BLOG ARCHIVE: ALL POSTS FOR August 2021

SAN FRANCISCO–Aytm (Ask Your Target Market), a state-of-the-art insights automation platform, has been named one of the fastest-growing companies by Inc. 5000. Aytm ranked #1,288 on the 2021 annual ranking of the nation’s fastest-growing private companies.

At our inaugural Insighter Virtual Conference, Chris Plating, Chief Strategy Officer at EP+Co, shared examples of how the creative agency has worked with clients to reorient them to a different way of thinking about market research and how those changes benefited them in tangible ways. 

Read EP+Co’s 7 Steps to Unthink Everything.

I think we can collectively agree that the past year and a half has been challenging for many reasons. The pandemic created ambiguity and an immense amount of restrictions for companies. Nevertheless, during these challenging times, companies were able to shift many levels of operations by adopting technology. These adoptions not only supported research but also supported remote work. By empowering employees to continue to keep in contact with colleagues and friends, companies were able to combat employee isolation. For many, these technology adoptions felt like a lifesaver.

Read on to learn how a Fortune 500 insurance company managed to weather the storm of uncertainty with their technology adoption in research.