BLOG ARCHIVE: ALL POSTS FOR October 2021

Q3 2021 Feature Releases

Posted on October 27 2021 by Trevor Brown

Enhancements Made For You

Nothing excites us more than upgrades. We’ve launched some amazing features this past quarter that are sure to make the insighter in you smile, too– whatever way you research. Find out more about the new tools and capabilities that we’ve added to help you create incredible experiences on our platform.

Immersive shopping experience reimagined as an effortless automated quant test

Posted on October 26 2021 by Trevor Brown

Quantifying consumers’ purchase behavior in an authentic shopping environment can be expensive and time-consuming. When we set out to build our Agile Shelf Test, we envisioned a tool that empowers real-time, automated insights to inform shelf placement, fine-tune packaging concepts, and deepen brands’ overall understanding of the shopping journey.

How the pandemic impacted consumer packaged goods

Posted on October 21 2021 by Trevor Brown

The pandemic swept the world and changed consumer behavior across the globe. As we approach the end of 2021, the CPG sector is seeing many consumer preferences return to normal, while other changes seem to be here to stay. Now, in a time of low consumer predictability, reliable agile market research is more critical than ever.

Today’s consumers face employment instability, public health concerns, policy changes, and more. Brands face supply chain issues, labor shortages, logistics challenges, remote work idiosyncrasies, and employee burnout. As COVID-19 approaches its second fall season, many people are wondering: What’s next for CPG brands?

Level Up Your DIY Survey Game: Part Two “Designing Better Questions”

Posted by Trevor Brown

Surveys are all about answers. But it’s the questions that compose them that are most critical. In part one of this series, we talked about “the big why,” a particularly important question—especially in the beginning stages of your survey. Picking up from where we left off, today we’ll talk in greater detail about optimizing each individual question in your survey—looking at the way we provide context, clarity, and consistency for our respondents. Are you ready? Let’s go!