BLOG ARCHIVE: ALL POSTS FOR July 2021

Agency Outlook: Unthink Your Approach to Modern Research

Agency Outlook: Unthink Your Approach to Modern Research

Technology is constantly evolving and market research must follow in stride. One of our favorite creative agencies, EP+Co’s motto is to “Unthink everything,” and they’ve helped legacy brands unlock new paths by asking better questions. In this article, we’ll outline a few things Chris Plating, Chief Strategy Officer at EP+Co, shared with us about how legacy brands can reinvent themselves by changing how they use brand trackers and unthinking their approach to modern consumer research.

Read more
Why aytm’s Global Panel Continues to be Ranked #1

Why aytm’s Global Panel Continues to be Ranked #1

Did you know aytm has one of the highest-rated panels on SurveyPolice for over five years in a row? Ranked #1, our panel keeps respondents in mind to provide you with better survey data without compromising respondents’ experience. So here’s why we think respondents can’t get enough of our panel and how that positively affects your data.

Read more
Q2 2021 Feature Releases

Q2 2021 Feature Releases

We’re constantly working to improve and add new innovations to the aytm platform for our clients. As we move further into Q3, we wanted to take some time to look back at some of the greatest hits that you may have missed from last quarter.

Read more
Interdisciplinary Insights: Esoteric Descriptors Could Decrease Perceived Appeal of Products

Interdisciplinary Insights: Esoteric Descriptors Could Decrease Perceived Appeal of Products

Ernst Baskin and Peggy J. Liu (2021) published research in the Journal of Consumer Psychology that explored how descriptors that may be unknown to consumers can have unexpected effects on price and appeal judgements.

Read more