BLOG ARCHIVE: ALL POSTS FOR June 2022

On questionnaires and surveys: Yes, there’s a difference

On questionnaires and surveys: Yes, there’s a difference

Have you noticed that some people interchangeably use “survey” and “questionnaire”? Although this is common (even among academics) there is an essential difference between these two concepts. When it comes to market research, you need to know the correct terms to use the most appropriate methods for your particular goals. aytm offers a platform that allows you to perform real-time agile research, giving you the ability to quickly collect data from your target market that can empower insights-driven leadership in your company. With aytm, market research is simplified, streamlined, and effective.

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Listen to your customer: How to jumpstart your VoC program

Listen to your customer: How to jumpstart your VoC program

With social media, smart devices, and high-speed internet, consumers can share their opinions to the four corners of the world in seconds. This means that entirely new trends can arise at the click of a button. Markets are moving faster than ever before, and businesses need to keep up. 

A quick way to get the pulse of the market is to run a VoC program. Today, we’re going to dive into what a VoC program is, some must-have questions to put into the survey, and the easiest way to build and execute a VoC strategy successfully.

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Battling response bias: How to design a truly neutral survey

Battling response bias: How to design a truly neutral survey

They say that the customer is always right, but they don’t say that the customer is always accurate. Unfortunately, we humans tend to be easily influenced. We don’t always respond truthfully or authentically to every question because we naturally use our environment to determine our response to situations. This tendency negatively impacts research and makes it impossible to extract actionable insights from data unless you structure your survey to avoid it. 

Today, we will break down what response bias is regarding survey research methodologies and how you can use best practices to avoid it. This will ensure that your research is always high-quality and can be effectively used to drive critical decision-making. To implement these tips, we recommend using an agile research platform such as the one aytm provides so you can create your own bias-free surveys quickly and easily and then send them to our diverse panel of over 100 million consumers. 

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How to use psychographic segmentation in market research

How to use psychographic segmentation in market research

Audience segmentation is one of the most fundamental practices for brand marketers to position their products in the most accurate and cost-effective way for their target audience. While there are many ways to segment any given audience, psychographic segmentation is used to uncover the motivations, values, and desires influencing buying decisions—offering a substantial amount of insight into the drivers of consumer behavior across demographics.

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The perfect survey length: Do you know what it is?

The perfect survey length: Do you know what it is?

The length of a survey is well known to impact survey completion rates, but do you know the ideal length of a survey? Surprisingly, there has been very little research done on what effect length has on survey completion rates. Here, we take a closer look at LOI and its impact on data quality. When we use the term data quality,  we refer to its “fitness for use,” which means the data is unbiased and achieves the intended purposes of the research study. The goal of any survey is to extract the highest possible quality of data every time so that organizations can get the actionable insights they need to make data-driven decisions. Let’s dive in.

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