common types of brand research, all of which assist in bringing valuable insights to the table. Today we’ll explain the seven types: advocacy, awareness, loyalty, penetration, perception, positioning, and value. We’ll also discuss benefits these insights offer to consumer brands and when to use them.
Read moreBLOG ARCHIVE: ALL POSTS FOR June 2021
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What Comparing 14 Online Sample Providers Teaches Us About the Future of Panel Data QualityCareful selection of an online survey sample provider is critical, as it can impact data quality, data integrity, and, ultimately, study results. If data quality checks fail (and all responses are included), the results can be adversely affected and far less accurate than a survey sample selection process that has conducted rigorous checks. Ideally, data integrity should be addressed even before the data is collected, and transparent and objective evaluation of the panel and all panel partners is the first step in building industry-wide criteria aimed at ensuring that survey data collected can be trusted. Read more |