BLOG ARCHIVE: ALL POSTS FOR May 2022

Would anyone like a beverage? A deep dive into the latest consumer trends, behavior, and preferences

Would anyone like a beverage? A deep dive into the latest consumer trends, behavior, and preferences

What really makes a beverage buyer? We recently focused our attention on the beverage industry to uncover consumer trends and demand shifts that provide a detailed picture of what the average beverage buyer is looking for. By breaking down this research and sharing our analysis, we hope to offer the insights seekers the ability to learn more about the beverage industry. Take a sip!

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Reflections on shelf testing during the pandemic

Reflections on shelf testing during the pandemic

The pandemic thoroughly rocked the CPG world over the last two years—especially when it comes to consumer insights and market research. Shelf testing, traditionally done in-person, became incredibly complicated overnight as the pandemic gained momentum and rapid changes in consumer preferences made it tough to act on market research. 

Without thorough market research, businesses face challenges in forecasting for 2022 and beyond. So how can brands know which consumer behaviors are temporary adjustments due to necessity and which are permanent?

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The major power of micro-influence

The major power of micro-influence

As real-life Mad Men inspiration Howard Gossage said, “Nobody reads ads. People read what interests them. Sometimes, it’s an ad.” This can be a tough notion to process for anyone in the marketing world. But, he’s onto something: How can businesses cut through the noise to truly connect with the interests of their target audience? I’d encourage you to consider micro-influencers, an exciting, innovative approach to authentically marketing your product. 

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Charting your professional future

Charting your professional future

Some people always knew exactly what they wanted to be when they grew up. Some people have a bit more of a struggle in forming a clear vision for their future. That’s ok. Most Americans have 12 jobs over the course of their lives. And, 30% of people consider making a job change in any given year.

Many people over the years have come to me and asked me for advice about their careers. Most come at a time when things aren’t going well. And, while they are vulnerable, depressed, and stressed, they are essentially forced to consider what they might do differently. And, they want the quick fix.

So, what is the magic piece of advice that I give? Like so many things that are important, it isn’t easy. And, it isn’t something you can do one time and then never have to do it again. The biggest piece of advice I can give is to think more about charting your professional future and less about finding that next job or that next paycheck. This is even more true if you need to take a job you don’t love to pay the bills while you really search for what comes next. Sometimes those temporary jobs can consume a decade of your life. Let’s talk about charting your professional career. 

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Data: Driving your solutions

Data: Driving your solutions

In today’s world, the importance of product data continues to grow and become more vital to a company’s success—stemming from a real need to understand the ever-changing consumer. As product owners, we all want to better answer the same two questions: how can we generate more success, and how can we better service our clients? Here’s how data fits into answering those questions:

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Pint-sized insights: 7 beer trends worth watching in 2022

Pint-sized insights: 7 beer trends worth watching in 2022

Beer. It’s one of the oldest drinks in the history of the world. Some historians have even suggested that beer has been a vital driving force in the development of human civilization! Historians and archeologists have uncovered records of people drinking and making different beverage versions for thousands of years, going back to the stone age. 

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