Surveys are all about answers. But it’s the questions that compose them that are most critical. In part one of this series, we talked about “the big why,” a particularly important question—especially in the beginning stages of your survey. Picking up from where we left off, today we’ll talk in greater detail about optimizing each individual question in your survey—looking at the way we provide context, clarity, and consistency for our respondents. Are you ready? Let’s go!
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